This presentation is about how social media is used in recruiting

1. SOCIAL MEDIA IN
HR
BY
Sathiya Seelan D.P
IInd MSW (HRM) SFS
Madras Christian College

2. Social Media
“Social media describes a new set of internet tools
that enable shared community experiences, both online
and in person.
SM is a community of people with common interests who
connect with one another to learn, play, work, organise
and socialise. Communities can be large or small, local
or global. They can be public or restricted to
members.”
■ Geoff Jennings, Online Recruitment Specialist

5. Strategies
Business
Involvement
Target
Audience
Definition
Social
Media &
Social
Media
Tools
Selections

6. The best practices for social media
usage for HR purposes
• Keeping up with industry social networks by practicing recruiting, selection and screening processes via participating in
LinkedIn and Facebook since they are the most common social media platforms.
• Adopting social media in the HR departments can be very useful as a recruiting tool, a company’s reputation building tool, an
online branding tool, and a community building tool.
• Subscribing to Blogs and RSS feeds.
• Getting on Twitter which is the trend nowadays.
• Initiate a policy for social media practices to clear out the goals of the usage and to control it more, and it can limit the
concerns and cons of the social media usage.
• Defined a particular department to be responsible of social media management in the company, you could make it a separate
department or you can add these authorities to one of the existed departments.
• Providing training to the employees who are engaged in social media activities is a smart move and highly recommended.

7. SOCIAL MEDIA &
RECURITING

8. Social Media Recruiting
Social recruiting is about sourcing
and recruiting candidates via the
different social media platforms. But
that’s easier said than done…

9. Linkedln
44%
Facebook
30%
Twitter
26%
Social Media Recruiting
Linkedln Facebook Twitter

10. social recruitment strategy
 Social media channels
 Build communities
 Employer brand
 Increase visibility
 Engagement
 Ethics
 Social Recruitment process

11. Social media channels

12. Build communities

13. Employer brand
Impacts the candidates’ choice as to their preferred
employer.
Talent War

14. Increase visibility
A company has to be visible or “socially
present”,
A wise choice should be made as to where a
company’s social presence would be
effective and therefore should be developed.

15. Engagement:
Engagement is not just about posting stories and jobs on the
different channels where a company is present.
Current employees should be involved and thrive engagement
by showing pride in the company, their successes and by
sharing company social events.
A good way for a company to show its employment
population and create a positive professional image.
Engagement is also about listening to your followers and
responding to their questions in a constructive way

17. Social Recruitment process
Once decided a company has decided to make the shift from traditional recruiting
to social recruiting, the whole recruitment process should be reviewed, based on
the following: On what channels the communities will be build?
■ What technology do we use to manage our communities?
■ Where will job requirements be posted?
■ How do we deal with and treat the responses/applications?
■ Which channels do we use for sourcing?
■ How should recruiters build their own talent networks and where?
■ Clearly define all different roles in the process: recruiter, social recruiter,
community manager, …

18. Techniques
in social media Hiring
 Update of company Profile
 Use of Keywords
 Fan Pages
 Forums
 Chat Rooms
 Member Database
 Use of Hashtags#
 Media Posts

19. Recruiting tools
Customer Relationship Management
Search Tools
Interview Solutions
Social Media Tools
Mobile

20. Customer relationship
management

22. Search tools

23. Social media Solutions

24. INTERVIEW SOLUTIONS

25. MOBILE TOOLS

26. Best Free Job Search Apps

27. Challenges and Roadblocks
 Legal & privacy implications
 Be prepared to be overwhelmed
 Spam
 It’s a moving target
 Companies need to overcome their fears i.e. giving control back to
the consumer
 This is a different form of communication – its much more than
marketing
 Be real & honest to the audience
 Can be a lengthy process to implement
 Being aware of your Social Media policy