Tech 101 for Retail

11 million*
PC’s SOLD
in APAC 2008

*Source: GfK Asia

You
are
here because you are in

the
PC
business.

We’re in the PC BUSINESS too.

We’re PASSIONATE about PC’s.

PASSIONATE
We are
about technology

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3 topics in

15mins
1. TECHNOLOGY IS SIMPLE.

2. THE PROCESSOR MATTERS MOST.

3. INTEL INSIDE IS ALWAYS YOUR FIRST STEP

1. Technology
is SIMPLE

BIGGER TOOLS NEED
MORE WORKSPACE

MORE WORKSPACE MEANS
MORE MEMORY

UPGRADES:
1. MORE MEMORY
2. NEW SOFTWARE
3. FASTER PROCESSOR

CPU. BRAIN
CACHE. HANDS
MEMORY. DESK
SOFTWARE. TOOLS

THE SYSTEM
INTERCONNECT
IS LIKE A
HIGHWAY

=
CHIPSET TRAFFIC DIRECTOR
IS THE

MORE
GB’S
=
MORE
STORAGE

QUICKER ACCESS means LESS WAITING

SOLID STATE DISC DRIVES

are FASTER

SOUND AND PICTURES…

…YOU HAVE A CHOICE

INTERGRATED
decreases POWER USE
shrinks device SIZE
decreases COST

=
GRAPHICS PROCESSOR is a PAINTER

=
SOUND PROCESSOR is the ONE MAN BAND

=
MOTHER BOARD is the SKELETON

ALL THE PIECES
fit together
LIKE A SYSTEM

CPU. BRAIN
CACHE. HANDS
MEMORY. DESK
SOFTWARE. TOOLS

CHIPSET. NERVOUS SYSTEM
HARD DRIVE. FILING CABINET
GRAPHICS. PAINTER
SOUND. MUSICIAN

HANDS

BRAINS

WORK
SPACE
HIGHWAY

TRAFFIC
CONTROLLER

SEPERATED PAINTER

MUSICIAN,
PAINTER HARDDRIVE
CONNECTOR

SEPERATED MUSICIAN

TO DO AMAZING THINGS
FOR YOU AND ME

USD$7 BILLION
in 32 nanometer
factories

CLEAN ROOM
full of bunny ‘people’

3 football fields of clean room
that’s

and 65,751 cubic meters

concrete

SINCE 1971
Intel introduced
18 GENERATIONS
OF PROCESSORS

2.CPU MATTERS the MOST

The Processor matters most in the system.

6 FOOT TALL MAN
=
2 BILLION*

nanometres

* Actually it’s 1,828,800,000 but what’s a few million nanometres between friends?

1971
Intel® 4004

10,000 nm

1971
Intel® 4004

0.000000108 GHz
2,300 transistors

1993
Intel® Pentium® Processor

800 nm

1993
Intel® Pentium® Processor

0.066 GHz
3.1 million transistors

2008
Intel ® Core™2 Duo and Quad processors

45 nm

2008
Intel ® Core™2 Duo and Quad processors

> 3.0 GHz
820 million transistors

New DEVICES.
Low POWER.
Widgets on TV.

SHRINKING TECHNOLOGY
1.SIZE
2.POWER USE
3.COST

GROWING
1 . F E AT U R E S
2.PERFORMANCE
3 . B AT T E R Y L I F E

…to see exactly what the
DIFFERENCES ARE.

…our tests were conclusive

Videos Multitasking Photos

SYSTEM 1
WE UPGRADED THE

GRAPHICS
before after

SYSTEM 2
WE UPGRADED THE
PROCESSOR
before after

THE RESULTS SHOWED
THE PROCESSOR
MADE A BIG
DIFFERENCE.


SYSTEM 1

= 0-2 %
+
USD$70 upgrade


SYSTEM 2
+ = 18-54%
USD$50 upgrade


HOW WOULD YOU
SPEND YOUR

USD$50

0-2% 18-52%
or

EVGA E GEFORCE INTEL CORE 2 DUO

E7300
9500GT*

UPGRADING THE

CPU
WILL IMPROVE
THE PERFORMANCE
OF MANY MANY
APPLICATIONS

WHEREAS UPGRADING THE
GRAPHICS RARELY
MAKES A DIFFERENCE*.

A PROCESSOR UPGRADE IS
ALWAYS YOUR BEST OPTION
FOR MORE PERFORMANCE

UPGRADING THE

CPU
WILL EVEN IMPROVE
THE PERFORMANCE
OF THE GRAPHICS

A SLOW PROCESSOR
BOTTLENECKS
THE GRAPHICS PROCESSOR
IN GAMING APPLICATIONS.

