2. icebreaker…
…don’t worry, no hugging or talking
to iphone wielding strangers
involved…
Make a note of one of these:
text: +44 7624 806 527
smartphone: http://poll4.com
twitter: @poll
9. some pitfalls…
being French
…and the challenger
the perils of leaving it all to Google
…and if only we all spoke English (or
French!)
hierarchies, matrices & something in
between
…building a multilingual team (if only we
all spoke the same flippin’ language…)
10. some stuff we’ve learnt
be local
be different
don’t get carried away with volume
get the language right first time
structure it right
think about transversal language skills
get local partners
11. using social media
segment & personalise
build multiple communities
target advertising
make social media your CRM
create an app (or several)
always: engage, build & amplify
remember: reputation, time & money
13. applying the lessons to hospitality hub
who cares about viadeo?
how did ebay germany get it right?
demography, behaviour, geography, segm
entation
what’s the story?
don’t just acquire - animate