SlideShare ist ein Scribd-Unternehmen logo
1 von 16
Downloaden Sie, um offline zu lesen
MOVE ON UPDRIVING ROI THROUGH SMARTER USE OF MOBILE
Contents
INTRODUCTION
PLAN FOR MOBILITY NOT MOBILE
OPTIMISE YOUR ASSETS FOR THE
MOBILE EXPERIENCE
MOBILE EXPERIENCE OPTIMISATION
ENSURE YOU HAVE THE RIGHT TRACKING
IN PLACE TO OPTIMISE THE EXPERIENCE
INTEGRATION WITH REAL WORLD ACTIVITY
CONCLUSION
In 2009 analysts were predicting one billion
smartphone users globally by the year 2020.
Thoseforecasts,andmanythatfollowed,wildly
underestimated the pace at which the world
would adopt smartphones. In fact, we passed
the one billion mark in 2012, and at some
point in 2015 we will pass two billion global
smartphone users (Source: ZenithOptimedia).
As adoption grows, so too does usage and
traffic driven by more apps, faster network
speeds and better user experience. Gartner
estimates that we will see 59% year-on-year
growth in data traffic worldwide during 2015
and a 53% increase in data traffic next year.
As we accelerate into the post-PC era, we
are also seeing the rise of the mobile-only
user. These are the increasing numbers
of people who only access the internet
via mobile. Facebook for example - which
launched as a desktop website - now has
a third of its audience accessing it only on
mobile. This mobile-only audience trend
has both geographic and demographic
drivers. Geographic: driven by prohibitive
costs for fixed line internet access in
certain markets; demographic: driven by
younger audiences coming online for the
first time via mobile devices.
And, of course, as traffic and time shifts to
mobile devices, advertising dollars follow
suit. In fact, mobile will be the main driver of
advertising spend growth globally, forecast to
account for over half (51%) of all new spend
between 2014 and 2017, growing at an average
of 38% each year (Source: ZenithOptimedia).
This rapid channel growth is disrupting
business models even more than the
PC revolution due to its increased
distribution, faster product upgrade cycle
and personalisation capabilities. As well
as changing business models, mobile is
radically changing how brands should
approach end-to-end communication with
prospects and customers.
ZenithOptimedia, and its performance
marketingnetworkPerformics,haveidentified
four key areas of focus that will help brands
to better leverage the opportunities in mobile
in 2015. The first is how you plan for mobile;
second is how you optimise the experience
for mobile; third is how you measure the
effectiveness and fourth is how to use mobile
to enhance offline experiences.
Introduction
0
20000
40000
60000
80000
100000
120000
20172016201520142013201220112010200920082007
Globaldigitaladexpenditure
bydevice(US$Million)
+24.6%
+165%
- -
+9.4%
+25.7%
+19.0%
+71.7%
+9.1%
+234.4%
+12.7%
+119.7%
+10.5%
+85.1%
+7.4%
+74.9%
+7.5%
+51.8%
+4.7%
+41.5%
+7.8%
+23.4%
MobileDesktop Global internet ad expenditure growth by deviceX%
Global digital adspend - desktop vs mobile
Our perspective is that mobility is more
important than mobile when planning
communications. We consider a ‘mobile’
approach limiting because it is device-
centric, not user-centric. While mobile
thinking focuses on the device, the mobility
approach takes into account context which
may change by time, location, environment
or behaviour. We believe that this approach
leads to more integrated and personalised
experiences which ultimately drive better
return on investment.
One of the key requirements of a mobility
approach is that brands think about how
to market to consumers in-the-moment,
by creating experiences that cater to
people’s specific needs at specific times
and locations. Savvy brands are striving to
deliver hyper-relevant and personalised
mobile experiences by leveraging data to
(1) understand and (2) cater to people with
pressing needs while on the go. And the
result of this is improved results.
For brands to deliver in-the-moment
communications, the key is contextually
relevant, time-sensitive, personal
communications with clear value, eg a
location-based offer communicated to a
person’s phone, exactly when a person
needs it.
For a mobility approach, brands must have
a deep data-driven knowledge of their
customers or prospects, understanding how
and why they use mobile devices. This data
insight may come in many forms, including
panel-based measurement systems such
as comScore, app tracking from the likes
of Flurry or even search data from Google.
Search data, specifically, can be a very good
source of insight into customers’ mobile
intent and consequently can be used to
determine their needs. Once needs are
determined, brands can then satisfy the
mobile need with a mobile experience or ad,
whichever is more appropriate. To illustrate,
if a consumer searches for your brand on a
smartphone during store hours, you could
provide a paid search ad that includes
directions to the store or a click-to-call
action. On the other hand, if the consumer
searches for your brand when your store is
closed, you could promote your ecommerce
experience. Beyond search, intent can also
