Peter Bretscher

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Management of product innovations (microscopes). Development of an enhanced logistic for innovation process (simultaneous engineering). Intellectual property management system for large scale company. Transfer of technologies and techniques to third parties as a new possibility for offerings (strategy, change management, large scale). Since 1988: Development of tools (MindWare & SoftWare) for enhanced structuring and quantifying tangible and intangible assets (Business Engineering System). Means for visualizing the "objective" (business) and "subjective" (social) values of these assets. Consulting and teaching the use of the BE-System. Specialties: Enhanced valuation system for tangible ...

value intangibles business administration innovation intangible assets business engineering vector gdp reinventing management thoughts reinventing economic theory reinventing economics value paradigm quantifying values business engineering systems vector based values inventions strategy hybrid value metrics valuing intangibles relational trinking next economics value metrics values strategic options value measures intellectual assets economics financial non-financial non-financials kpi gross value product gvp

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Beyond Classic Economic Thoughts and Rules

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