1. April heat is godsend for AC manufacturers: Rediff.com Business
23/08/10 5:47 PM
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Among the minority who are relieved at the rising heat are consumer durables' companies and retailers. Air conditioner (AC)
sales are picking up in anticipation of a hot summer.
April and May account for over 35 per cent of AC sales. Consumer durable makers were worried that it would be a mild
summer this year, too, as it had rained in Delhi [ Images ] and parts of western and southern India [ Images ]. In 2008, AC
sales were especially affected in North India, from where close to 40 per cent sales are reported. The branded AC market
stood at two million units last year, worth around Rs 4,000 crore (Rs 40 billion).
This year, the story promises to be different. Over the past week, AC sales have risen, with demand outdoing supply, says
Pradeep Bakshi, vice-president (operations), Voltas [ Get Quote ].
Blue Star [ Get Quote ] sold around 1,50,000 units of window and split ACs in 2008-09. "Around 35 per cent of our annual
sales generally take place in summer. This summer, we anticipate growth of approximately 10-15 per cent over the
corresponding period last year," said B Thiagarajan, executive vice-president, Blue Star.
Besides an early monsoon, dealers were worried due to the global financial meltdown, which resulted in subdued spending in
the metros in the past six months. "We were hoping to just match last year's sales," said Nilesh Gupta, director, Vijay Sales.
Gupta is now smiling as sales are exceeding his expectations.
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The slowing economy has also forced companies to rework their inventory management, besides manufacturing and trade
credit terms. "We are not granting extended credit period to the trade channel," said Pranay Dhabahi, COO, Haier, adding,
"The trade has the option to buy smaller stocks."
Cash flow measures include "keeping the supply chain efficient and in tune with the market demand", according to Carrier
India Managing Director Zubin Irani, who is positive the season will be better than last summer.
Dealers have cut inventory. "We have cut by almost 30 per cent. This has also helped us keep payments on track since the
credit period by companies has shrunk," said Manav Bhandari, owner of New Delhi-based Happy Air-Condition and
Refrigeration Works.
Due to the slowdown, consumers have become more value conscious and are spending largely in the economy segments,
buying the one-tonne split ACs priced between Rs 14,000 and Rs 25,000, say dealers. Ajit Joshi, chief executive officer,
Croma, says, "Consumer sentiment is a little low overall but has impacted luxury and non-essential products (like apparel,
jewellry) more than the industries where people make considered purchases (like in electronics.)"
Consumer durable retailers are witnessing an increase in same-store sales, says Peshwa Acharya, head of marketing and
operations at Reliance [ Get Quote ] Digital, which has sales of Rs 30-50 crore (Rs 300-500 million) a month. "During
summers, 30 per cent, or Rs 15 crore (Rs 150 million) of our overall sales, are from air conditioners. AC sales will grow 1530 per cent over last year," he said.
Sapna Agarwal & Suvi Dogra in Mumbai/New Delhi
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Page 1 of 2

2. Asia Retail Congress 2010
23/08/10 5:42 PM
Advisory Council Indian
Abhijeet Mitra
Tarun Joshi
Adityea Kapoor
Business Head – Trade
(Abbott Nutrition International –India)
Abbott Healthcare Pvt Ltd.
Anand Raghuraman
Partner & Director
The Boston Consulting Group
Ananta Raghuvanshi
Chief Executive - Retail (India) & Residential Channel
Sales (Delhi NCR)
Emaar MGF Land Ltd.
Apurva Gupta
Director and Head – Retail Services
CB Richard Ellis
Asitava Sen
CEO
Ebony Retail Holdings Ltd.
Ameesha Prabhu
Trading Manager - Hardlines & Home
Tesco Hindustan Wholesaling Pvt. Ltd.
Anand Sundaram
Executive Director and Chief Operating
Officer – Operations
The Phoenix Mills Ltd.
Anil Mishra
CEO
Integrid Media Pvt Ltd.
Arun O Gupta
Customer Care Associate & Group Chief
Technology Officer
Shoppers Stop Ltd.
Director
Business Consulting Services, The Nielsen Co.
Atul Shah
Balvinder Singh Ahluwalia
C Vinod Hayagriv
President
Koutons Retail India Ltd.
Managing Director
C Krishniah Chetty & Sons Pvt. Ltd.
Chandan Ghosh
Cory York
Head NLD/ ILD
Aircel Limited.
Director Business Development
Novator India Ltd.
Deepak Deshpande
Dev Amritesh
Vice- President Retail
Tata International
Sr. Vice President Marketing
Domino’s Pizza India Ltd.
Devendra Chawla
Head – Private Brands
Future Group
http://www.asiaretailcongress.com/advisory_council_indian.html
Independent Retail Professional
Dheeraj Dogra
Head - Retail
Express Avenue, Chennai
(An Indian Express Company)
Page 1 of 4

3. Asia Retail Congress 2010
23/08/10 5:42 PM
Gopa Kumar
Harminder Sahni
AVP (Sales and Operations)
Next Retail
Managing Director
Wazir Advisors Pvt. Ltd.
Harshvendra Soin
Jagdish Krishnan
Chief People Officer
Fortis Healthcare Ltd.
COO – Retail
Heritage Foods India Ltd.
Jay Gupta
Joanna deSouza
Customer Care Executive & Managing Director
The Loot (India) Pvt. Ltd.
President
Future Capital Real Estate (FCRE)
John Wilcox
Juzar Mustan
Chief of Operations
HyperCity Retail (India). Ltd.
Chief Executive Officer – Logistics
AFL Pvt. Ltd.
Kapil J Pathare
Lalit Kumar Jain
Director
Maxwell Industries
Chairman
Kumar Builders
Lucy Roychoudhury
Mandeep Sethi
EVP – Sales and Marketing
Oberoi Constructions
Vice - President
Trident Industries
Manoj Dani
Meheriar Patel
Chief Operating Officer
HPMC
CIO, GM & Head - IT, HR & Admin
Globus Stores Pvt. Ltd.
Mukul Rastogi
Vice President – HR
(Lifestyle Retailing Business Division)
ITC Limited.
Nigel Lang
Niranjan Gosavi
Nitin Barekere
Chief Marketing Officer
Atom Technologies
General Manager - Human Resources
Max Hypermarket India Pvt. Ltd.
Pankaj Jaju
Peshwa Acharya
Senior VP, Investment Banking
(Retail and Real Estate verticals) Enam Securities
Pvt. Ltd.
VP & Head – Marketing & Consumer
Experience
Reliance Retail
Prasad Kapre
Prodipta Sen
Managing Director
Blue Skies Business Management Group
VP – Marketing and Corporate Affairs
Alpha G:Corp Development
Puneet Avasthi
Puneet Mansukhani
Vice President and Research Services Director
IMRB Retail
Head India Sales
Vinculum Solutions Ltd.
Purvin Patel
Rachna Aggarwal
Chief Operating Officer
Radhakrishna Foodland Pvt. Ltd.
Chief Executive Officer
Indus–League Clothing Ltd.
http://www.asiaretailcongress.com/advisory_council_indian.html
Founder
Flitabout
Page 2 of 4

4. Asia Retail Congress 2010
23/08/10 5:42 PM
Radha Ramanujam
Rahul Narvekar
Head Finance & Commercial
Reliance Retail Ltd.
Co-founder and Director
Fashion & You
Rajgopal Nogja
Rajiv Duggal
President
Lavasa Corporation Ltd. & HCC Real Estate
Chief Executive Officer
Select City Walk
Rakesh Pandey
Ronak Sheth
CEO
Kaya Ltd.
Head – Market and Brand Development
NEXT
Sanjay Sachdeva
President - Corporate Strategy & Business
Development
Advance India Projects Ltd.
Saurabh Mittal
Savitha Shivsankar
Shashikala Venkatraman
Head Kaya Life
Kaya Ltd.
Managing Director
Sq.Ft Consulting Pvt. Ltd.
Shoaib Ahmed
Shubhojit Pakrasi
President
Tally Solutions Pvt. Ltd.
Asst General Manager – Operations
GKB Lens
Shubhranshu Pani
Simran Singh
Managing Director – Retail
Jones Lang LaSalle Meghraj
Founder
Retailangle.com
Sreekumar Vijaykumar
Srinath S Naidu
Managing Director
All India Retail
Chief Operations Officer
DCHL Group.
Sunir Ramchandani
Head Corporate Property Services Group
ICICI Home Finance Company Ltd.
Global Practice Head - Customer Experience
Wipro USA
Tej Pavan Gandhok
CEO
Lite Bite Foods Ltd.
Tim Eynon
Umesh Nair
Principal Advisor - Business Strategy
& Brand Development
Provogue
Head Corporate Development & Strategic
Alliances
Bird Group
Varun Bhomia
Retail Consultant
Director
General Retail Management Solutions Pvt
Ltd.
Varuna D Jani
Vikas Wadhwa
Owner
Varuna D Jani Designs
Business Head
Barcode India
Vinayak Mahtani
Vineet Agarwal
Managing Director
Mahtani Fashion Pvt. Ltd.
Executive Director
Transport Corporation of India Ltd.
V Rajesh
http://www.asiaretailcongress.com/advisory_council_indian.html
Page 3 of 4

5. Asia Retail Congress 2010
23/08/10 5:42 PM
Vineet Kanaujia
Vineet Kapila
General Manager – Marketing
Safexpress Private Limited.
President
Spencers Retail
Vineet Verma
Vinita Shridharani
Chief Executive Officer
Brigade Hospitality Services Pvt. Ltd.
Chief - Marketing & Retail (India)
Tata International Ltd.
Vinod Sawhny
Vivek Seigell
President and COO
Bharti Retail Pvt. Ltd.
Head - IT, DI & DTH
Next Retail India Ltd.
www.asiaretailcongress.com © Copyright 2009 - 10, all rights reserved
http://www.asiaretailcongress.com/advisory_council_indian.html
Page 4 of 4

