Presentation to Americas’ SAP Users’ Group (ASUG) Southern California chapter on November 7, 2012.

1. SAP Screen Personas
November 2012

2. Agenda
Before  After
© 2012 SAP AG. All rights reserved. 2

3. Personalization is pervasive
Design individual one-of-a-kind creations and buy products that are unique to you.
© 2012 SAP AG. All rights reserved. 3

4. Personalization is pervasive
Design individual one-of-a-kind creations and buy products that are unique to you.
© 2012 SAP AG. All rights reserved. 4

5. Personalization is pervasive
Design individual one-of-a-kind creations and buy products that are unique to you.
© 2012 SAP AG. All rights reserved. 5

6. © 2012 SAP AG. All rights reserved. 6

7. With SAP you can now cater to individuals in your company
by embracing their different needs, roles and styles
© 2012 SAP AG. All rights reserved. 7

8. © 2012 SAP AG. All rights reserved. 8

9. Personas allows IT to make business users happier.
Business users get more done, faster, with fewer errors.
© 2012 SAP AG. All rights reserved. 9

10. There are several options for personalizing SAP
Software Developer System Analyst End-User
Create New Transactions Classic SAP
Change Workflows Development
level of customization
Form processing
tools
Build Forms
Build Custom Frontends Frontend and
data entry tools
Personas
“Key-User”
UI-only Modifications
Personas
“End-User”
months minutes
time to value
© 2012 SAP AG. All rights reserved. 10

11. More Information:
SAP Screen
Personas page www.sapscreenpersonas.com
on SCN
http://scn.sap.com/community/technology-
Technical FAQ innovation/blog/2012/10/23/sap-screen-personas-technical-
faq-from-teched
Recorded
demo (from http://www.sapvirtualevents.com/teched/sessiondetails.aspx?
TechEd Las sId=3454
Vegas)
© 2012 SAP AG. All rights reserved. 11

12. Thank You!
Peter Spielvogel
Senior Director, Marketing
SAP Imagineering
www.sapscreenpersonas.com