be determined from contextual data points
such as time, device, geo, demographics,
interests, behaviour and prior brand
interaction
To illustrate, for a Performics client, our
research found that about 50% of paid
search clicks in the client’s “immediate
need” category were coming from mobile
devices. So we tailored ad copy to the
searchers’ immediate needs. The ads were
focused on driving phone calls (via paid
search click-to-call) so that searchers could
get immediate service in times of crisis.
Through this strategy, the client was able to
create hyper-relevant mobile experiences,
improve usability and utility, thus creating a
better value exchange with both its new and
existing customers.
Plan for mobility
not mobile
Personalisation via first- and third-party
data is also key to creating relevant
and compelling mobile experiences. To
illustrate, Costa, a UK-based coffee
company, tasked Performics with the unique
challenge of launching a mobile social
campaign that served highly personalised
ad experiences at scale to both Costa Coffee
Club members and coffee lovers alike.
Using Costa’s own Coffee Club database,
Performics was able to identify the coffee of
choice for many consumers. We segmented
that database into two groups based on in-
store sales: “Taste” centric consumers and
“Trial” centric consumers. We then used
this data in tandem with Facebook Custom
Audiences and Twitter Tailored Audiences
to create an intelligent, personal hyper-
targeted communications strategy. Tactics
included:
• Mobile-app-install campaign: Performics
targeted current loyalty card customers
by encouraging them to download a new
mobile app. This would grow product
advocates by reducing the barrier to enter
the Coffee Club.
• Paid social campaign on Facebook and
Twitter: To fully support the launch of
the new coffee roast, Performics created
pre-launch messaging targeting Coffee
Club audience members who had already
received email messaging regarding the
new roast. We drove these customers to
the flavour’s microsite.
Hyper-personal messages powered
by CRM integration drove over 13,000
app downloads from Facebook alone.
Engagement rates from all matched
segments of the Coffee Club were
impressively strong, reaching more than
double Costa’s benchmark average.
So, the mobility approach is key to unlocking
the true potential of mobile branded
communications.Itrequiressmartuseoffirst-
and third-party data to unlock the insights that
will drive the strategy and a consideration for
the user not just the device.
The mobile user is often on-the-go and
time-poor. This means that they have very
little patience for poor design experiences.
While a desktop visitor to your site might
wait five seconds for a page to load, the
same visitor entering via a mobile device will
wait less than half that time. This means it
is critical for brands to optimise their assets
for mobile experience.
An optimal on-site mobile user experience
will vary based on consumer needs,
business objectives, device interface,
product nature and desired function and
value exchange. However, all brands should
keep some on-site considerations in mind,
particularly around responsive design,
information architecture, content strategy
and conversion optimisation.
Design
It’s important to note that every business
has different goals and strategies when it
comes to mobile. We always recommend
testing and making data-driven decisions
around whether to employ responsive
design vs. mobile-specific landing pages.
But, responsive design is often best for
user experience. Responsive design is
an approach to web creation that uses
flexible layouts, images and cascading style
sheet media queries built on one-code
base. It detects users’ screen sizes and
device orientations and changes the layout
accordingly using the same content and the
same URL.
Responsive design advantages, in terms of
user experience, include:
• Adapts screen resolution for all devices
• Long-term flexibility
• Meets the needs of a wider audience
• Better for SEO on native site; keeps SEO
site equity
• Allows future agility. Responsive design
is best incorporated within a website
redesign or new site creation.
Disadvantages of responsive design include
extensive development time for existing
pages or sites, high IT costs and heavy load
times if not properly designed.
Optimise your
assets for
the mobile
experience
Content
Create easy-to-read pages on
smartphones with content that only scrolls
up and down, not side-to-side. Also keep
in mind that most mobile devices don’t
properly support Flash. In July 2014,
Google started issuing warnings to users
who click on search results that direct to
Flash content if its algorithm had detected
that Flash wasn’t supported on the device.
This means that, in essence, you will lose
search clicks if your site is in Flash (as
Google is warning the user not to go to
your page). Advertisers should move high-
impact website content to HTML5.
Also be sure to utilise viewports for usability.
A viewport is a tag which communicates to
