1. The document discusses the myths of cultural standardization and technological determinism, noting that people give meaning to cultural artifacts and technology and culture interact and co-evolve. 2. It provides examples of diverse global social networks and notes there is no single dominant network yet as networks evolve and move to different markets. 3. Features and culture co-evolve differently in different social networks like Nico Nico Douga and YouTube in Japan, and Cyworld evolved uniquely in South Korea to incorporate local cultural elements.

1. Global Social Networks. 13 November 2008, Belgian Usability Day, Brussels Peter Van Dijck, http://petervandijck.com

2. Cultural standardization.

3. What is cultural standardization?

8. Technological determinism .

10. Diversity in global social networks.

12. Diversity of social networks

13. There is no winner (yet?)

15. Technology & culture co-evolves.

16. Features and culture: Nico Nico Douga vs. YouTube

17. How “Japanese” is Nico Nico Douga?

19. Cyworld

23. Exporting culture/adapting features.

24. Locales tend to mix.

25. Netlog’s strategy: add languages & smart localization.

27. Xing

30. Categories are cultural.

31. Categories are cultural

33. Other

34. Standardization vs. localization

39. Thank you! http://petervandijck.com & http://290s.com