6. Brand Side of the Story: Peshwa Acharya, VP & head of marketing & consumer experience, Reliance Retail | Alootechie
23/08/10 5:27 PM
News | Marketing Channels | Mobile | Media Strategies | Consumer Strategies | Search | Events | Gaming | Interviews | Brand Side of the Story | Jobs
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Brand Side of the Story: Peshwa Acharya, VP & head of marketing &
consumer experience, Reliance Retail
Peshwa Acharya has over 19 years of marketing experience working across sectors
like fast moving consumer goods (FMCG), consumer durables, telecom and retail.
Presently, as the vice president and head of marketing and consumer experience,
Reliance Retail, Acharya plays the pivotal role in driving the marketing and trade
plan for around 1000 stores for the company across different formats. In an
exclusive interview with AlooTechie, Acharya shares his viewpoints on digital
media and how he sees Reliance Retail’s marketing objectives aligning with what
the medium offers.
What is Reliance Retail’s perception and idea about launching brand campaigns on internet?
What are some of the most exciting online campaigns that the company has initiated so far?
" We use the internet to achieve two
primary business objectives:
branding campaigns and new
customer acquisition campaigns.
The measurable nature of the
medium is one of the main reasons
we are able to leverage the internet
to achieve these twin business
objectives. "
For us at Reliance Retail, marketing depends on a very simple idea. We want to be present everywhere where
the target group (TG) match happens. We have several brands in our kitty including Reliance Fresh, Reliance
Mart, iStore, Reliance Footprint, Reliance Jewels, Reliance TimeOut and others but we can’t do digital
campaigns for each and every brand. In our perspective, online would make sense for some of our formats like
that of iStore (Apple store) and Reliance Digital [specialty electronics and CDIT (consumer durables and
information technology) store] because a lot of our premium audience is online.
We initiated a social networking based campaign for Reliance iStore to convert leads for our products. And the
response from the campaign was very good. Our brand generated good word among the Apple audience, who are
online and technology savvy people.
What percentage of the total advertising budget does Reliance Retail spend on the digital
medium?
The percentage share is not fixed as it depends on what sort of business we are going to use the medium for. So,
we cannot reveal an exact figure.
- Gowri Mukherjee
senior vice president and head,
eBusiness, Citibank India
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What are the issues and challenges that you have faced so far while promoting your brands on
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Singhal
As far as my experience goes with the medium, reach clearly is a problem. And the problem would persist unless
and until the penetration levels increase in the country. Till then, advertising on this medium will have to be
limited to some specific product categories and not as standalone for large mass brands.
Internet Mobile on Earlier internet search was
keyword based but now it’s meaning-based: Amit
Singhal
Another problem that I have faced is that the measurement system is not up to the mark. There are a lot of
metrics present in the market but no one seems to reach a consensus while delivering results. This only proves
that the measurement system of an online campaign needs to be worked upon more.
And thirdly, there is a huge lack of innovation in the internet medium. One can’t keep on doing the same stuff
over and over again across all kinds of brands. Every brand has a unique feature and this needs to be attributed
through innovative marketing initiatives. Unless the people working in this medium can innovate, spends will
not grow on internet.
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What answers do you seek from your digital advertising agencies and digital media partners
while promoting your brands on internet?
The primary question that I seek is to how I can get my brand message across to the TG in an effective and
measurable manner. What I would also like to see is more innovation and that too in an effective way which can
help in building business of my brand and format.
There is a perception that people research and compare products online and buy them offline.
Why do you think it is like that?
Presently, this is true in the case of electronics products but the perception is changing fast. There are some
http://www.alootechie.com/?q=content/brand-side-story-peshwa-acharya-vp-head-marketing-consumer-experience-reliance-retail
Page 1 of 3

7. Brand Side of the Story: Peshwa Acharya, VP & head of marketing & consumer experience, Reliance Retail | Alootechie
23/08/10 5:27 PM
categories where online buying works best. Sectors like insurance payment, travel and ticketing work best for
online buying. Even in the electronics category there is a huge possibility of driving shopping online, especially
of accessories and small volume items.
Online retailers have to provide some sort of incentive to the consumers so that they opt for buying online. For
example, my car insurance is on ICICI Lombard and every year I used to call up the insurance person in my
home and make the payments through him. One day, he asked me why I don’t opt for online payments as this
would not only save up my time, but also charge me less. And I actually saw that making a payment through this
medium not only made me save time, but also cost me less. Hence, the incentive needs to be there for a person
to make a purchase online.
As the TG becomes more time-starved, internet will serve as the appropriate medium for their social interaction,
information search, connectivity and shopping. Moreover, online buying will make more sense as the credibility
of the online retailer is more established. For instance, if I know about a brand well, I will not need to have a
touch and feel factor before buying the product and hence can initiate the buying process on internet. But if I am
not sure about how reliable the retailer is, I might opt out of the transaction. So, every online retailer first needs
to establish a trust in the mind of the consumer.
How do you see the importance of social media for promoting your brands online?
Social media is very important and with the emergence of sites like Facebook and Twitter, it has become much
more important for brand marketers to be present on this medium. A lot of our TG is actually using social media
and we saw that as we had a great response with our lead generation exercise for iStore launch.
People are speaking high about mobile being a great medium for brand communication, but still,
very less amounts are spent on this medium. What’s your take on this?
The scene in mobile marketing is changing very fast. With mobile phones growing at a rate of 20 million per
month, this would be the medium of internet connectivity and would far surpass the PC penetration in the
country. When this happens, spends will also increase.
How do you see your marketing objectives aligning with what the digital medium offers two years
down the line?
Actually the online behaviours of consumers are changing faster than we marketers and business owners would
realise. Especially if you appreciate the fact that India is a demographically young and tech savvy nation, we
must understand and be present in the medium. For me, brands like electronics, leisure, books, music and toys
would better reap the benefits of the medium.
_______________________________________________________________________
by Tridiv Das on 11 August, 2010
Very well said. It's true that repeative things don't work
on the internet, and it requires innovation in technology and well as ideas. Internet is more than just a media, It's
also a market place and a business engine (crowd sourcing).
Between 2010-2030, India will add 241 Million people in working-age population which implies that this
generation will be deeply engrossed with internet and social media.
Social media has a great future, its still in its nacent stage. in future people will communicate live on social media
- it has already made email passe, email is currently alive due to business email exchange and easy to archive
aspect of a mail box.
reply
by Amazingindia on 30 April, 2010
Thats the beauty of Alootechie to come up such descriptive insights from head honchos. It gives we readers some
nice info about how company works and how are they going to move in coming times. keep them coming.
reply
by Guest on 25 March, 2010
Please learn Internet as Medium before commenting on it
reply
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Page 2 of 3

8. Conference on Digital Commerce: Consumers will transact online only if they see value | Alootechie
23/08/10 5:47 PM
News | Marketing Channels | Mobile | Media Strategies | Consumer Strategies | Search | Events | Gaming | Interviews | Brand Side of the Story | Jobs
Conference on Digital Commerce: Consumers will transact online only if
they see value
Subscribe To The Alootechie Newsletter
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01 December, 2009
by Satrajit Sen
According to Gurmukh Singh, head, business marketing, Intel South Asia, consumers will transact online only
when they see value and value doesn’t always mean money. Citing an example, he said that JetAirways.com
upgrades at least two people to business class among those who have booked their tickets online. Singh was
speaking at the third panel discussion titled ‘How are brands and manufacturers tapping ecommerce to enhance
distribution?’ of the National Conference on Digital Commerce organised by Internet and Mobile Association of
India (IAMAI) on November 27, 2009 in New Delhi.
Peshwa Acharya, vice president and head, marketing and consumer experience, Reliance Retail, said that grocery
is not a successful model online; however, “we can see etailing picking up in categories like books and electronic
items.” Gaurav Gupta, regional manager, Asia Pacific, retail operations, General Motors, said that it is hard to sell
automobile online as still there are hardly around 300 cars sold a year though internet in India and that too are
mainly bought by NRIs to gift their relatives in the country. However, Gupta felt that selling automotive
accessories online can be a successful model.
According to Peshwa Acharya, demand, supply backed by technology are the major three frameworks of digital
" We use the internet to achieve two
primary business objectives:
branding campaigns and new
customer acquisition campaigns.
The measurable nature of the
medium is one of the main reasons
we are able to leverage the internet
to achieve these twin business
objectives. "
commerce. Citing an example, Acharya said that Reliance Rescue is a company that takes care of the after-sales
affairs of Reliance Retail’s all verticals and if they had to start a digital commerce venture, they would need a
company like Reliance Rescue for each and every vertical that is sold online.
Speaking about a typical mindset among Indians for buying educational courses online, Mohit Hira, president,
elearning, retail, NIIT, said, “People think that if the course is provided online, it should be free. They also have a
mindset to pay through cheque and cash for education courses and hence paying with credit cards is a problem.”
Sharing his experience, Hira further said, “Many people came and checked our online course but did not convert.
- Gowri Mukherjee
senior vice president and head,
eBusiness, Citibank India
Their primary concern is where can they get somebody to ask if there is a problem?”
According to Jeetendra Joshi, head, ecommerce, Gitanjali Group, a study revealed that consumers searched and
did their research on products online, but when it came to buying, they would rather prefer the offline mode. For
this, Gitanjali is considering blending offline and online models by replicating physical franchisees online as well
Recent Comments
as localising content and inventory to reduce the barrier of couriers and shipping, informed Joshi.
Mohit Sharma on Number of internet users in India
grows by 8% to 51 million: Juxt
Rahul Narvekar, co-founder and director, brand sourcing, Fashion and You said that for some brands, the offline
experience was so good that online did not work for them. “There needs to be a compelling reason for the
Mohit Sharma on Earlier internet search was
keyword based but now it’s meaning-based: Amit
Singhal
consumer to go online and if we can take care of these issues, I am sure people will transact online,” Narvekar
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« Back | E-mail to a friend | Print
by Yogendra Oza on 02 December, 2009
If I am an Internet Marketer who want to sell stuff online whether it is a Car, Insurance Policy, Mobile Phone,
Luxury Gifts or even Grocery then I have to put myself in the shoes of the buyers.
MakeMyTrip SEO on Earlier internet search was
keyword based but now it’s meaning-based: Amit
Singhal
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06, October 2010
Mumbai, Hotel Novotel, Juhu Beach
Summit Info »
First of all we have to accept few basic things. This is India and we lack in many things including a strong
financial infrastructure and also a service infrastructure.
Every Indian goes online just to get some cheap stuff. Convenient shopping is not their criteria. Marketer have to
accept this and then have to plan the strategies.
As it was said, consumer is confused. He want to buy but how and why increase the level of confusion. We are the
people who will not put trust on anyone as far as the financial matter is concerns. I will like to buy something on
net but I am confused. Will they really send me the thing which I ordered? Will there be any hidden charges?
What if the product be a faulty? Where can I save myself from merchant fraud and many things.
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Page 1 of 3

