Weitere ähnliche Inhalte Ähnlich wie Media140: Welcome to Oxford (20) Kürzlich hochgeladen (20) Media140: Welcome to Oxford2. ABOUT PERERA
Part of Perini
Media company, formed May 2010
Focus is on advanced digital content and e-commerce
Operating culture is open source, open rights; technical
standards; ethical and transparent; community-centric;
cloud
perininetworks.com / @perininetworks - diary of a startup
2 © 2010 Perini Networks Europe Ltd
8. WHAT IS REPUTATION?
Reputation
atio
noun 1 the beliefs or opinions that are generally held about
someone or something. 2 a widespread belief that someone
or something has a particular characteristic: his reputation
as a brainless lad.
8 © 2010 Perini Networks Europe Ltd
9. WHAT IS REPUTATION?
Reputation
atio
c.1380, from L. reputationem (nom. reputatio)
"consideration," from reputatus, pp. of reputare "reflect upon,
reckon," from re- "repeatedly" + putare "to reckon, consider"
(see putative).
http://dictionary.reference.com/browse/reputation
9 © 2010 Perini Networks Europe Ltd
10. WHAT IS REPUTATION?
Reputation at the time of the word's introduction: Richard II
atio the wor
Peasants' Revolt, Wat Tyler (1381)
Favouritism towards Lord advisers helped to
kill his enemies, until he sentenced 3 to death
One of the remaining 2 was elected king
while RII was in Ireland
Murdered in prison; first casualty of the
Wars of the Roses
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11. WHAT IS REPUTATION?
Whose beliefs? Whose opinions?
Who holds them? What are they?
Reputation
atio
noun 1 the beliefs or opinions that are generally held about
someone or something. 2 a widespread belief that someone
or something has a particular characteristic: his reputation
as a brainless lad.
Are there other
How widespread? characteristics?
Do others in the What are they?
same group share How general?
the beliefs?
11 © 2010 Perini Networks Europe Ltd
12. WHAT IS REPUTATION?
Reputational impact: “Email armageddon”
atio Ema
http://findarticles.com/p/articles/mi_8001/is_2002_August_5/ai_n36699184/
12 © 2010 Perini Networks Europe Ltd
13. WHAT IS REPUTATION?
Reputational impact: No new coal
atio
http://risingtide.org.uk/files/rt/E.on%20Coventry%20-%20web.jpg, http://www.flickr.com/photos/monaxle/2739086776/,
http://profile.ak.fbcdn.net/object3/357/107/s32617789333_2883.jpg, http://www.headheritage.co.uk/uknow/news/?
id=118
13 © 2010 Perini Networks Europe Ltd
14. WHAT IS REPUTATION?
How permanent
are your influencers Can these opinions
and detractors? be changed?
Will dialogue (in and of
itself) help?
Reputation
atio
noun 1 the beliefs or opinions that are generally held about
someone or something. 2 a widespread belief that someone
or something has a particular characteristic: his reputation
as a brainless lad.
Are these characteristics
How much of consistent with your What impacts
a role will the brand? affect your core
network effect audience / customer
play? base?
14 © 2010 Perini Networks Europe Ltd
17. TODAY'S LINEUP
10.00 Welcome to Media140 Oxford, Paul Squires
10.30 Keynote, Ande Gregson
11.00 Social media activism, Eddy Lambert
12.00 Brand anthropromorphism, Molly Flatt
12.45 Lunch
1.45 The changing bases of reputation, Kristian Carter
2.45 Managing and restoring online reputation, Paul Beadle
17 / 5 © 2010 Perini Networks Europe Ltd
18. Perera is a brand of Perini.
Perini Networks Europe Ltd. Registered in England 07099941.
Registered office: 30 St. Giles, Oxford OX1 3LE, England, UK.
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Views and opinions represent author, not Perini.
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