36. Why People Buy Things
• To be loved
• To be liked
• To be appreciated
• To be right
• To feel Important
• To make money
• To save money
• To make their work easier
• To save time
• To be secure
• To be attractive
• To be comfortable
• To be distinct
• To be happy
• To have fun
• To gain knowledge
• To be healthy
• To gratify curiosity
• For convince
• For survival
45. A. Support Their Dreams
B. Allay Their Fears
C. Confirm Their Suspicions
D. Justify Previous Failures
E. Cast Stones at Enemies
People Will Do Anything If…
46.
47. A. Support Their Dreams
B. Allay Their Fears
C. Confirm Their Suspicions
D. Justify Previous Failures
E. Cast Stones at Enemies
People Will Do Anything If…
48. He Made a Better
Offer Than Hillary
And They Liked
Him Better
49. Rule #3: You Have
To Appeal Too The
Correct Brain
66. Why People DON’T Buy Things
• Fear of Disappointment*
• Offense to others
• Don’t know how
• Loss of reputation
• Pain
• Criticism
• Risk
• Work
• Effort
• Discomfort
• Worry
• Doubt
• Guilt
• Boredom