9. Conference on Digital Commerce: Consumers will transact online only if they see value | Alootechie
23/08/10 5:47 PM
The marketers need to help the consumer in solving all these problems. We can sell everything online but before
that we need to create and an environment of trust and responsible services. Customer is the king and we have to
show him that he is king.
There are more ways to add value but the basic things should be started from here.
Yogendra Oza
www.affiliatemanager.in
reply
by Management Consulting Firm on 02 December, 2009
Indians are a tactile lot. No wonder groceries will never sell on the net here.
reply
by abhishek on 02 December, 2009
Cool!
reply
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Page 2 of 3

10. Corporate Communicators’ Conclave 2009 by JFPS group - Agenda and Venue
23/08/10 5:41 PM
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Corporate Communicators’ Conclave 2009 by
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The JFPS Group Malaysia, presents The CORPORATE COMMUNICATORS’ CONCLAVE 2009
Evolving from a Tactical Player to being a Communications Thought Leader at the Strategy
table
The CORPORATE COMMUNICATORS’ CONCLAVE has its vision in defining the emergence of
communication officers as business partners to the CEOs and the Leadership teams in the stewardship of a
companies’ reputation. They spur the initial planning and implementation of innovative communication
strategies to deliver the right information to the companies stakeholders, which is one of the key
fundamentals in building a successful business.
This conclave distinguishes itself from other conferences as delegates are given the opportunity to
participate as Guest Panelists in the roundtable Discussion that gives them a chance to lock-horns with the
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Page 1 of 8

11. Corporate Communicators’ Conclave 2009 by JFPS group - Agenda and Venue
23/08/10 5:41 PM
country leading CEO’s, HR specialists, Marketing eperts and branding consultants for interactive
knowledge sharing experience.
Highlights of the event
Agenda for the event
Day 1:
Day 1 would witness some of the top executives moderating and speaking on various scheduled sessions.
The various speakers include:
Dr. Ajit Pathak (National President, Public Relation Society of India (PRSI))
Dr. Pragnya Ram (Group Executive President, Corporate Communications, Aditya Birla Management
Corpn. Ltd.)
Shael Sharma (Head – Group Corporate Communications, Kotak Mahindra Bank Ltd)
Badri Agarwal (President, Bharti Foundation)
B. Thiagarajan (Executive Vice President, Blue Star Ltd)
Malini Thadani (Head of Group Communication and Corporate Sustainability, HSBC India)
Sammy Medora (Executive Director, KPMG)
Kalyan S Bose (Head – Corporate Affairs, Bombay Stock Exchange Ltd)
Mithu Basu (General Manager - PR & Corporate Communications, The Leela Palaces-HotelsResorts)
Roma Balwani (VP - Head, Corporate Communication, Mahindra & Mahindra Ltd)
Jayaram Ramanathan (Vice President - Corporate Communication & Public Relations, Hinduja
Group India Ltd)
Damini Sood (Managing Consultant, TEXT 100)
SK Dutt (Head – Group HR, ABG Shipyard Ltd)
Unni Krishnan (Managing Director, Brand Finance)
Yogesh Joshi (President, Association of Business Communicators of India (ABCI))
Deepshikha Dharmaraj (Managing Partner-Business Development, Genesis Burson-Masteller &
PresidentPublic Relations Consultants Association of India (PRCAI))
David Appasamy (Chief Communication Officer, Sify Corporation)
Pradeep Chopra (co-Founder, OMLogic Consulting)
Arnab Mitra (Business Head – Mumbai, Ignitee India *previously known as Connecturf, India’s first
online advertising agency)
Dinesh Wadhawan (Managing Director & Chief Executive Officer Times Internet Ltd)
Yogesh Joshi (President, Association of Business Communicators of India (ABCI))
http://www.omshare.com/business/corporate-communicators’-conclave-2009-by-jfps-group-agenda-and-venue/
Page 2 of 8

12. Corporate Communicators’ Conclave 2009 by JFPS group - Agenda and Venue
23/08/10 5:41 PM
Day 1 provides high value through the following scheduled sessions:
Case Study – Building a corporate reputation through creative media management
Engineering Top Management Buy-in for Securing a Seat for Communication at the Strategy Table
as a Key Driver of Business Strategy Delivery
Executing Beyond Conventional Mechanisms of Corporate Governance and Social Responsibility to
Strategically Outshine Others in a Long Term Marketing Investment
Thriving in the Shadow of Business Crisis
Positioning the organization as the Employer of Choice
Living up to the promise – creating integrated brand and customer experiences for achieving
desirable marketing results
Measuring the success and effectiveness of a communication plan – linking communication activities
with project results and income generating opportunities for the business*
The Big Bad Online World that can Make or Break Corporate Reputation
The action on Day 2 continues with Roundtable Discussions, with the following speakers:
Renu Kakkar (Vice President, Technology & Corporate Communications, Apeejay Surrendra Group
(IT Convenor & Corporate Relations Indian Forum for Corporate Communicators (IFCC) )
Paresh Chaudhry (Group President, Corporate Communications, Reliance Industries Limited)
(President, Indian Forum of Corporate Communicators (IFCC))
S K Dutt (Head – Group HR, ABG Shipyard Ltd)
Vineet Kaul (Chief People Officer, Hindalco Industries Ltd)
Aquil Busrai (Executive Director – HRIBM India & National President National HRD Network)
K S Vijay Kumar (Executive VP - Human Resources RFCL Ltd (formerly Ranbaxy Fine Chemicals
Ltd))
Nandini Goswami (Group Head, Corporate Communications, JM Financial Group-Vice President
Indian Forum for Corporate Communicators (IFCC))
Peshwa Acharya (Chief Marketing Officer & Head - Consumer Experience Reliance Digital Retail)
Regional Chairperson (Indian Forum of Corporate Communicators (IFCC))
Arijit Sengupta (President India-Ogilvy Worldwide PR)
Schubert Fernandes (Associate Vice President - Hanmer MS&L)
What you get on Day 2 from the scheduled sessions:
Paving your way to the strategy table – A Dialogue between CEOs and Communicators
A critical partnership: the roles Human Resource and Communicators play in creating an engaged,
informed and productive workforce
How Indian Businesses can join the ranks of Best Global Brands?
Building quality and business-minded communicators for the industry - Action Plan to be delivered
Event Venue Renaissance Mumbai Hotel & Convention Centre, 16th and 17th April, 2009 Register for
the event here
Business
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future
articles delivered to your feed reader.
Comments
Comment by Shalini Khatri on July 6, 2009 @ 12:02 am
More on corp comm plz, tx
http://www.omshare.com/business/corporate-communicators’-conclave-2009-by-jfps-group-agenda-and-venue/
Page 3 of 8

