Slides van het Perspective Business Design event op 5 maart 2020 in Amsterdam.

1. STOP TALKING, START SHOWING!

2. BUSINESS DESIGN

5. BUSINESS DESIGN BINGO

6. • What are the three elements of Business Design?
• What does an energy neutral building feels like?
• What is a BHAG & what is the Perspective BHAG?
• How to successfully build an airplane
• How to transform waste hours into impact
• Can you draw? Yes you can!
• How can you score 10 new LinkedIn connections per day?

7. Business Design
Transforming waste hours into impact
Default Way of Working
Visual Thinking
Recap
Today

8. BUSINESS DESIGN

9. Viability
(business)
Desirability
(human)
Feasibility
(technical)
BUSINESS
DESIGN
successful
innovation

10. “BUSINESS DESIGN
IS A HUMAN-CENTERED
APPROACH TO
INNOVATION, TO HELP
ORGANISATIONS CREATE
NEW VALUE.”
Rotman School of Business

11. Profit
Time
Incremental
innovation
Breakthrough
innovation
Disruptive
innovation
1
2
3
The 3 horizons of growth (McKinsey)

12. Time
Incremental
innovation
Breakthrough
innovation
Disruptive
innovation
1
2
3
The 3 horizons of growth (McKinsey)
0
SOY
Profit

13. BUSINESS DESIGN COMBINES...
Design Sprint
way of working
Business modelling
tools
Design Thinking
mindset

14. “WE MOVE STRAIGHT TO
SOLUTIONS WITHOUT REALLY
UNDERSTANDING WHAT THE
PROBLEM IS ABOUT.”
David Kelley

15. BUSINESS DESIGN COMBINES...
Design Sprint
way of working
Business modelling
tools
Design Thinking
mindset

16. Design Sprint
way of working
Business modelling
tools
Design Thinking
mindset
BUSINESS DESIGN COMBINES...

17. “LONGER HOURS DON'T EQUAL
BETTER RESULTS. IT IS POSSIBLE TO
MAKE RAPID PROGRESS WHILE
WORKING A REASONABLE SCHEDULE.”
Jake Knapp

18. Design Sprint
way of working
Business modelling
tools
Design Thinking
mindset
BUSINESS DESIGN COMBINES...

19. Design Sprint
way of working
Business modelling
tools
Design Thinking
mindset
BUSINESS DESIGN COMBINES...

20. “PRODUCTS THAT DON’T GENERATE
VALUE FOR HUMANS, WILL NOT
GENERATE REVENUE FOR BUSINESS.”
The truth

21. Alexander Osterwalder
Strategyzer

22. Key partners Value PropositionsKey activities Customer Relations Customer Segments
Key Resources Channels
Cost Structure Revenue Streams
THE BUSINESS MODEL CANVAS

23. Key partners Value PropositionsKey activities Customer Relations Customer Segments
Key Resources Channels
Cost Structure Revenue Streams
THE BUSINESS MODEL CANVAS
VIABILITY
Should we do this?
DESIRABILITY
Do they want it?
FEASIBILITY
Can we build it?

24. Key partners Value PropositionsKey activities Customer Relations Customer Segments
Key Resources Channels
Cost Structure Revenue Streams
THE BUSINESS MODEL CANVAS
Is it desirable?Is it feasible?
Is it viable?
IS IT
DESIRABLE?
IS IT
FEASIBLE?
IS IT
VIABLE?

25. Viability
(business)
Desirability
(human)
Feasibility
(technical)
BUSINESS
DESIGN
successful
innovation

26. STRATEGIC OPTIONS
ANALYSIS
Priorities
FRAMING THE
CHALLENGE
Empathy
DESIGNING
SOLUTIONS
Prototype
ITERACTION &
TRACTION
MVP

27. our ‘hero products’
DESIGN
SPRINT
DESIGN
RESEARCH
DESIGN
RUN

28. DESIGN
THINKING
EMPATHY
INTERVIEW
DESIGN
SPRINT
our academy
IMPACT
DWWW

29. Business Design
Transforming waste hours into impact
Default Way of Working
Visual Thinking
Recap
Today

30. 1 2
SUCCESSFUL
INNOVATION
WORK MORE
EFFECTIVELY

31. “I ONLY SPEND 5% OF MY TIME ON
ACTUALLY CREATING THINGS.”

32. Do you spend more than 5% of your working time impactfully?

33. Do you spend more than 10% of your working time impactfully?

34. Do you spend more than 20% of your working time impactfully?

35. Do you spend more than 30% of your working time impactfully?

36. Do you spend more than 50% of your working time impactfully?

38. • Exciting, big, challenging, on the edge of uncomfortable
• Ambitious but achievable (in 10 years)
• Concrete and measurable
• Appeals to the imagination
• Brings inspiration and energy
• Activating: only in reach with a different mindset

39. “VANAF 2030 TRANSFORMEREN WE ELK JAAR
1 MILJOEN WASTE UREN IN IMPACT.”
BHAG Perspective

40. !
𝑔𝑟𝑜𝑠𝑠𝑃
𝐸ℎ
= # Dℎ
BHAG Perspective
# Dℎ . ⍵𝑖 = 1.000 2 ⍵ℎ

41. + =
BHAG Perspective

42. Business Design
Transforming waste hours into impact
Default Way of Working
Visual Thinking
Recap
Today

43. PAPER PLANE CHALLENGE

44. 1. Form couples and make an instruction how to make a
paper airplane. You get 10 minutes for this.
2. Then pass on your instructions to the next team and try
to fold the plane with the explanation that you receive.

45. 1. Have you considered different airplane models?
Diverge first:
Brainwrite - together
alone!
First speaker
syndrome?

46. 2. Who is the aircraft for? What is the aircraft used for?
Empathy &
Human centered!
Focussed
inwards?

47. 3. What form of communication did you use?
Visual &
tangible!
A textual
description?

48. 4. Have you tested the paper plane? And the instruction?
Test fast &
fail fast
No test or
launch = test

49. 5. Time too short? How much time did you want?
Stop talking
Start doing
Many discussions
done little?

50. Speed exchange
1. Write down how you can turn waste hours
into impact within your team / organisation:
1 idea per post-it
2. Walk - with a maximum of 3 post-its - to
someone from another table
3. Read your post-its one by one and hand
them over

51. STOP TALKING, START SHOWING!

52. Core principle:
F*CK BRAINSTORMS
BRAINWRITING
Core principle:
USE
CANVASSES
Core principle:
PROTOTYPE
EVERYTING
Core principle:
VISUAL
THINKING

53. Business Design
Transforming waste hours into impact
Default Way of Working
Visual Thinking
Recap
Today

55. Business Design
Transforming waste hours into impact
Default Way of Working
Visual Thinking
Recap
Today

56. • What are the three elements of Business Design?
• What does an energy neutral building feels like?
• What is a BHAG & what is the Perspective BHAG?
• How to successfully build an airplane
• How to transform waste hours into impact
• Can you draw? Yes you can!
• How can you score 10 new LinkedIn connections per day?