The power of tech, company, and culture in property
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The future of property is collaborative - through the sharing economy, leverage with other companies to go the distance. This is achievable through adopting technology and culture in coworking, coliving, and colearning.
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The power of tech, company, and culture in property
- 1. World’s first network of shared spaces Connect . Collaborate . Create
- 2. Advocating Proptech By Harvesting The Outcomes Of Nurturing Culture And Company
- 3. OVERVIEW 3 Objectives and Takeaways • Exploring the idea of digital development through co-working, co-living, and co- learning to build digitised culture • Drawing comparisons between the ultimate factors of Silicon Valley’s development as a home to digital companies • Looking into the method of co-working and learning on digital development to benefit the property industry
- 5. COMPANY OVERVIEW • Founded in 2016, Hong Kong • 17 Co-working Spaces, 1 Co-living & 2 Co- Education Space. • 7,625 members (as of March 2018) • Gross floor area: Approx. 580,000 sqft • Average Occupancy at mature locations: 85% Hong Kong - 14 Spaces London - 1 Space Melbourne- 3 Space Sydney - 1 Space Singapore- 1 Space 5 KEY FACTS
- 6. CAMPFIRE’S CORE PRODUCTS INDUSTRY FOCUSED CO-WORKING CO-LIVING CO-LEARNING Bringing industry focused amenities to like-minded individuals Building a sense of community with your neighbours Utilising space to provide endless learning & working spaces for parentpreneurs, children and employees 6
- 7. HOW MILLENNIALS ARE CHANGING “SPACE” WORK LIVE LEARN • By 2020 millennials will be one third of global working population • Community & flexible working spaces are two of top five priorities for millennials (Money, Job Security & Holiday being the three other priorities) • By 2030, there will be 1.2 billion more people on earth, where 70% of us are living in cities • House prices to increase 15% by end of 2019 in Hong Kong • 63% of APAC millennials are living with their parents. • 17 out of the top 100 U.S. companies by revenue provide on-site day care in some form. • Patagonia has 100% retention of staff mothers due to onsite childcare • 87% of Millennials claim that professional development and career growth are essential employee benefits 7
- 8. Creating space that make people want to go to 8 Problems • According to Gallup's 2014 State of the Global Workplace report, 51% of workers said they weren't engaged with 17% saying they were actively disengaged. • More than half of the global workforce admits being closer to burn out than just five years ago, according to a study by Regus Group, which surveyed over 22,000 business men and women across
- 9. Case study: Google 9 Best Company Happiness 2018 (Comparably) • True Flexibility • A Fun Environment • A Dedicated Focus On Employee Happiness
- 10. Creating space that make people want to go to 10 2 Key Factors • 1st, Having workspaces that enable employees the flexibility and freedom to work, autonomy to solve the problems • 2nd, Invest in the happiness and well-being of your employees leads towards better productivity
- 11. Case study: Silicon Valley 11 Pros and Cons • Big companies, high salaries, great perks, and California weather • High cost of living, fierce competition for work, and often penchants for workaholism • Companies still need to main a physical presence in SV while keeping pay packages competitive to draw the right people
- 12. Building culture, retaining staff, and keeping the lights on 12 Not everyone can be Google • Adopt an ecosystem to propagate culture • 1, Co-working - shared office space and built-in network • 2, Co-learning - core competencies can be built for individuals to rise to the challenge • 3, Co-living - help tackle the issue of housing being a heavy expense, as well as build deeper bonds within the company.
- 13. Co-working is an easy start 13 Plug and play setup • Infrastructure - all done • Culture - hard part is finding one that suits you • Network - events, networking, and perks • Pro-tip: Adopt Google’s Nested Approach
- 14. Co-learning is key 14 Train and Retain • Companies cannot attract talent just by virtue of location and pay. • Effective co-education can give companies the competitive edge
- 15. Co-living is more than just a house 15 Connection and community • Helping individuals and families address the problem of expensive accommodation. • A modern iteration of the hacker house setup where members of a startup would live and work in an apartment, • Co-living lets companies be partners with their employees in shouldering the burden of housing.
- 16. The Middle Way to company culture nirvana 16 Everything is about balance • Too heavy and employees could feel their professional lives and responsibilities encroach into their personal lives • Too lax and it will chase away potential superstars who get no fulfilment at work • Getting a right balance between through co-working, co- education, and co-living can make company culture central to their success
- 17. PropTech is an integral aspect of the Campfire ecosystem 17 PHYSICAL SPACE DIGITAL EXPERIENCEHUMAN INTERACTION A sense of belonging, the possibility to network and work together Everything that helps you get on with your work, from coffee to food to printers to admin services A curated place that facilitates interactions and triggers energy
- 18. CAMPFIRE’S DIGITAL PLATFORM Available on Desktop & Mobile • On Demand Bookings • Campfire / Partnered Events • Workspaces & Living spaces • Meeting Rooms & Campfire industry amenities • Campfire Database • Camper Directory • Meet & network with like minded individuals • Happy Camper Initiative • Measure productivity & well-bing of Campfire staff and members • Collaborate within Campfire’s Ecosystem 18 Utilise PropTech to build culture
- 19. CAMPFIRE’S B2B PLATFORM With Campfire’s on-boarding process, We collect data from our members based on the their hobbies, interests & company stage to provide curated benefits for staff and company Leveraging Big Data • To provide personalised and proactive service recommendations to our members & partners. • Measure Productivity • Assisting enterprise companies to build optimised workspaces 19 Utilise PropTech to improve company offerings
- 21. THE NEIGHBOURHOOD 21 Achieve your next business milestone in an inspiring workspace in the heart of the CBD on Cecil St. Drenched in natural light, this site ignites productivity, creative thinking and collaboration. With unique, contemporary interior design possibilities, your business has the energy to accelerate in an exclusive working environment. Situated in the financial hub of Singapore, our new location is positioned amongst innovative global tech companies and forward-thinking financial institutions. Pulsing with energy, Cecil St. has access to trendy boutique bars, cafes, and some of the country’s most diverse cuisine. Feel like staying healthy? You can cycle, run, and swim at your doorstep with our gym and rooftop pool. Need access to public transport? Take your pick from Raffles City, Tanjong Pagar, and Telok Ayer Stations, all located less than 400m away. Case Study: Work, Learn, and Play @ Camp Cecil
- 22. THE BUILDING Newly refurbished commercial building in the heart of Cecil St. - Opportunity to establish exclusive campus - Fibre ready - On site back up generator - Flexibility for office space adjustments - Discounts for members for services available from all tenants - 16 floors - 8,500 sq meters - fantastic natural light - regular and children pools on the rooftop - rooftop bar - daycare centre - 24hr gym - ground floor cafe - conference and event hall - end of trip facilities - car parking - bike racks available 22
- 23. SERVICES & AMENITIES Campfire offers a customer centric approach to value added services and can include in any custom built location services such as: - Reception service - Community engagement & development services - Work place strategy - Change management services 23
- 24. CAMPFIRE’S PIPELINE 01 02 03 CAMPFIRE RESORT CAMPFIRE CO-STORAGE CAMPFIRE SUSTAINABILITY Destination Locations for leisure and work, provided to all Campers Storage spacing for all our members Fully Sustainable Locations ( Campfire aims to become a B Corp) B Lab certifies companies based on how they create value for non-shareholding stakeholders, such as their employees, the local community, and the environment. 04 05 06 CO-KITCHEN PROPRIETARY CAMPFIRE DESIGN PLATFORM CAMPFIRE’s FOUNDER & FEMALE ENTREPRENEUR PROGRAM Long term Kitchen spaces or Pop Up Rental Kitchen Agile Development of Campfire Tech for Campers and Staff Data Collection Application based program for the brightest upcoming startups 07 CAMPFIRE WELLNESS Curated Wellness Programs with fitness, spiritual 24 The future of collaborative spaces
- 25. CAMPFIRE’S EXPANSION PIPELINE 2018 • Hong Kong • Sydney • Melbourne • Tokyo • Singapore • London • Brisbane 2019 • Phuket • San Francisco • New York • Boston • Vancouver • Toronto • Ho Chi Min Vietnam • Bangkok • Osaka • Manchester 2020 • Shenzhen • Taiwan • Shanghai • Korea • India • Germany • New Zealand 25
- 26. 26 For more details, please contact: Peter Yu (GM Singapore) peter.yu@campfire.work Thank You Connect . Collaborate . Create
Hinweis der Redaktion
- Case Studies and Projects Look through how geography and resources play a part to the development of businesses in a region, starting from the simple marine businesses near the seas, to more specific industries Short case study on Silicon Valley, how it had started, and is slowly becoming unsustainable, that developers and companies are moving out of the space, to stay along the peripheries of the region, such a move will precipitate segmentation within the complex space of tech companies Expand on the idea, where we saw institutions and necessities drive the development of co-living and co-studying, we will now see how these two working hand in hand, could be a powerful and influential institution on its own
- Google Letting Google employees explore how they'd like to work and given them the freedom within the environment to approach work in a way that suits them. Google employees often work long days and even weekends. However, with the perks, environment, and flexibility on where employees can work, Google has managed to create a very creative and enjoyable workplace. Google has individuals whose one and only purpose is to keep employees more than happy and sustain productivity.
- The edge that some companies have over others lies in successfully gelling the professional and personal aspects of their people. The answer to the corporate arms race of the future lies in a solid company culture that is relatable and sustainable.
- Allowing smaller companies the means to pool their resources together, and scale from there, the lure of a like-minded professional community spurring individual companies in the space to effectively punch above their weight.
- Pro-tip: seeing the effectiveness of their teams peak at numbers between 6-8
- 1. Companies can’t rest on their laurels expecting to be the first choice in the minds of talent 2. Keeping and developing talent in-house, circumventing the situation where retention becomes the first line of defence, and instead instill core company culture, principles and values from the onset.
- Achieving a balance while integrating the professional and personal lives of employees is a tough challenge.