13. Digital agencies should be a part of brand building process from the start: Experts
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Digital agencies should be a part of brand building process from the
start: Experts
exchange4media Mumbai Bureau
November 19, 2009
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The Seventh Digital Marketing Roundtable organised by IAMAI and eBay India was held on
November 18, 2009 in Mumbai. The roundtable discussed ‘Common mistakes of digital marketing’.
The internet medium has matured in the last ten years and now is the time for digital agencies to
have custodians who build brands based on customer insights. This was one of the outcomes from
the Seventh Digital Marketing Roundtable. Another prominent point was that even though marketers
still did not understand how digital media functions, the experts believed that in time to come, the
spends of FMCG brands would go up in digital media, especially in social networking
The panellists included Lloyd Mathias, Chief Marketing Officer, Tata Teleservices; Kartik Jain, Head
Marketing and eChannel, ICICI Lombard; Manish Vij, Co-Founder, Quasar Media; Peshwa, Acharya,
VP and Head Marketing and Consumer Experience, Reliance Retail. The session was moderated by
Ambareesh Murty, Country Manager, eBay India.
The session commenced with Vij giving a brief presentation on his learning from digital marketing. Vij
highlighted, “The digital media has matured in the last ten years. Now marketers need to involve
digital media when presenting creative thoughts. It is also high time that digital agencies have brand
custodians. Digital medium needs to intercept people searching their product at any point of time. But
first, we need to change the way we are thinking and once that happens, a lot will change itself.”
Highlighting the truth about e-marketing, Jain said, “There is a need to look at cost per acquisition, to
use analytical tools, as it is the compass to navigate business. Another truth is that search works
better than content advertising. We need to understand customer search behaviour. It is also learnt
that text ads do better than banner advertising and that e-marketing is just one element of the entire
marketing mix.”
Understanding Customer Behaviour
Amarjit Batra
Country Head, OLX
Classifields
Research on Internet
How ready are we
for interactivity?
How well is your
site’s ‘Contact Us’
page working for you?
High hopes, but
small launch budget?
Use Blogs
Are you getting the
best mileage from
your greeting cards?
Hierarchy of
Internet Usage - User
Life Cycle (ULC)
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Marketing &
Advertising,
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Expert Tutors,
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Mathias noted, “One of the challenges for marketers is that digital medium becomes very resultoriented. There is a whole new opportunity within digital marketing about building one’s brand. The
essence of building brand value therefore has slightly diminished, and so it is important in getting the
entire digital team into your brand thought.”
“Digital media has a huge role to play for FMCG brands, one of the challenges for the marketers
however is that they should start looking at digital media as a platform for their brands, as the whole
ability of digital media is to make your brand come alive. I see media spends of FMCG brands rapidly
increasing particularly in social media,” added Mathias.
Vij observed, “There should be a differentiation with some elements of digital media, as there needs
to be a balance required when it comes to ROI. Clients become so focussed on cost per acquisition
that they forget a lot that the digital media can offer.”
Acharya observed, “Are we building the brand in the right manner and in a sustainable manner?
Things are moving much faster than we think, are we really utilising that? There is a high possibility
of conversations being much higher in the digital media than in any other medium. One of the
reasons why enough money is not being spent on digital media, is because the marketers have still
not understood the way internet functions. The crux of the matter lies not in measurement system
alone.”
Murthy concluded, “The panel has agreed on the need for a balance in ROI with strong resonance on
brands being built on consumer insight. Social media is one of the areas where brands can fit in well
and even though internet in India is still very small, marketer can now no longer ignore the medium.”
© exchange4media 2010
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Page 1 of 2

14. Digital Commerce: Finding the right ‘blend’ to leverage eCommerce amongst brands
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Digital Commerce: Finding the right ‘blend’ to leverage eCommerce
amongst brands
Abhishek Chanda
November 30, 2009
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How brands and manufacturers are tapping e-Commerce to enhance distribution came under the
scanner at the National Conference on Digital Commerce. The Conference was organised by IAMAI
in the Capital on November 27, 2009.
The panel, moderated by Kashyap Vadapalli, Director, Marketing & Operations, eBay India, probed
issues like what opportunities does eCommerce present to brands and OEMs and tried to decipher
how big brands are behaving with digital commerce – are they averse to it or are they making space
for it?
The panelists included Mohit Hira, President, Training.com, NIIT; Peshwa Acharya, VP & Head,
Marketing & Consumer Experience, Reliance Retail; Gaurav Gupta, Regional Manager Asia Pacific,
Retail Operations, General Motors; Gurmukh Singh Malhotra, Head, Business Marketing, Intel South
Asia; Rahul Narvekar, Co-founder & Director, Brand Sourcing, Fashion and You; and Jeetendra
Joshi, Head, eCommerce, Gitanjali Group.
Amarjit Batra
Country Head, OLX
Classifields
Research on Internet
How ready are we
for interactivity?
How well is your
site’s ‘Contact Us’
page working for you?
High hopes, but
small launch budget?
Use Blogs
Are you getting the
best mileage from
your greeting cards?
Hierarchy of
Internet Usage - User
Life Cycle (ULC)
The was kicked off with moderator Vadapalli asking the panel whether there were buyers and, more
importantly, were there a good number of sellers in the e-Commerce space and what were the
barriers and enablers for this domain.
To answer this each panelist presented their own experiences and brand insights when it came to eCommerce. Joshi of the Gitanjali Group came up with an interesting model that the brand is
considering seriously. According to him, a study suggested that consumers searched and did their
research on products online, but when it came to buying, they would rather prefer the offline mode. “It
is at this step that we are losing out the consumer and haven’t really done enough to retain him,” he
said.
For this, Gitanjali is considering blending offline and online models by replicating physical franchisees
online as well as localising content and inventory to reduce the barrier of couriers and shipping.
Build E
Commerce
Website
Easily create an
ecommerce
website. We give
you all the tools.
www.swreg.org/ecommerce-website/
Acharya of Reliance Retail stressed that the scenario needed to be approached from a framework
that was formed out of the consumer, the supplier and the technological aspects that included
platforms, finances, etc. “I strongly believe that the marketer has to provide value and an experience
to get the consumer online. A good example of that in our country has been the e-ticketing model of
IRCTC,” he said.
The conflict between offline or the typical brick and mortar players who believe that online market
isn’t big enough and the online players who aren’t transparent enough as they do not reveal figures
like footfalls was brought up by Mohit Hira of NIIT. According to him, there were four players in this
domain – the government, the brand, consumers and the dealers. A practitioner of e-Learning, he
maintained, “This category has a huge potential, but since we all have been receiving education
offline, not many are adopting this platform,” he said, adding that one of the biggest challenges to this
platform was the traditional affinity of Indians to the human interface, be buying oranges or education.
Gurumukh Singh Malhotra of Intel also echoed similar sentiments and suggested that yet another
barrier to e-Commerce in India was that of language. He maintained that when most players were
reducing their spends on the Internet, Intel had doubled it. But that made sense especially for the
brand as almost all transactions and processes of Intel happened online, he said.
Narvekar of Fashion and You, however, strongly believed that for some brands, the offline experience
was so convenient that online would hardly work for them. “There needs to be a compelling reason
for the consumer to go online,” he stressed.
Similar sentiments were echoed by Gupta of General Motors, for whom selling cars online had
proved to be a stupendous task. To simplify things, he gave the example of buying a wedding venue
online, which he thought the consumer would hardly go for as this was something he would
personally like to go see, touch and feel.
“Similarly, cars need to be touched and felt. That’s why a test drive works wonders to sell a car,” he
said. Another interesting point that he brought forward was that transacting a huge sum of money
online wasn’t that big a hindrance for a consumer interested in buying a car as was the lack of
shopping experience. This is in contradiction to the myth that consumers are still wary about
transacting online.
© exchange4media 2010
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Page 1 of 2

15. DNA: Money - In bad times, we shop for substitutes
23/08/10 6:31 PM
http://www.dnaindia.com/
In bad times, we shop for substitutes
Tanvi Shukla / Thursday, January 8, 2009 1:07 IST
Peshwa Acharya, chief marketing officer and head-consumer experience, Reliance Digital Retail, lives in South Mumbai
and travels to his office in Navi Mumbai everyday.
Enroute, he crosses trucks plying on the eastern expressway and off late, has observed many of the truck drivers using a
Bluetooth headset for mobile phones.
“This shows how fast the consumer electronics industry, especially the accessories vertical, is growing,” he said.
The truck drivers may not have enough disposable income today to buy a flashy phone or a music system, but they seem
to be going for whatever is affordable and offers convenience. Acharya calls this phenomenon the ganne ka juice effect.
It means, when cash flow is tight but shopping has to continue, consumers buy more of accessories to support the parent
product. “During a recession, or even when disposable income is not growing as fast as expected, consumers tend to
accessorise more around their parent product to extract the maximum “juice” out of their purchase” Acharya explained his
effect.
Today, the general market sentiment is such that consumers are hesitant from spending on big ticket items. So, it makes
sense to push smaller products for their entertainment.
So, for example, if the consumer is postponing buying that expensive smart phone, he will settle for a bluetooth handsfree
for the time being. Or better still, speakers for the personal computer while the laptop buy gets postponed.
Whether or not the ganne ka juice effect is for real, the fact is that the consumer electronics business, especially IT
peripherals, headsets, and entertainment systems is outperforming the market.
Reliance Digital is seeing 100% growth in same store sales in accessories.For Future Group, the electronics business,
which includes higher-end products such as TVs and refrigerators, is growing 30% year-on-year.
According to retailers, sales of electronics picked up in December. While November saw sluggish sales, people are now
gradually returning to stores.
URL of the article: http://www.dnaindia.com/money/report_in-bad-times-we-shop-for-substitutes_1219699-all
Permission to reprint or copy this article or photo must be obtained from www.3dsyndication.com
© 2005-2010 Diligent Media Corporation Ltd. All rights reserved.
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Page 1 of 1

