This document discusses how medical laboratories can break out of competition by adding value for doctors. It suggests that labs are seen as commodity data providers by doctors. To stand out, a lab could provide doctors a personal cabinet portal to easily access patient results, place new orders, and manage their practice through customer relationship tools. This would make doctors' work more efficient and cause them to perceive the lab as unique, driving loyalty regardless of competitor actions.

1. Does your Lab swim in the
Red Ocean of Competition?
May be it is time to find
the way out into Blue
Ocean of uniqueness?

2. Blue Ocean Strategy is a book published in 2005 and written by W. Chan Kim and Renée
Mauborgne, Professors at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy
Institute. Wikipedia
Please check-up your business
Famouse book

3. How my Lab can break out of
the Red Ocean?
We see only one way: add
value to the doctors

4. If you want to get more,
you need to break out the line…
line of “another medical data provider”
Doctors see you just as data provider
!
From their point of view all data providers
a mostly the euqal

5. If your Lab can help doctors in their everyday
working life, doctors will appreciate that and
distinguish your Lab from competitors
Consequently, doctors loyalty secures your
position
Consequently, you can break out of the Red
Ocean to the Blue one
If you agree with this logic, please go farther

6. Why
Lab?

7. Doctor’s working day consist of two big part
Collect and
analyze the data
Work with the
patient

8. Doctor’s working day consist of two big part
Collect and
analyze the data
You
can
make
this
part
of
his
life
much
easier!
Work with the
patient

9. How?!

10. Your Lab can give to doctor Personal Cabinet, where he/she is able to:
• see ASAP results of any of his/her patients
• see results as graphs with underlined “deviation” results = not
need to see all results
• make new orders for analysis (orders automatically goes into your
system, so patient not need even paper from doctor!)
Results
• manage his/her own CRM-system which is able to:
• Event Act: Analyze results of analisis and make actions (like “if
this parameter in the result is not OK, send letter to the patient
with this text”
• Time Act: If time is up (or date is comming), send letter or SMS
Personal
CRM
• get a new patients automatically:
• Based at analysis result, System recomend to find doctor and
shows address and contact data
New
Patiens

11. With Vitagramma your Lab add value to the
doctors. And doctors:
•manage their work more productively
•percept your Lab as unique
•don’t want to go from your Lab no matter what
competitors do

12. We can help you to get more value