The document outlines a 5-step process for creating a powerful briefing document: 1) Map the current situation, 2) Define objectives using the S.M.A.R.T. criteria, 3) List communication touchpoints, 4) Set key performance indicators (KPIs) and parameters, 5) Explain the briefing to the agency. References are provided for each step related to experience mapping, user touchpoints, example KPIs, and how to brief an agency.