the mobile browser the width and initial
scale of a landing page. A meta viewport is
needed for website pages that are accessed
by multiple devices as it relays initial content
zoom to the browser. Without a viewport,
website content is often illegible when
accessed from a mobile device. Additionally,
avoid small fonts, and don’t use multiple
font types and sizes (which can appear
messy on mobile devices).
Link  Button
Accessibility
When website content is accessed through
a mobile browser, links and buttons become
“tap targets” on a page. Tap targets can
become tiny or cluttered, making page
content (such as a search bar or navigation
link) difficult for mobile users to engage
with. Set the most-clicked tap targets at
48 CSS pixels. For best user experience, tap
targets shouldn’t have to be zoomed-in on
to activate.
Site Navigation
All pages except the search form should
include a simple search box, with a link to
advanced search options, to help users
navigate your site. Global navigation should
include links to the homepage, browsable
lists, the search page and help. Product
pages should include sorting options (eg
new, lowest price, etc.). And your global
footer should include links to the homepage,
general company info and user assistance.
Conversion
Start from the thank-you page and work
backwards, identifying exit points and user
hurdles and optimising the conversion path
from all traffic sources. Fine-tune sign-
up, registration, and checkout processes
by streamlining forms and removing
unnecessary exit points that impact your
ROI. Reducing the number of steps to
check-out is critical on mobile; think speed-
to-conversion. Test, learn and repeat.
Track metrics around user experience (eg
bounce rates, time-on-site, site speed) and
conversion (sales, sign-ups, leads, store
locator interactions, coupon downloads,
etc.) to inform optimisation.
Mobility Experience Optimisation (MEO)
is a proprietary Performics process that
quantifies your brand’s missed revenue
opportunities, assesses your brand’s
mobility health, and presents a prioritised
action plan to maximise revenue and ensure
participant satisfaction.
Do your brand’s mobility offerings provide
a seamless experience? Where do the
participants’ paths to purchase break down?
After obtaining a deep understanding of
your participants’ needs and behaviours,
our analysts score your brand’s mobility
programme for over 100 checkpoints across
our mobility pillars with the consumers’
needsinmind.TheMEOScorecardquantifies
missed revenue and areas of improvement
across your mobile ecosystem.
Mobile
Experience
Optimisation
PARTICIPANT
BEHAVIOURS
VISIBIL
ITY
INTE
GRATION
EXPERIENCE
Planning for mobility and asset optimisation
will give brands a good basis for successful
mobile interaction, but to effectively optimise
thetotalmobileexperienceovertime,brands
need a clear mobile measurement approach
to ensure optimisation decisions are made
using the correct data. The reason we have to
rethink measurement for the mobile space
is that traditional measurement techniques
for desktop relied on cookies which are less
commonplace in mobile. There are three key
reasons why cookies struggle in the mobile/
cross-platform environment. The first is
that people spend the vast majority of their
time in apps which don’t support cookies.
The second is that even browser behaviour
doesn’t guarantee cookie tracking will
work as certain browsers switch ad cookie
tracking off by default. And the third is that
cookies don’t take into account multiple
device usage for an individual.
Mobile tracking solutions tend to fall into two
categories: deterministic and probabilistic.
Deterministic mobile measurement relies on
user ID to identify the person no matter what
device and is generally the preserve of the
walled gardens (eg Google, Microsoft, Apple),
where users are only tracked when (1) they’ve
agreed to be tracked via the ecosystem’s
terms of service and (2) they’re signed in.
To use Google, users must now agree to be
tracked across all Google properties (search,
YouTube, Google+ on laptops, phones and
tablets) when signed-in.
The growth of the ‘walled garden’ ecosystem
is driving new opportunities to track
signed-in users across properties, devices,
browsers and locations. For instance,
Google has released Estimated Total
Conversions, which provides a cross-device
view of all conversions driven via Google paid
search (including those that take multiple
devices to complete). Conversions are
estimated using aggregate data from people
who have logged in to Google. This is one
of the many efforts to reduce the amount of
lost attribution (across devices) caused by
cookie-based tracking systems. Estimated
Total Conversions aids in collecting and
analysing all cross-device consumer data -
in real-time - uncovering assist values. For
instance, many people use mobile devices
for research, but buy later on desktop (eg
a morning commuter may click on an ad on
their smartphone, but ultimately purchase
later in the day on their work computer).
Estimated Total Conversions uncovers this