16. Festive sales warm cockles of retailers - Money - DNA
23/08/10 5:45 PM
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Festive sales warm cockles of retailers
Which small car is
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launch in India in 2010?
Published: Tuesday, Oct 20, 2009, 3:06 IST
By Shailaja Sharma, Vivek Seal & Neha Rishi | Place: Mumbai, New Delhi | Agency: DNA
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It surely was a festival of shimmering
lights for retailers.
Despite spare discounting, consumers
seem to have splurged between
September 1 and October 18, or the
so-called “festival season” this year.
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garden railings
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Sales of consumer durables and
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“Sales have been very good for us,
especially in the premium segment.
Overall we saw 40% growth in the
period,” a Samsung spokesperson
said.
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That’s a 10 percentage point gain over last year.
The company generated more than one-third — 35% to be precise — of its
annual sales,expected to be $2 billion, in the brief period.
- Vivek Kaul
View more blogs »
Chaebol and rival LG Electronics clocked over 40% sales growth in its home
appliances business as consumers bought washing machines, microwave
ovens and vacuum cleaners.
Opinion »
LG says the festival season contributed to about 30% of its annual sales, but
did not share details. LCD televisions were a hit, a company spokesperson
said.
Who will give Urdu the
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Healthcare costs kill, too
For Pantaloon Retail, India’s largest chain, the big change was in the home
segment, which was languishing since last year.
“The home segment recovered in this festive season. It showed a positive
growth of 5-7%. In electronics, we saw a 20-30% jump in sales,” said Kishore
Biyani, managing director, Pantaloon Retail.
There is only light, and
more light
www.iStoreIndia.com
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Concurs Peshwa Acharya, chief marketing officer, Reliance Retail.
“Categories such as consumer electronics, home appliances and information
technology-related gadgets have done exceedingly well,” he said.
“It is difficult to compare festive season to festive season as our number of
stores have increased, but month on month we have seen a 30-40% growth.
The other category that has done well for us is beverages where our ‘live for
free promotion’ campaign worked really well,” he said.
The campaign allowed customers a shot at getting a house free.
“Apparels and the hypermarket segment have shown good growth too,”
Acharya said.
Pantaloon’s Fashion segment, which comprises apparels and accessories,
saw more than 20% growth.
“We did not have any major discounts on these products except some gifts on
purchases,” Biyani said.
BS Nagesh, managing director of Shoppers Stop said the last four weeks
have been extremely positive, with the week before Diwali the best of the lot.
“The consumer sentiment is positive, it is cautiously optimistic. Spending on
non-apparel, jewellery and cosmetics has been good. Apparel is also stable
now. I am positive on the next two quarters,” Nagesh said.
Ajoy Chawla, vice president and global business head, Titan Industries, said
the company’s watch division saw 20% growth in the last one month, year on
year.
He attributes it to new launches and an exchange offer launched in JuneAugust.
Chawla said though this year Diwali came in early, the “gap in November”
would be filled in by the urban wedding season.
http://www.dnaindia.com/money/report_festive-sales-warm-cockles-of-retailers_1300682
Page 1 of 2

17. Festive sales warm cockles of retailers - Money - DNA
23/08/10 5:45 PM
Some would like to keep a good thing going by extending offers.
Reliance Retail’s Peshwa said consumer-related promotional offers will be
withdrawn whereas the product related offers will continue even after the
festive season.
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Page 2 of 2

18. Global Youth Marketing Forum 2010
23/08/10 5:40 PM
Home
SPEAKERS
8th - 9th February, 2011 - Taj Lands End, Mumbai
ANUJ SINGH
National Marketing Head & West Head
Red 93.5 FM
Digital Radio Mumbai Broadcasting Pvt. Ltd.
PRASHANT PANDIT
Head National Sales & Marketing, India Operation
Triumph International
SANJAY BEHL
CEO - BIG TV
President - Brand & Marketing
Reliance Communications (ADAG)
VENKATESH SARVASIDDHI
Evangelist - Partner & Architect Marketing
Microsoft India.
SANTOSH DESAI*
Managing Director & CEO
Future Brands Ltd.
JESSIE PAUL
Chief Executive Officer
Paul Writer Strategic Advisory
(Author: No Money Marketing)
DEEP MALHOTRA
CEO & Chief Consultant
Gemini Interactive Media
ASHOK VENKATRAMANI
Chief Executive Officer
Star News, MCCS
RAMEET ARORA
Head Marketing
Colors
ASHOK LALLA
President - Digital
Euro RSCG India
MAX HEGERMAN
President
Tribal DDB India
MALCOLM RAPHAEL
General Manager & Head - Marketing Brand
Communication.
Times Private Treaties
ANUJ PODDAR
Sr. VP - Strategy & Business Development
Viacom 18 Media Pvt. Ltd.
ASHISH KULKARNI
Chief Executive Officer
BIG Animation (I) Pvt. Ltd.
AMISH TRIPATHI
National Head Marketing & Product Management
IDBI Fortis Life Insurance Co Ltd.
RAMMOHAN SUNDARAM
CEO & Managing Director
Networkplay.in
ANURAG KHURANA
President
NewGen Media India
VIJAY SINGH
Managing Director & CEO
141 Sercon
SHYJU VARKEY
National Marketing Head
ADITI VERMA
http://globalyouthmarketingforum.com/speakers_new.html
Page 1 of 2

19. Global Youth Marketing Forum 2010
23/08/10 5:40 PM
Radio One
ADITI VERMA
Head Marketing
Times Business Solutions
TARA PRABHAKAR
Sr. Vice President - Qualitative, Retail & Shopper
Consulting
TNS India
GRAHAM BROWN
Co-Founder & Director
Mobile Youth W2F Ltd.
PESHWA ACHARYA
Chief Marketing Officer
Reliance Retail Limited (RIL)
K. RAMAKRISHNAN
Country Manager - Marketing
Lenovo India
MANAV SETHI
COO - BIG Maps
Reliance BIG Entertainment Pvt. Ltd.
RAJESH CHAKRABARTI
Chief Marketing Officer
Reliance Consumer Finance Pvt Ltd &
Reliance Home Finance Pvt Ltd.
PUNITHA ARUMUGAM
Group CEO
Madison Media
AJIT VARGHESE
Managing Director
Maxus (A GroupM Company)
DEEPAK GULATI
President
TATA DOCOMO
ASEEM PURI
Global Marketing Manager - Fabric Cleaning
Hindustan Unilever Ltd.
PRASAD NARASIMHAN
Chief Marketing Officer
Virgin Mobiles India
FAROKH T. BALSARA
Partner & National Leader - Media & Entertainment
Sector
Ernst & Young India
PRADEEP GIDWANI
Managing Director
Carlsberg India
KINGSHUK MITRA
Brand Director - Nokia
Maxus India
PRAKASH BAGRI
Director Marketing, South Asia
Intel Technology India
SANDEEP LAKHINA
COO – South Asia
Starcom Worldwide
VISHAL CHINCHANKAR
Head - Digital Media Function
Reliance ADA Group
MANDAR NATEKAR
Head Revenue & Marketing
BIGADDA.COM
RAJIV DUBEY
Head - Media Investments
Dabur India Limited
HAANI MIRZA
Creative Director
GroupM Media Pvt. Ltd.
NITASHA NARAD
AVP – Marketing & Communications
Tata Teleservices Ltd.
MAHESH MURTHY
CEO
Pinstorm
www.globalyouthmarketing.com©All Rights Reserved
http://globalyouthmarketingforum.com/speakers_new.html
Page 2 of 2

20. IAMAI - National Conference on Digital Commerce
23/08/10 5:44 PM
INAUGURAL Session: Building the Business Environment for Digital Commerce to Thrive
Reasons for the success of digital commerce across the world
Does India have the right set of rules, regulations and business environment for digital commerce to succeed?
Future trends in Digital Commerce and what draws/will draw consumers to Digital Commerce?
Welcome Address by
Ambareesh Murty, Vice Chairman, IAMAI & Country Manager, eBay India
Theme Address by
Sanjay Aggarwal, General Manager (Operations), IRCTC
Address by Guest of Honour
R Chandrashekhar, Secretary, Department of Information Technology, Ministry of Communications and Information Technology Government of
India
Q & A Session
Vote of Thanks
Panel Discussion 1: Building The Digital Commerce Ecosystem
1.
2.
3.
4.
Will mobile commerce live up to its promise and reshape digital commerce?
Role of shipping and logistics infrastructure in driving digital commerce
Role of strong payment gateways
Role of cheap and accessible Broadband in driving eCommerce penetration
Introduction by Session Moderator:
Amitabh Pandey, President eBiz, Thomas Cook
Address by Panelist
Rishi Khiani, Chief Executive Officer, Times Internet Ltd
Vivek Nayak, Chief Operating Officer, Avenues India
Brijesh Agarwal, Chief Operating Officer, IndiaMart
Cory York, Country Director, Novator India
Panel Discussion
Q&A Session
Panel Discussion 2: Is eCommerce Driving Value For The Customer Today?
How far are digital commerce companies making a difference to online Indians?
Are they providing real value to consumers?
Are they creating enough trust among consumers
Introduction by Session Moderator:
B Muralikrishnan, Director – Categories and Product, eBay India
Address by Panelist:
Vijay Ananad, Sr. Director, Sulekha.com
K Vaitheeswaran, Co Founder & Chief Operating Officer, Indiaplaza
Pranay Chulet, Chief Executive Officer, Quikr
Rahul Sethi, President eCommerce, Ibibo
http://www.24framesdigital.com/iamai/271109/
Page 1 of 2

21. IAMAI - National Conference on Digital Commerce
23/08/10 5:44 PM
Panel Discussion
Q&A Session
PANEL DISCUSSION 3: How Are Brands & Manufacturers Tapping eCommerce To Enhance Distribution?
What opportunities does eCommerce present to brand manufacturers & OEM’s?
What global learning’s can brands in India use to extend their reach leveraging eCommerce in India?
Are big brands averse to digital commerce?
Are regulatory and tax regimes preventing brands from selling online?
Does the offline retail structure and orientation present challenges to online commerce?
How can brands leverage eCommerce to connect better with their consumers?
Introduction by Session Moderator:
Kashyap Vadapalli, Director Marketing & Operations, eBay India
Address by Panelist:
Mohit Hira, President Training.com, NIIT
Peshwa Acharya, VP & Head – Marketing & Consumer Experience, Reliance Retail
Gaurav Gupta, Regional Manager Asia Pacific – Retail Operations, General Motors
Gurmukh Singh Malhotra, Head Business Marketing, Intel South Asia
Rahul Narvekar, Co founder and Director Brand Sourcing, Fashion and You
Jeetendra Joshi, Head eCommerce, Gitanjali Group
Panel Discussion
Q&A Session
PANEL DISCUSSION 4: How Will The Development Of Electronic And Mobile Payment Channels Enhance Digital Commerce?
Are alternative payments India’s key to the exponential growth of digital commerce?
Are consumers adopting easily to alternative payment systems?
What are the consumer value drivers behind digital payments
Introduction by Session Moderator:
Sanjay Aggarwal, General Manager (Operations), IRCTC
Address by Panelist:
Probir Roy, Co Founder, Paymate
Himanshu Singh, Managing Director, Travelocity India
Shekher Srivastava, Vice President Marketing, ItzCash Card
Rajpal Duggal, Group Advisor, Oxigen Infovision
Panel Discussion
Q&A Session
Webcast FAQs | Download Windows Media Player
http://www.24framesdigital.com/iamai/271109/
Page 2 of 2