BUT A FAST PROCESSOR MAKES
THE GRAPHICS PROCESSOR

EVEN FASTER.

INTEGRATED GRAPHICS IS LIKE
THE PEOPLES GRAPHICS.

*TATA NANO

‚IT WILL PROVIDE ENOUGH
3D PERFORMANCE FOR
ALMOST EVERYONE‛

*HALO COMBAT EVOLVED

That means these
games….

*WORLD OF WARCRAFT

*BATTLEFIELD 2142

…. but maybe not
this game.

*EA CRYSIS

60 MINUTES
MORE BATTERY LIFE

…to work on your tan.

Ok, we get it now the processor
MATTERS MOST…

3 Why?
You should
always
recommend

Intel inside is always you first step

THERE ARE MANY
REASONS TO
CHOOSE INTEL

Which processor
is right for
which customer?

• Designed for the JUST INTERNET customer
• SMALLER mobile devices
• Incredible BATTERY LIFE

123
¹ Processor comparison based on current Intel® architecture products. Transistor comparison based on 45nm processors in production.

designed ... for both

NETBOOKS
for the internet

…and for

NETTOPS
for the internet

is it this one?
processor

chipset

wireless

THREE pieces of technology
enable you to do more, for longer

for the customer WHO WANTS TO DO MORE

Get the processing power to do more with your laptop.
LEADING PERFORMANCE DESIGNED FOR LONG BATTERY LIFE.

is it this one?

Finally a processor
that works as
SMART as you do.

For the customer who wants to unleash their CREATIVE GENIUS
Or tackle the toughest online games like never before.

THE MOST INCREDIBLE PROCESSOR ON THE PLANET

129

you will notice DIFFERENCES
between the processors

THREADS FSB/QPI CACHE
CORES SPEED
Number
of Threads

DESKTOPS

CORES SPEED FSB CACHE

NOTEBOOKS

SO IT’S NOT JUST ABOUT GHZ…
there are more things to consider

AND NOT ALL CORES
WERE CREATED EQUAL

can be
TWO faster than
THREE

OUR TWO CORES
are faster than
THEIR THREE CORES

‚Well that’s really
nice… but‛

WHAT HAVE WE DONE

YOU LATELY?
FOR

LATELY
We’ve made some things
that will help you…

LOCAL CURRENCY POWER

Savings
that 45nm processors
CAN GIVE YOU

www.intel.com/go/
energyestimator

net books
are not the same as

note books

one easy place
you SUBSCRIBE too
to keep you
UPDATED

H T T P : / /A PA C T O O L S . I N T E L . C O M

CHECK OUT THE
RECOMMENDED DOWNLOADS

STAR RATINGS

make decisions SIMPLE

because on the outside
things seem the same

…when on the inside
things are very different

‚helps shoppers
easily distinguish
different levels of
processing power‛

‚Over 80% of shoppers
were more likely to buy a
better processor after
viewing ratings*.‛

*Intel internal research on Star ratings.

‚We have some exciting
changes coming soon‛

Today we covered

3 topics in
1. Help you make Technology simple.

2.Why Processor matters most.

3.Always look for Intel inside.

…that’s all we have time for

Thank you
now it’s your turn!

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit
http://creativecommons.org/licenses/by-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Peter M. Dingle
Intel Semiconductor – Asia Pacific

Peter M. Dingle is the Technology Evangelist for Mobile and Desktop
platforms for the APAC Marketing team. He is responsible for developing
consumer and business demonstrations that highlight the benefits of new
technologies in the Asia Markets, and works with many different teams
around the region to increase awareness and education on Intel products.
Dingle grew up in New Zealand, worked in Australia and has been in Asia
since 2003. He supports 16 countries across Asia with various activities
related to selling computers. Prior to his assignment in Asia, Dingle was
Australia’s Retail Marketing Manager for the Southern Region of Australia and
New Zealand, and was responsible for growing the sales performance of
Mass Merchant Retail accounts. Prior to that he worked as a Channel
Account Manager and as a Retail Demonstrator in the Intel New Zealand field
Sales office. Dingle earned a his first degree in International Business and
Marketing at Auckland University in Auckland New Zealand, and has since
completed studies at the Chinese University of Hong Kong focused on the
Asia Business environment.

He has a passion for technology that encourages questions and welcomes
participation.

Tech 101 for Retail

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