1. RR CDIT Speciality
Visual Merchandising
Reliance Retail
Reliance Industries Ltd.

2. two examples from bangalore
e zone
levis square
Reliance Retail
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3. example one from bangalore
e zone
Reliance Retail
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4. e zone : layout …consumer flow & adjacencies
reception
Sony Shop-in-Shop
TV
plasma
Hi-End TV
TV
Exp Zone 2
accessories
TV
Audio
Speakers
Exp Zone 1
Audio
Reliance Retail
TV
gaming
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5. primarily orange, facia, fixtures & uniform
building image on the “experience” platform
Reliance Retail
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6. color tones, orange, yellow , lime green to
imbibe youthful energy
Reliance Retail
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7. swanky fixtures : wood & steel interspersed
but a bit empty
Reliance Retail
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8. gaming peripherals
poor merchandising, lots of boxes, lots of
empty space, pricing not clearly mentioned
at all points and visual merchandising
Reliance Retail
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9. MP3, ipods, accessories
not clearly indicated what’s in store
Reliance Retail
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10. steel fixture looks fair,
wires mess it up
Reliance Retail
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11. fairly elegant, lots of branding , product
cards well placed and aligned, vendor
brand “onida” alone visible
Reliance Retail
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12. fairly elegant, wooden paneled fixture looks
good, philips branding visible, stand alone
satellite radio demo
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13. fairly elegant
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14. fairly elegant
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15. home theatre experience zone
current best standards
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16. home theatre experience zone
current best standards
Reliance Retail
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17. home theatre experience zone
current best standards
Reliance Retail
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18. home theatre experience zone
current best standards
Reliance Retail
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19. home theatre experience zone
current best standards
Reliance Retail
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20. home theatre experience zone : room 2
The tv is small , probably deliberate
Reliance Retail
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21. home theatre experience zone : room 2
The tv is small , probably deliberate
Reliance Retail
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22. signage on wall : accentuating experience
depicting young male aged 22-26
orange primary color
Reliance Retail
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23. examples two from bangalore
levis
a concept store : youthful, rugged, bold and rebellious
truly best-in-class store concept and design
Key Take-Out
can we have an attitude within our store & can we build the unexpected
Reliance Retail
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24. truly eye catching, thru lighting, colors,
personality and style (using mannequins)
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25. my hypothesis : in bangalore , levis square would have
strengthened its cult preference amongst youth already
Reliance Retail
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26. mannequins all the way depicting style & attitude
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27. creating the unexpected…normal is boring
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28. vintage
building the heritage perceptions, the legend of levis
….the classic levis (ala classic coke)
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29. unexpected
even the carpet
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30. showcase value, modern and rich styling ….and bold
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31. the 501 tab
iron engraved
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32. bold
spirit of the brand
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33. joint promo with zoom….conveying lifestyle
Diva Quest ….zoom larger brand space within the levis domain
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34. wooden staircase, classy design …modernity
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35. grafitti
“graphics” picture speaks louder than words
don’t miss the broken wall with steel mesh/angles ….rugged it is
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36. cant miss the branding
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37. color tones synergy
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38. distinctive thru props…hanging red- threads
jeans @ Rs10k to 40k
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39. - concept area’s ? should we have them…creating unexpected
- colors synergy
- colors “bold”
- colors and lighting mix
- props…
- mannequin clothing conveying modernity
- mannequin actions accentuating engagement
( nike does it too, cdit stores breaking from the pack…)
- even the wall …broken and undone…yet conveying an attitude
- floor signage
- lift signage
- joint branding where joint-brand more prominent conveying an attitude / image
- window with colors & lighting, props (mannequins) ; unexpected & not the regular
Reliance Retail
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