22. India Retail Forum 2008 - Picture Gallery
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India Retail Forum 2008
Conceptualised with the objective of creating awareness and enhancing knowledge to facilitate retail growth and lay a
strong foundation of retail in India, India Retail Forum (IRF) 2008 brought together the retailers and thought leaders of
national and international repute in The Renaissance, Mumbai.
This three-day event is an ideal platform for a meaningful dialogue, a meeting that facilitate charting out an action plan
for the growth of retail. Some stills of Day-1 are included in this section.
Click on Picture for Large View
India Retail Form '08 - Awards
Indian Retail School
Rated Best Retail Management School
Admissions Open for Retail Courses
indianretailschool.com
Best Jobs In Retail
For 3-9 Yrs Exp Professionals Only. Submit
Resume Now & Apply For Jobs.
www.shine.com/retail_jobs
Franchisee Opportunity
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Shopper Marketing Consultants Growing Brands
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Most Admired Retailer of the year –
Leisure: Planet M
Most Admired Retailer of the year – Entertainment:
PVR
Received by:
Vishal Mahajan, Zonal head, Videocon Retail
Received by:
Pramod Arora, President & CEO, PVR
Presented by:
Pradeep Jain, CMD, Parsvnath Developers
Presented by:
Pascal Allix, General Manager, South Asia, Oracle
Most Admired Retailer of the year –
Mobile & Telecom: The Mobile Store
Most Admired Retailer of the year –
Beauty & Fitness care: VLCC
Received by:
Rajiv Agarwal, CEO & Director,
The Mobile Store
Received by:
Mukesh Luthra, CMD, VLCC
Presented by:
Daljeet Singh, MD, AIPL
Presented by:
Vipin Arora, Managing Partner IRIS & Preeti Jhingiani,
Bollywood actor
Most Admired Retailer of the year –
Health & Wellness: Apollo Pharmacy
Most Admired Retailer of the year –
Fashion & Lifestyle: Benetton
Received by:
P Jaya Kumar, DGM Retail, Apollo
Received by:
Dalip Tahil, Bollywood actor, on behalf of Benetton
Presented by:
RPA Vision team – Janine Leadbeater, Mark Cherrett,
Nigel Collett
Presented by:
Tesca Cook, MD & Paul Martin, Global Sales Manager,
Planet Retail
http://www.indiaretailing.com/india-retail-forum-day1.asp
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23. India Retail Forum 2008 - Picture Gallery
23/08/10 5:29 PM
Most Admired Retailer of the year Catering Outlets: Café Coffee Day
Most Admired Retailer of the year Food & Grocery: Reliance Fresh
Received by:
Parizad Kolah Marshall, TV show host on
behalf of CCD
Received by:
Peshwa Acharya, VP, Mktg & Consumer experience,
Reliance Retail
Presented by:
David Martin, JMD, M Worldwide
Presented by:
Doug Hargrove, Chief Mktg Officer, Torex
Most Admired Retailer of the year -Consumer Electronics: Croma
Most Admired Retailer of the year Rural Retail: Kisan Seva Kendra
Received by:
Dalip Tahil, Bollywood actor, on behalf
of Croma
Received by:
AMK Sinha, ED, Retail, Indian Oil
Presented by:
dott. Lucio Cauzzo, CEO, SGF
Presented by:
Mr & Mrs Bob Pritchard
Most Admired Retailer of the year Department Store: Lifestyle
Most Admired Retailer of the year Hypermarket: Big Bazaar
Received by:
Kabir Lumba, ED, Lifestyle
Received by: Rajan Malhotra, President- Strategy &
Convergence, Pantaloon Retail
Presented by:
Manish Kalani, MD, EWDPL
Presented by:
Atul Ruia, MD, Phoenix Mills & Manisha Kalani
Most Admired Retailer of the year:
Customer Relationship Management: Shoppers
Stop
Most Admired Retail Launch of the year:
New U
Received by:
B S Nagesh, MD, Shoppers Stop
Presented by:
Jayne Riley, Managing Director & David Walter,
Founder, Photolink Creative India
Received by:
Peter Baker, CEO, H&B Stores
Presented by:
Sanjeev Gupta, MD, Vision Global Investments
http://www.indiaretailing.com/india-retail-forum-day1.asp
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24. India Retail Forum 2008 - Picture Gallery
23/08/10 5:29 PM
Most Admired Retailer of the year Innovative Concept: Manipal Cure & Care
Most Evolved Retailer of the year:
Spencer’s
Received by:
Somnath Das, COO, Manipal Cure & Care
Received by:
Nimesh Shah, VP Operations, Spencer’s
Presented by:
Dr. Nicola Evoli, Grottini & Kerrie Hales, Campbellrigg
Presented by:
R S Roy, Images Group & Jayne Rafter, Publisher, Retail
& Leisure International, UK
Most Admired Retail Group of the year: Future Group
Most Admired Retail Face of the year: Kishore Biyani
Received by:
Kishore Biyani, Founder & CEO, Future Group
Received by:
Kishore Biyani, Future Group
Presented by:
Shishir Baijal, MD & CEO, Future Capital Real estate
Presented by:
Amitabh Taneja, Head, Images Group
India Retail Forum '08 - Day 2
D Shivakumar,
Vice President and MD, NOKIA India
Paul Martin, Global Sales Manager,
Planet Retail
Ratan Jalan, CEO,
Apollo Health & Lifestyle
Session Speakers at IRF 08
Steve Gilman, Chairman, Big Idea
India Retail Forum '08 - Day 1
http://www.indiaretailing.com/india-retail-forum-day1.asp
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25. India Retail Forum 2008 - Picture Gallery
23/08/10 5:29 PM
Attentive Audiences
Hemu Javeri
House full of Retail Professionals
Ireena Shares Some Insights
Retail Honchos Xchange Notes
Vaidyanathan
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Page 4 of 4

26. IT Secretary to Inaugurate IAMAI's Conference on Digital Commerce
23/08/10 6:30 PM
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IT Secretary to Inaugurate
IAMAI's Conference on Digital
Commerce
Printer Friendly Version
With an agenda to highlight the regulatory
and business roadblocks to digital commerce,
the Internet and Mobile Association of India
(IAMAI) is organizing a National Conference
on Digital Commerce on November 27, 2009
in New Delhi.
Bookmark for later
New Delhi, Delhi, November 26, 2009 /India
PRwire/ -- With an agenda to highlight the
regulatory and business roadblocks to digital
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For more information, please contact:
--Faiz Askari
Media Counsel
Email, (M) 9871762630
commerce, the Internet and Mobile
Journalists and Bloggers
Visit India PRwire for Journalists for releases,
photos, email alerts and customized feeds just
for Media.
Association of India (IAMAI) is organizing a
National Conference on Digital Commerce on
November 27, 2009 in New Delhi.
If you have any query regarding information in
the press releases, please contact the company
listed in the press release itself. Please do not
call India PRwire, we will be unable to assist
you with your inquiry.
Mr R. Chandrasekhar, Secretary,
Department of Information Technology,
Ministry of Communications and
Information Technology, will deliver the
inaugural address at the conference and
elaborate on how to resolve regulatory issues.
The conference is expected to discuss and
dissect issues that are at present acting as
impediments to the full-scale growth and
adoption of digital commerce in India. The
focus of the event would be both on internet
as well as mobile commerce. The conference
is expected to be attended by over 200
delegates.
Commenting on the purpose of the
--- recent press release(s)
ICT tools to catalyse the growth of MSMEs
In an attempt to boost the use of Internet and
Communication Technology (ICT) to give a muchneeded impetus to the micro, small and medium
enterprises (MSMEs), a conference titled "Free for
SMEs" provided a composite platform to
entrepreneurs and experts alike to discuss and
deliberate the way forward.
Chairman, IAMAI & Country Manager, eBay
TRAI Suggests the Right Way for MVAS
Growth: IAMAI
The Internet and Mobile Association of India
India said, "Digital commerce in India has
[IAMAI] has warmly welcomed the Telecom
immense potential as it increases customer
Regulatory Authority's "Recommendations on
value, brings transactional transparency and
Spectrum Management and Licensing Framework"
conference, Ambareesh Murty, Vice
http://www.indiaprwire.com/pressrelease/telecommunications/2009112638393.htm
Page 1 of 3

