Whether you are dissatisfied with your current vendor, or going through IT infrastructure changes in your organization; Your business priorities and requirements for a marketing automation platform (MAP) evolve over the years. But before you can shut down your current MAP and go live with your new Marketo instance, there are many things to consider. To ensure that your business does not stop while you are moving your programs to Marketo, Perkuto’s team of Certified Marketo Experts and Consultants can help.

1. 1-844-PERKUTO
perkuto.com success@perkuto.com
PERKUTO CONSULTING SERVICES MIGRATE TO MARKETO
MIGRATE TO MARKETO WITH OUR B.E.A.T. METHODOLOGY
Whether you are dissatisfied with your current vendor, or going through IT infrastructure changes in your
organization; Your business priorities and requirements for a marketing automation platform (MAP) evolve
over the years. But before you can shut down your current MAP and go live with your new Marketo instance,
there are many things to consider. To ensure that your business does not stop while you are moving your
programs to Marketo, Perkuto’s team of Certified Marketo Experts and Consultants can help.
Our approach enables us to deliver the highest level of quality throughout the entire consulting
project. The four phases allow us to bring in the right resources at the right stage, and deliver your
new Marketo instance one step at a time.
©2016 Perkuto. Trademarks belong to their respective owners. All rights reserved.
02. ENGINEER
Based on your requirements and
business objectives, our Solutions
Architects design and document a
tailored solution plan for the migration
project. While most components of
your new Marketo platform can be
assembled Out of the Box, others
might require customizations.
Designing the solution and
developing a comprehensive
project scope.
01. BENCHMARK
During stakeholder interviews our
consulting team gathers the
project requirements, priorities,
pain points, and business
objectives. Our consultants
assess your platform integrations
and processes such as lead
lifecycle management, reporting,
assets inventory and live
programs.
Assessing your current state in
the Maturity Model.
03. ACTIVATE
A dedicated Perkuto consultant deploys
the different components of the solution
and migrates all assets and programs
from your old MAP to your new Marketo
instance. Quality Assurance and User
Acceptance tests ensure a smooth
migration to your new platform.
Implementing the solution and
delivering the project.
04. THRIVE
For a successful transition, we measure
and track the performance of our
deliverables according to your success
metrics, and conduct optimizations until
you are fully satisfied. Your team receives
an extensive hands-on user training to
ensure that they can hit the ground
running with their current campaigns.
Ensuring customer success by delivering
service that exceeds all expectations.
B
E
A
T

2. 1-844-PERKUTO
perkuto.com success@perkuto.com
PERKUTO CONSULTING SERVICES MIGRATE TO MARKETO
CERTIFIED MARKETO CONSULTANTS AT EVERY STEP OF THE WAY
Your MAP migration project should not stop you from delivering impactful marketing results. Our team
of Certified Marketo Consultants lets you focus on running your business as usual by:
ABOUT PERKUTO
Perkuto is a marketing agency at the nexus of technology and process optimization.
With a team of certified consultants, Perkuto implements, customizes and manages
Marketo, Salesforce.com and other marketing technologies. Perkuto helps customers
orchestrate their sales and marketing operations.
©2016 Perkuto. Trademarks belong to their respective owners. All rights reserved.
Reducing migration costs and project duration by more than 50%
Planning and executing the project within realistic timelines and stakeholder expectations
Allowing for minimal disruption of internal systems, resources and business processes
Documenting the entire system setup and programs for future reference
Educating on best practices to improve your marketing initiatives
02. ENGINEER
01. BENCHMARK
03. ACTIVATE
04. THRIVE
WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 WEEK 8 WEEK 16
REQUIREMENTS CONFIRMATION
SOLUTION DESIGN
DOCUMENTATION
SPRINT ZERO
BUILD
ASSETS MIGRATION
QA
UAT
TRAINING
GO LIVE