behaviour, helping you better visualise the
true impact of mobile search across multiple
devices, informing budget optimisation. For
one Performics client, we used Estimated
Total Conversions to find that smartphones
were assisting 25% of desktop sales.
Alongside deterministic measurement is
the probabilistic approach. Companies
such as Iris Mobile are linking together the
fragmented mobile user experience - across
apps, email, messaging and browsers - by
identifying users and connecting phone
numbers, email, device ID and mobile
cookies. These forms of tracking can
traverse ecosystems but tend to be less
accurate than deterministic solutions and
are still in relative infancy.
Ensure you
have the right
tracking in place
to optimise the
experience
For many brands the impact of their mobile
communication is not felt on mobile devices
but in the real world, driving physical traffic,
interaction, leads and sales. Increasingly
then brands will need to think about how
mobile activity is integrated with other real
world points of connection.
At a most basic level, brands can use
paid media on mobile to drive shoppers
to the store. Partners such as comScore
can then match transaction data from a
brand’s in-store credit card purchasers to
identify the offline lift from search, social or
display advertising. Performics used this
strategy for a multi-channel retailer client
to demonstrate that paid search influenced
$12 in offline sales for every $1 spent by
buyers online. As a result of this research,
the retailer invested 176% more year-
over-year in paid search during the holiday
period, which helped generate a 98% year-
over-year increase in offline sales.
Once in store, mobile can be used to drive
dwell time and sales. Retailers are now
deploying beacons such as those on offer
from Estimote to provide customers with
product information and deals - to their
mobile devices - while they’re in stores. Not
only does this approach add value to the
store experience it is also likely to reduce
‘showrooming’ – the practice of going in a
store to review a product then going online
to purchase it, often from a different retailer.
Finally, mobile can be used to link digital
content to a physical product: released once
initiated by the user. As people become
more accustomed to using a mobile phone
to activate physical products like this it
will create a new layer of opportunity
for product manufacturers to add value.
Product assembly guides, tailored product
related content and product maintenance
information are all value adds being
explored by manufacturers.
Integration
with real world
activity
The relationship we have with our mobile
devices has become deeply personal and
ubiquitous at the same time. We use the
mobile device for a multitude of purposes
including entertainment, communication,
creativity and utility. And we expect that
whatever we are doing, whatever device
we are on, the mobile interaction will be
frictionless and seamlessly connected.
Mobile data will be everywhere, sometimes
fragmented but always personal and
revealing. In this undeniably mobile world,
it is a marketing imperative to get the
mobile experience right. From how we
plan, to how we develop assets, to how
we measure and finally how we integrate
with the real world. These are the mobile
ingredients for success.
Conclusion
ZenithOptimedia is a leading global media
services network with over 7,400 people
working in 262 offices across 74 countries.
We are part of Publicis Groupe, the world’s
third largest communications group, and the
world’s second largest media counsel and
buying group. As the first agency to apply a
rigorous and objective approach to improving
the effectiveness of marketing spend,
ZenithOptimedia delivers to clients the best
possible return on their communications
investment. This philosophy is supported by
a unique approach to strategy development
and implementation across the full
spectrum of paid, owned and earned contact
points – the Live ROI planning process.
The ZenithOptimedia Group of companies
equips our clients with a full range of
integrated skills across communications
planning, value optimisation, performance
media and content creation. Our key clients
include Armani Group, Aviva, Bacardi
Martini, Clarins, Kering, Lactalis, L’Oréal,
LVMH, Nestlé, Oracle, Reckitt Benckiser,
Richemont Groupe, SCA, Sanofi, Toyota and
20th Century Fox.
www.zenithoptimedia.com
Performics is a global performance
marketing agency for the world’s most
respected brands. The agency activates data
to motivate participation, drive performance
and optimise for action across paid, earned
and owned digital channels. Founded in
1998 and headquartered in Chicago, the
Performics network is active across 34
countries. Performics is a ZenithOptimedia
company and the performance marketing
specialist within Publicis Groupe. Our key
clients include Aviva, Bacardi Martini, HM,
HP, Kohl’s, L’Oréal, MoneyGram, Nestlé,
Oracle, RBS, Reckitt Benckiser, SCA, Staples
and Toyota.
www.performics.com
Performics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile

Weitere ähnliche Inhalte

Was ist angesagt?

CES 2016: 10 Trends
CES 2016: 10 TrendsCES 2016: 10 Trends
CES 2016: 10 TrendsHavas Media
 
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
 
2012 Digital Predictions
2012 Digital Predictions2012 Digital Predictions
2012 Digital PredictionsSoap Creative
 
CES 2016 Trend Recap
CES 2016 Trend RecapCES 2016 Trend Recap
CES 2016 Trend RecapTom Edwards
 
Location-based Marketing (LBM) - Global Media Trends
Location-based Marketing (LBM) - Global Media Trends Location-based Marketing (LBM) - Global Media Trends
Location-based Marketing (LBM) - Global Media Trends Havas Media
 
Driving digital 2017 presentation
Driving digital 2017 presentationDriving digital 2017 presentation
Driving digital 2017 presentationcarpsio
 
Carat @CES 2019 Key Trends Report
Carat @CES 2019 Key Trends ReportCarat @CES 2019 Key Trends Report
Carat @CES 2019 Key Trends ReportCarat USA
 
IoT Breakfast Briefing
IoT Breakfast BriefingIoT Breakfast Briefing
IoT Breakfast BriefingSomo
 
Gp bullhound 2015
Gp bullhound 2015Gp bullhound 2015
Gp bullhound 2015Merve Kara
 
Tech & Media Trends 2015 @ Mobile World Congress with Havas + Mobext
Tech &  Media Trends 2015 @ Mobile World Congress with Havas + MobextTech &  Media Trends 2015 @ Mobile World Congress with Havas + Mobext
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
 
CES 2019: From Consumer Electronics to Connected Experiences
CES 2019: From Consumer Electronics to Connected ExperiencesCES 2019: From Consumer Electronics to Connected Experiences
CES 2019: From Consumer Electronics to Connected ExperiencesHavas
 
Mobile World Congress 2019: 6 Key Factors that Will Change the Present
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentMobile World Congress 2019: 6 Key Factors that Will Change the Present
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas
 
CES 2016 new trends & innovations
CES 2016 new trends & innovationsCES 2016 new trends & innovations
CES 2016 new trends & innovationsKevin Huang
 
Carat @SXSW 2019 Wrap Up Report
Carat @SXSW 2019 Wrap Up ReportCarat @SXSW 2019 Wrap Up Report
Carat @SXSW 2019 Wrap Up ReportCarat USA
 
10 trends for 2014
10 trends for 201410 trends for 2014
10 trends for 2014dentsu
 
APIs: The Building Blocks of the Future
APIs: The Building Blocks of the FutureAPIs: The Building Blocks of the Future
APIs: The Building Blocks of the FutureBBDO
 

Was ist angesagt? (18)

CES 2016: 10 Trends
CES 2016: 10 TrendsCES 2016: 10 Trends
CES 2016: 10 Trends
 
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
 
2015 Tech Predictions
2015 Tech Predictions2015 Tech Predictions
2015 Tech Predictions
 
2012 Digital Predictions
2012 Digital Predictions2012 Digital Predictions
2012 Digital Predictions
 
CES 2016 Trend Recap
CES 2016 Trend RecapCES 2016 Trend Recap
CES 2016 Trend Recap
 
Location-based Marketing (LBM) - Global Media Trends
Location-based Marketing (LBM) - Global Media Trends Location-based Marketing (LBM) - Global Media Trends
Location-based Marketing (LBM) - Global Media Trends
 
Driving digital 2017 presentation
Driving digital 2017 presentationDriving digital 2017 presentation
Driving digital 2017 presentation
 