27. IT Secretary to Inaugurate IAMAI's Conference on Digital Commerce
23/08/10 6:30 PM
offers wider choice to consumers in a safe
in so far as the recommendations pertain to the
and convenient manner; soon India will have
growth of the mobile value added service industry.
an 'e' in every commercial transaction": Mr
the conference.
71 Million People Claimed to have used
Internet in 2009
71 million people claimed to have used internet in
The event will emphasize opportunities that e-
Report published by the Internet and Mobile
Commerce presents to manufacturers, OEMs
Association of India [IAMAI] and market research
and for brand building. IAMAI President
leader IMRB here today.
Subho Ray said, "While digital commerce has
thanks to the efforts of industry and consumer
Thrust to enhance digital technology to
facilitate National Security
Acknowledging the utility that Internet brings to the
participation, it is time to take a look at the
day to day life, Dr Gulshan Rai, Director, CERT.in
regulatory impediments and rally all the
highlighted the fact that even though Internet could
stakeholders to find innovative solutions to the
be considered as a catalyst and enabler to the
hurdles". He added, "The biggest question we
society, it could also act as a threat to the social
are going to ask at the conference is "Is the
and national security.
environment in India enabling enough for
19% salary hikes projected for Internet and
Mobile Industry reveals IAMAI and Mafoi study
Market recovers, median 19% hikes projected for
Murty is addressing the inaugural session of
made significant leaps in the last two years
digital commerce?"
Some of the other key issues discussed at
the conference would be: How to bring
brands online? How to drive value for
customers? How to use digital channels for
transactions and how to help manufacturers
2009 according to the Internet in India [I-Cube]
Internet and Mobile Industry reveals a recently
concluded study by Internet and Mobile
Association of India (IAMAI) and Ma Foi
Consulting Solutions Ltd.
use this channel for distribution?
Some well-known speakers at the conference
are:
Satya Prabhakar, President and Chief
Executive Officer, Sulekha.com; Rishi Khiani,
Chief Executive Officer, Times Internet
Limited ; Amitabh Pandey, President and
Head eBusiness, Thomas Cook; Sanjay
Aggarwal, General Manager (Operations),
IRCTC; Brijesh Agrawal, Chief Operating
Officer, IndiaMart ;Pranay Chulet ,Chief
Executive Officer, Quikr ; Peshwa Acharya,
VP and Head, Reliance Retail; Mohit Hira,
President, NIIT; Gaurav Gupta, Regional
Manager-Asia Pacific, General Motors
Time and Venue:
NATIONAL CONFERENCE ON DIGITAL
COMMERCE
27th November 2009: Ball Room, Hotel
Intercontinental Eros, Nehru Place, New Delhi
0930 am onwards.
http://www.indiaprwire.com/pressrelease/telecommunications/2009112638393.htm
Page 2 of 3

28. Mumbai Mirror
Lifestyle - Health
23/08/10 5:46 PM
Print
Foot prints on the net
Your future employer might be looking at something other than your CV – your digital footprint.
Malay Desai tells you how to tweak it to your advantage
Posted On Monday, October 05, 2009
Before you think ‘digital footprint’ is just another irrelevant term invented by young
mediawalas, picture this: your future boss, after going through resumes of
shortlisted candidates, decides to Google their names, one of them being yours.
He hits upon a bitter online argument you had on Orkut last year, some drunken
pictures of you on your friend’s blog and a mention of you on the website of a
company you haven’t mentioned in your CV. How do you rate your chances
now?
Digital Karma
Digital footprint, or the information you leave online (on blogs, social networking
sites, comments on public forums, corporate data and more, whether voluntarily
or otherwise) is increasingly being regarded as a tool to track one’s social and
professional background. And if it helps track terrorists (post 26/11) and aid
election campaigns (such as Obama’s), it can certainly swing your fortunes of
landing a job.
“Yes, looking through a potential candidate’s digital footprint forms a significant
hiring strategy nowadays. I give a brief on a potential employee and the HR team
looks them up on LinkedIn before picking someone up,” comments Peshwa
Acharya, senior VP, Reliance Retail. “While most senior management candidates
are hand-picked, it is for the junior and middle-level that the digital footprintcheck happens,” he informs.
So what joy do potential employers get from looking at pictures of your team’s
Goa offsite? “Apart from job portals, independent sources such as blogs and
Facebook profiles are relevant to understand a potential candidate better. A
digital footprint search gives accessibility to candidates who are not necessarily
looking out for a change,” explains SK Dutt, HR head, ABG Shipyard Ltd. Your
‘general’ footprint (Google hits about you, also dubbed ‘ego search’ by hirers)
gives out information about your personality that your CV never touches upon.
How to look good, online
Tweaking your online profiles isn’t Rule #1 of the job-hunter’s guide, but doing it
simply makes a positive impression on the job bazaar. First of all, clean up your
digital dirt. From web to images and video, there might be enough
http://www.mumbaimirror.com/printarticle.aspx?page=comments&acti…dd&sectid=9&contentid=200910052009100502461648451b24c34&subsite
Page 1 of 2

29. Mumbai Mirror
23/08/10 5:46 PM
embarrassing/negative/outdated content on you to put off any employer. “Make
sure you put in only what you think is right,” Peshwa offers, with reference to
blogs and social profiles.
Secondly, leaving relevant, thought-out comments and views on industry sites or
forums is also a thumbs-up for your footprint. So if you have posted your views
on say, the growth possibilities in your sector, or problems facing the nation, it
will augur well for your CV. As Wesley-Anne Rodrigues, strategic planner at Law
& Kenneth puts it, “After all, to come across as a well-read professional, it is
important to have a point of view on events and issues.”
Also, track what information you feed into which online bucket. “Whether it’s
general, professional (such as a LinkedIn profile) or social (Facebook/Twitter),
your footprint should be clear,” Peshwa suggests. However, don’t go overboard in
advertising yourself, keep it candid. “No one likes packaged, coloured profiles,” he
adds.
Lastly, make sure your digital footprint is contemporary. You don’t want to see
outdated (say a complaint against you a snitch posted on your ex-employer’s
site) data which paints you awkwardly. And if you can’t delete some data, make
sure you smother it!
Balancing act
“Having a digital footprint is as relevant as having a passport — it is what the
world out there will know you as,” believes Rodrigues. Hence, it is essential to
create the ‘fun factor’ in your footprint. Post videos, blogs of your Ladakh
backpack trip, flaunt support for your favourite IPL team and simply be a part of
discussions on pop culture. “The idea is to present a complete personality,” Dutt
quips, adding, “but make sure you do this truthfully and with discretion.”
Rodrigues agrees, “I’ll never cross-connect my Flickr and LinkedIn profiles.”
On the other hand, it is crucial to secure your digital footprint by editing privacy
settings and looking out for a cyber twin (i.e. an impersonator). Needless to
mention, keep your banking/shopping passwords to yourself and not anywhere
online. Peshwa gives significant advice on this: “Your company’s internal data too
needs to be secured and you are responsible for it too. Unknowingly putting up
private info about your employer can land you in a soup. That’s a reason why
many organisations today simply don’t allow access to social networking sites or
chat applications on their workstations.”
Copyright 2008 Bennett Coleman & Co. Ltd. . All rights reserved.
http://www.mumbaimirror.com/printarticle.aspx?page=comments&acti…dd&sectid=9&contentid=200910052009100502461648451b24c34&subsite
Page 2 of 2

30. Price hike may not kill your appetite for electronic stuff | Idea 4 Home
23/08/10 6:32 PM
Idea 4 Home
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will make home
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more expensive,
but not enough
to keep the
shoppers away.
“You can expect
home appliance
prices to increase
by at least 2%
with immediate
effect,” said
George Menezes,
http://idea4home.com/home-gadgets/9690/price-hike-may-not-kill-your-appetite-for-electronic-stuff/
Page 1 of 14

31. Price hike may not kill your appetite for electronic stuff | Idea 4 Home
23/08/10 6:32 PM
chief operating
officer, Godrej
Appliances. This
means that your
air conditioners,
refrigerators, washing machines and other consumer durables will cost more.
But retailers maintain that the hike, a part of the partial rollback of stimulus measures, will lead to a
marginal price hike.
“Consumer durables will see a maximum of 4% hike in the next 15-20 days which is not enough to keep
consumers away,” said Nilesh Gupta, managing partner, Vijay Sales.
Ajit Joshi, chief executive officer, Croma, points out that besides the hike in the excise duty, increase in
fuel prices will also add to the transportation costs of the products.
Peshwa Acharya, VP and head, marketing and consumer experience, Reliance Retail, said, “The excise
duty is a burden on the manufacturer and the extent of the price rise will depend upon the manufacturer’s
stand.”
The Union finance minister has touted India as one of the fastest growing markets for mobile phone
connections in the world. And the mobile industry is happy with certain exemptions on customs duty.
“The budget has doled out extended exemptions on mobile accessories such as battery, chargers and handsfree headphones,” said Rajeev Agarwal, CEO and director, The Mobile Store.
R Zutshi, deputy MD, Samsung India, said, “The increase in excise duty coupled with the increase in
commodity and petrol prices will lead to a cost increase which will be passed on to consumers.”
Devita Saraf, CEO of Vu Technologies, said: “Taxes and duties eat into more than half of the cost of LCDs
and television. Hence, if your television costs Rs50,000, the hike would mean an additional Rs1,000 to the
total cost.” Laptops, notebooks, tablet PCs and other gadgets are also likely to see a marginal price rise.
Price hike may not kill your appetite for electronic stuff
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Page 2 of 14

32. Reliance Digital launches its fifth store: On a major expansion plan - Retail News
23/08/10 5:44 PM
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Reliance Digital launches its fifth store: On a major expansion plan
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Reliance Digital launches its fifth store: On a major expansion plan
Last updated : April 10, 2008 00:00 IST
Reliance Retail, the retail division of Mukesh Ambani owned Reliance Industries Ltd.,
launches its first electronic and white goods store Reliance Digital at the growing retail
hub Hyderabad on Saturday . With this outlet the pan-India presence of Reliance Digital
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now comes to five. This large format retail store, covering an area of 25,000 sq ft, will
showcase over 6000 products of electronics, home appliance, information technology
and telecommunication of 150 domestic and foreign brands of all price range to cater a
large section of customers. Also, the company has launched i-store for retailing Apple
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products i-Mac, i-Pod, i-phone and Mac Air targeting high-end customers Speaking about the expansion plan of the
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successful... read more
company, Ajay Baijal, CEO of Reliance Retail, informs that the company is going to set up 150 stores in 70 cities within
a period of 3 years. The outlet typically requires 10,000 sq ft to 15,000 sq ft of and area and investment of Rs.7 crore
excluding real estate price. In this context, Peshwa Acharya, VP & Head – Marketing and Consumer Experience reveals
Watch Your Trade Secrets...
that the company is targeting the metros, non-metros and small towns for its expansion. The preferred location would be
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a mix of stand-alone and malls where the footfall is very high. Shedding light on the USP of Reliance Digital, Acharya
Unhappy customers steal your happiness...
says, “The company offers a few features like Reliance Rescue which is a 24/7 one-stop after-sale service; Reliance
Adding beauty to franchisees platter...
Finance that include loans and EMI options from various financial institutes; Reliance One which is a membership and
loyalty service; and last but not the least Digital Counselors who are tech-savvy individuals who assist you in making the
right purchase. We have the widest assortment of products where you can actually touch, feel and try them before
purchasing”.
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Page 1 of 2

