4. Outline of the Session
• history of music promo: from early origins+ some
ways of analysing
• Ten Tips for making your own music promo
• Task over lunch
• later: Corin Hardy (Director)
5. What is a Music Video?
•lasts the length of the song (but sometimes
longer)
•features the artist (but not always)
•can tell a story (but doesn’t have to)
•needs to be visually memorable and worth repeat
viewings
17. Method of analysis
(from Andrew Goodwin)
• Genre characteristics
• Visuals relationship with Lyrics and Music
• Need to sell artist as star
• Voyeurism/looking
• Intertextuality