Carat @CES 2019 Key Trends Report
Carat @CES 2019 Key Trends ReportCarat @CES 2019 Key Trends Report
Carat @CES 2019 Key Trends Report
 
IoT Breakfast Briefing
IoT Breakfast BriefingIoT Breakfast Briefing
IoT Breakfast Briefing
 
Gp bullhound 2015
Gp bullhound 2015Gp bullhound 2015
Gp bullhound 2015
 
Tech & Media Trends 2015 @ Mobile World Congress with Havas + Mobext
Tech &  Media Trends 2015 @ Mobile World Congress with Havas + MobextTech &  Media Trends 2015 @ Mobile World Congress with Havas + Mobext
Tech & Media Trends 2015 @ Mobile World Congress with Havas + Mobext
 
CES 2019 Tech Trends
CES 2019 Tech TrendsCES 2019 Tech Trends
CES 2019 Tech Trends
 
CES 2019: From Consumer Electronics to Connected Experiences
CES 2019: From Consumer Electronics to Connected ExperiencesCES 2019: From Consumer Electronics to Connected Experiences
CES 2019: From Consumer Electronics to Connected Experiences
 
Mobile World Congress 2019: 6 Key Factors that Will Change the Present
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentMobile World Congress 2019: 6 Key Factors that Will Change the Present
Mobile World Congress 2019: 6 Key Factors that Will Change the Present
 
CES 2016 new trends & innovations
CES 2016 new trends & innovationsCES 2016 new trends & innovations
CES 2016 new trends & innovations
 
Carat @SXSW 2019 Wrap Up Report
Carat @SXSW 2019 Wrap Up ReportCarat @SXSW 2019 Wrap Up Report
Carat @SXSW 2019 Wrap Up Report
 
10 trends for 2014
10 trends for 201410 trends for 2014
10 trends for 2014
 
APIs: The Building Blocks of the Future
APIs: The Building Blocks of the FutureAPIs: The Building Blocks of the Future
APIs: The Building Blocks of the Future
 

Andere mochten auch

Performics Benchmarking Report Q1 2013: Paid Search, Mobile, PLAs, Social & D...
Performics Benchmarking Report Q1 2013: Paid Search, Mobile, PLAs, Social & D...Performics Benchmarking Report Q1 2013: Paid Search, Mobile, PLAs, Social & D...
Performics Benchmarking Report Q1 2013: Paid Search, Mobile, PLAs, Social & D...Performics
 
Digital Market Overview 2014
Digital Market Overview 2014Digital Market Overview 2014
Digital Market Overview 2014Mediahead
 
Performics Presidential Debates Twitter Tossup #3
Performics Presidential Debates Twitter Tossup #3Performics Presidential Debates Twitter Tossup #3
Performics Presidential Debates Twitter Tossup #3Performics
 
Digital Games: State of the Industry, Casual Connect Europe 2015
Digital Games: State of the Industry, Casual Connect Europe 2015Digital Games: State of the Industry, Casual Connect Europe 2015
Digital Games: State of the Industry, Casual Connect Europe 2015Stephanie Llamas
 
Performics Q1 2013 Trends Report: Participation Activated
Performics Q1 2013 Trends Report: Participation ActivatedPerformics Q1 2013 Trends Report: Participation Activated
Performics Q1 2013 Trends Report: Participation ActivatedPerformics
 
Social Snapshot: Airlines
Social Snapshot: AirlinesSocial Snapshot: Airlines
Social Snapshot: AirlinesPerformics
 
The Convergence of Search & Social
The Convergence of Search & SocialThe Convergence of Search & Social
The Convergence of Search & SocialPerformics
 
Trend 6 - Omni Channel Digital in 2014 Waggener Edstrom Studio D Asia
Trend 6 - Omni Channel Digital in 2014 Waggener Edstrom Studio D AsiaTrend 6 - Omni Channel Digital in 2014 Waggener Edstrom Studio D Asia
Trend 6 - Omni Channel Digital in 2014 Waggener Edstrom Studio D AsiaZaheer Nooruddin
 
Интернет-реклама шоколадного рынка Украины
Интернет-реклама шоколадного рынка УкраиныИнтернет-реклама шоколадного рынка Украины
Интернет-реклама шоколадного рынка УкраиныMediahead
 
Performics Mobile Search Benchmarks & Trends (Q1 2012)
Performics Mobile Search Benchmarks & Trends (Q1 2012)Performics Mobile Search Benchmarks & Trends (Q1 2012)
Performics Mobile Search Benchmarks & Trends (Q1 2012)Performics
 
Globalise Your Games Asia 2015: Game Monetisation Europe
Globalise Your Games Asia 2015: Game Monetisation EuropeGlobalise Your Games Asia 2015: Game Monetisation Europe
Globalise Your Games Asia 2015: Game Monetisation EuropeStephanie Llamas
 
"The Mobile of everything" - Performics, Frédéric Joseph
"The Mobile of everything" - Performics, Frédéric Joseph"The Mobile of everything" - Performics, Frédéric Joseph
"The Mobile of everything" - Performics, Frédéric JosephCristal Events
 
How to win the market in digital world
How to win the market in digital worldHow to win the market in digital world
How to win the market in digital worldDavid Setiawan
 
When we are - How Digital Market changes as Society does
When we are - How Digital Market changes as Society doesWhen we are - How Digital Market changes as Society does
When we are - How Digital Market changes as Society doesSimone Cicero
 
Advert Testing, Copy Testing. Measuring Advertising Effectiveness - George T...
Advert Testing, Copy Testing.  Measuring Advertising Effectiveness - George T...Advert Testing, Copy Testing.  Measuring Advertising Effectiveness - George T...
Advert Testing, Copy Testing. Measuring Advertising Effectiveness - George T...George Tsakraklides
 
5 Relevancy Strategies to Break Through and Engage: Search, Display, Social
5 Relevancy Strategies to Break Through and Engage: Search, Display, Social5 Relevancy Strategies to Break Through and Engage: Search, Display, Social
5 Relevancy Strategies to Break Through and Engage: Search, Display, SocialPerformics
 
Interact 2015, Michael Kahn - Performics
Interact 2015, Michael Kahn - PerformicsInteract 2015, Michael Kahn - Performics
Interact 2015, Michael Kahn - PerformicsCristal Events
 
The Performance Perspective: Aligning Teams & KPIs in Today's Digital Landscape
The Performance Perspective: Aligning Teams & KPIs in Today's Digital LandscapeThe Performance Perspective: Aligning Teams & KPIs in Today's Digital Landscape
The Performance Perspective: Aligning Teams & KPIs in Today's Digital LandscapePerformics
 
Performics Benchmarking & Industry Developments Report Q3 2013
Performics Benchmarking & Industry Developments Report Q3 2013Performics Benchmarking & Industry Developments Report Q3 2013
Performics Benchmarking & Industry Developments Report Q3 2013Performics
 

Andere mochten auch (20)

Performics Benchmarking Report Q1 2013: Paid Search, Mobile, PLAs, Social & D...
Performics Benchmarking Report Q1 2013: Paid Search, Mobile, PLAs, Social & D...Performics Benchmarking Report Q1 2013: Paid Search, Mobile, PLAs, Social & D...
Performics Benchmarking Report Q1 2013: Paid Search, Mobile, PLAs, Social & D...
 
Digital Market Overview 2014
Digital Market Overview 2014Digital Market Overview 2014
Digital Market Overview 2014
 
Performics Presidential Debates Twitter Tossup #3
Performics Presidential Debates Twitter Tossup #3Performics Presidential Debates Twitter Tossup #3
Performics Presidential Debates Twitter Tossup #3
 
Digital Games: State of the Industry, Casual Connect Europe 2015
Digital Games: State of the Industry, Casual Connect Europe 2015Digital Games: State of the Industry, Casual Connect Europe 2015
Digital Games: State of the Industry, Casual Connect Europe 2015
 
Performics Q1 2013 Trends Report: Participation Activated
Performics Q1 2013 Trends Report: Participation ActivatedPerformics Q1 2013 Trends Report: Participation Activated
Performics Q1 2013 Trends Report: Participation Activated
 
Social Snapshot: Airlines
Social Snapshot: AirlinesSocial Snapshot: Airlines
Social Snapshot: Airlines
 
Stack storytelling
Stack storytellingStack storytelling
Stack storytelling
 
The Convergence of Search & Social
The Convergence of Search & SocialThe Convergence of Search & Social
The Convergence of Search & Social
 
Trend 6 - