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Gamification in marketing and creativity - game thinking asia

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Pete Baikins
Pete Baikins

Slides from Pete Jenkins' keynote at Game Thinking Asia 2017. Delivered in Kuala Lumpur, Malaysia.

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Gamification in Marketing and Creativity Pete Jenkins – August 2017
Founder – GAMIFICATION+ LTD Entrepreneur in Residence at University of Brighton Chair – International Gamification Confederation (GamFed) Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment) Practice Director, Gamification at Intelestream Inc Ambassador for Brighton & Hove Chamber of Commerce
What do you play?
Contrex https://www.youtube.com/watch?v=-_JPCWacP7Y
Bing and Jay Z https://www.youtube.com/watch?v=1U2LF4k_-uc
I love your brand because……. https://pbs.twimg.com/media/DDAtR3TXsAAwTad.jpg
http://ldd.lego.com/en-gb LEGO Digital Designer
create
Game space
Photo by Phillie Casablanca - Creative Commons Attribution License https://www.flickr.com/photos/19451080@N00 Created with Haiku Deck You have 2 minutes to choose a character or avatar name
Gamification+ Success Framework https://gamificationplus.uk/game/
Thank you for playing! • #Gamification • #GameThinkingAsia • Email: pete.jenkins@gamificationplus.uk • Twitter: @petejenkins @gamifiplus

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