This document discusses how social participation has become the new normal. It summarizes data showing that people prefer communicating via text or social media rather than phone calls, are more comfortable engaging with people online than in person, and would rather talk to close friends on social media than through traditional means. The document also discusses how people relate to brands on social media, including why they unfollow or unlike brands, and how they expect brands to interact with them. It notes that people are hyperconnected through social media and expect rapid responses to texts, use mobile devices extensively for social participation, and often multiscreen across devices.

1. #LIFE
ON
DEMAND
The New Normal in Social Participation

2. SPEAKERS
Dana Todd Jon Wegman
SVP Global Marketing, VP Strategy & Planning,
Performics Performics
@danatodd @jwegman
Puneet Mehta Kevin Swanepoel
Co-Founder and CEO, President,
MyCityWay The One Club
@puneetmehtanyc @zinkwazi

3. DOWNLOAD
http://tiny.cc/lifeondemand
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slideshare.net/performics_us
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4. THE NEW NORMAL

5. PERSONAL RELATIONSHIPS
% 49
Would rather text than call
20% 40% 30%
use social networks Are more comfortable would rather talk to
to keep tabs on their engaging with people close friends via social
significant other online than in person networking than
traditional modes
WHY DO YOU
HIDE or UNFRIEND
PEOPLE ON SOCIAL SITES?
54% / 24% I don’t want to know every
detail about them
42% / 24% Too political
30% / 32% To avoid relationship
problems

6. RELATING TO BRANDS
Why people Unfollow,
Unfriend or Unlike Brands
49 % 38%
Their posts are not They post too
relevant to me often in general
38 % 30%
They don’t provide They don’t provide
the content I was coupons, discounts
expecting or specials
rely on social network to
locate company/brand
contact info

7. HYPERCONNECTED
PARTICIPATION

8. PERSONAL PARTICIPATION
Expected
Response
Time to Text
Messages
Use within 5 min
of waking up
20%
television
20%
mobile
11%
computer

9. BRAND PARTICIPATION
What people want
from brands
72
take post-purchase action
%
on social media
Why they post after buying
49% 25% 11% brag
satisfaction complaint

10. MULTISCREENING

11. DEVICES
Mobile Device Expectations
42 %
own a tablet
of those, 19% own
more than one!

12. Questions?
#SMW13 @performics
@jwegman @puneetmehtanyc @zinkwazi
@danatodd

13. Thank you!