33. Retailer Magazine - September 2009 Issue - Setting the Age of Massophistication
23/08/10 6:29 PM
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Setting the Age of Massophistication
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Setting the Age of Massophistication
While the Indian shopper embraces modern retail trade format, traditional grocery stores
New User
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continue to dominate the Indian retail scene and are frequented more often by shoppers.
Convenience a strong driver: Shoppers are loyal to their regular mom-n-pop
stores on account of the ease of credit facilities, discounts, extended shopping
hours, odd hours home delivery, and personal attention to each customer. Such
convenience is hard for modern convenience stores and mini supermarkets to
match. Modern day Indian C-stores are somewhat befuddled between the
convenience of a mom-n-pop store and experience of a supermarket. Neither are
they offering the convenience of the local grocer nor the merchandise selection,
display, quality, of a supermarket. Says Ram Kumar Singhal of Singhal Departmental
Store, Faridabad “Our business has not been affected by the opening of modern
convenience stores. But yes, big hypermarkets have their own charm and they offer a
variety of products, so maybe people like going there on weekends for having a splendid
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shopping experience.”
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With the choice of several modern format C-stores, consumers have got more options to
experiment with, resulting in shoppers flirting across modern store banners. Supermarket
shoppers visit four or more stores in a month but there remain a question mark over their
loyalty. The more the discounts, the more the customers and vice-versa have become
more the norm than any form of loyalty.
Personal Investment...
On the other hand, Indians are just beginning to realize the joys of hypermarket
where they do not have to go from shop to shop but get many things under one roof at
a reasonable price! “The greatest USP of a hypermart is the number of products that
can be retailed under one roof thus increasing the salience for customers to visit them
for all their shopping requirements,” says Mr Peshwa Acharya, Vice-President & Head Marketing & Consumer Experience, Reliance Retail Ltd. “Reliance Mart offers customers
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products across categories like food and grocery, fruits and pulses, fashion apparels to
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cosmetics, electronics to furniture, footwear to homecare & décor besides many other
value adds like car care accessories amongst many others,” adds Acharya.
The middle class consumer is increasingly patronizing hypermarkets. The shopper base
spreads across socio-economic groups, with more than a quarter of customers today
belonging to SEC C category. Hypermarkets are also the preferred destination for youth.
Cherry picking customers whose buying decision comes more from the sops offered also
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find hypermarket a shopping haven due to basket sales and promotional offers. Many
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A positive outlook for Hypermarkets: Indian cities have the potential to have over 300
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new hypermarkets by 2011, mostly in tier-I and tier-II cities, according to a joint study by
Food industry: Dearth of skilled...
global auditor KPMG and the Associated Chamber of Commerce and Industry
Both FICCI report and the industry insiders...
(Assocham). Assocham President, Mr. Sajjan Jindal said that given the expected growth
in the number of households as well as in income and consumption per household in
Retail-Trends
urban India, particularly in its leading 25 towns, 5 or more hypermarkets per city is
Retailer Retention...
feasible. The Assocham President, however, pointed out that after 2011, the organized
Malls going extra miles for full occupancy...
retail would grow by 15 per cent as enough competition will have emerged by then and
the Chamber expects that in most of the 400 good towns in India, the number of
hypermarkets would have risen to 475.
Retail Interviews
Puneet Nanda...
The Mantra for Hypermarket: “In future, the successful retailers will be those who use
Puneet Nanda: Fashion weeks are
a...
this shopper information to target their growth via advertising, merchandising and
Puneet Nanda, MD of Genesis Colors Pvt
Ltd and the man...
promotional activities, and offer a product range that offers the best demographic fit with
http://retail.franchiseindia.com/magazine/2009/september/Setting-the-Age-of-Massophistication_30-2-14/
Sumona Parekh, Owner and...
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34. Retailer Magazine - September 2009 Issue - Setting the Age of Massophistication
23/08/10 6:29 PM
Sumona Parekh, Owner and...
the shoppers who visit their stores,” says Mr Asitava Sen, Director, Retail Consulting,
The Nielsen Company, India.
The jewellery that carries a legacy...
The launch of Gaja Heritage in Kolkata
substantiates the...
Store planning is correlative to any retailer’s success.
Some customers prefer to purchase smaller quantities to meet their daily requirement
while there are some customers who prefer shopping at regular intervals like weekly or
Bijaei Jayaraj, CEO, Loylty...
fortnightly. They wouldn’t mind travelling a little distance for purchasing their daily
Loylty Rewardz Management Pvt Ltd.
offers end-to-end...
Retailers are banking on loyalty...
consumables and household items. “Reliance meets requirements of such customers by
having Reliance Super co-located closer to large societies or key junctions,” says
Ask an Expert
Acharya.
Property
Supplier
Industry
A wide array of products is another factor driving store selection. Retailers must give the
shoppers a complete shopping experience within hypermarkets and therefore it’s
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low involvement category, so convenience and easy access to product categories is
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particularly important to today's grocery buyer.
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necessary to avoid stock-out situations and carry an assortment of product categories
and brands. Keeping regular customers happy by stocking categories and brands that
are important to them is a key mantra to avoid banner switching. Food and grocery is a
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“Internationally, many hypermarkets choose suburban or out-of-town locations that are
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easily accessible by automobile but in India because of poor infrastructure and low
penetration of automobiles, they are located within city limits,” says Ms Esha Anand,
Business Head (Marketing and Visual Merchandising), HyperCity Retail India Limited.
Ms. Anand also added that due to their format, hypermarkets offers products which are
insulated from recession like food and other essentials products. In boom times, these
formats can also scale up by introducing aspirational categories.
Hypermarket-The future beckons
As slowdown takes a back seat, the second wave of prosperity is on its way – and will
radically change the structure of the needs of the people of India. Hypermarkets which
promise a nicer quality of life, a promise to create the next big retail revolution and will
be the biggest contributor in organizing retail.
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35. Retailers come up with special offers in the run up to I-Day - Corporate News - livemint.com
MONDAY, AUGUST 23, 2010
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Retailers come up with
special offers in the run
up to I-Day
While Reliance Retail has free gifts and offers in its
value stores, Big Bazaar has kicked off its annual
shopping festival with discounts on many of its
products
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New Delhi: Independence day is serving as another spring-board for big retail
chains to come up with special offers and product promotions to boost sales
and increase footfall in their outlets.
While Reliance Retail has free gifts and offers in its value stores, Big Bazaar
has kicked off its annual shopping festival with discounts on many of its
products.
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Industry leader RIL’s subsidiary Reliance Retail has come up with a month-long
‘Azadi Ka Jashn’ offer at three of its value formats- Reliance Fresh, Reliance
Super and Reliance Mart which includes 60% discount on apparels, 50% rebate
on footwear and a prize of digital home theatre with 29 inch CTV during the
month of August.
“With this, we are integrating all our three value formats under a single
campaign. We expect footfall to be two and half times more than in any normal
period,” Reliance Retail vice-president and head (marketing and consumer
experience) Peshwa Acharya said.
Big Bazaar, the hypermarket format of Kishore Biyani promoted Future Group
has announced a five-day-long ‘Maha Bachat´ campaign from 12-16 August.
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The offer is valid on a range of 1.6 lakh products including food and grocery to
apparel, footwear, toys, luggage, home decor, furniture, electronics and fine
gold jewellery across its 116 stores in the country.
Raymond to expand capacity, retail reach
“Now into its fourth year, ‘Five Days Maha Bachat’ has become synonymous
with ‘value shopping´ for millions of customers across India,” Big Bazaar
president (Concept) Sadashiv Nayak said.
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restrictions’
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He said the company is expecting a footfall of 55 lakh customers during the
offer period at its stores.
Other Future Group formats like Furniture Bazaar, Home Bazaar, Navaras and
One Mobile are also offering the ‘Maha Bachat´ offer.
Vishal Retail’s three-day long ‘Aazadi Mehengai Se´ campaign is offering 60%
discount on apparels, 40% on home and kitchen appliances and special gift
vouchers.
The company’s 170-odd supermarkets across the country have the offer valid
from 14-16 August.
Another Delhi-based hypermarket chain V-Mart is giving flat 20% discount on
footwear, home furnishing and luggage items and 50% rebate on garments.
Global eye health company Bausch & Lomb has launched the week-long ‘1947Vision for Independence´ promotion at all its outlets involving distribution of
free daily disposable lenses to customers in the age group of 19-47 years.
“It has always been our endeavor to be at the forefront of celebrating occasions
http://www.livemint.com/2009/08/13132501/Retailers-come-up-with-special.html?d=1
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Page 1 of 2

36. Retailers come up with special offers in the run up to I-Day - Corporate News - livemint.com
23/08/10 5:41 PM
“It has always been our endeavor to be at the forefront of celebrating occasions
Banks gear up for tighter liquidity in September
in the lives of our consumers, by providing them with something extra to make
that day special for them,” Bausch & Lomb India managing director Harish
M&M, Atul Auto eye controlling stake in Scooters
India
Natarajan said.
Biocon sees 15% growth in 2 yrs
‘Tata Global Beverages plans restructuring’
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