Lead Marketing: Lead Generation for Direct Marketers. A must for all marketers wanting to discover the secrets of effective online lead generation

1. Lead Marketing: Lead Generation for Direct Marketers

2. Agenda

3. Lead Generation - Unfair Reputation...

4. Evolving market... Competition sites Lead Gen Networks Social & Contextual Leads Lifestyle surveys Integrated Lead Marketing

5. Why Lead Marketing? Lead Marketing is the data-driven science of: Generating Qualifying Contacting Converting … consumers who’ve requested info. on a product or service. In other words... The application of direct marketing to lead generation

6. Lead Marketing Solution

7. Lead Generators

8. Marketers

9. Lead Marketing Metrics (CPx)

10. Pricing Home Insurance - £75 CPA x 1% conv. = 75p per lead

11. Volume & Quality

12. How to measure quality

13. Lead Marketing Publishers

15. 100% opted-in to receiveoffers

16. Non-incentive or incentivised registration

17. Highly flexible and v. targeted

19. Quick batches of volume

20. Responsive leads

21. More engaged consumer

23. Data capture ads/Banner to micro-site

24. IASH approvedclosednetworks

25. Halo brandingeffect

27. Postal Surveys

28. Catalogues

29. Brochure requests

30. Carddecks all on CPL basis

31. Responsesdelivereddaily/weekly

33. Leads delivered daily/weekly

35. Technology – (Post) String Theory! A piece of coding that changed face of lead gen forever... http://funnel.co.uk/leadsmg_ad=71&site_id=64&title=Mr&gender=male&first_name=moshe&last_name=baruch&address1=48+LOndon&address2=48+LOndon&address3=48+LOndon&town=londonderry&county=Greater+London&email_address=jopa2103%0gmail%2Ecom&postcode=WC2E+9RZ&date_of_birth=01/02/1973&telephone_number=0565656666&dps=04/08/201009:37:56&registration_ip=213%2E232%2E93%2E85 http://funnel.co.uk/leadsmg_ad=71&site_id=64&title=Mr&gender=male&first_name=moshe&last_name=baruch&address1=48+LOndon&address2=48+LOndon&address3=48+LOndon&town=londonderry&county=Greater+London&email_address=jopa2103%0gmail%2Ecom&postcode=WC2E+9RZ&date_of_birth=01/02/1973&telephone_number=0565656666&dps=04/08/201009:37:56&registration_ip=213%2E232%2E93%2E85

36. Tech - Lead Management Options

37. Tech - Lead Flow

38. The need for speed

39. Lead Scoring

40. Case Study – Eon (online co-reg ad)

41. Eon –Email to microsite

42. Eon – Banner ad to micro-site

43. Eon – Postal survey

44. Leads of the Future

45. The 5 Commandments of Lead Marketing

46. Thank you for listening http://peterjbell.blogspot.com/ Blog: http://uk.linkedin.com/in/peterjbell Linkedin: peterjohnbell Twitter: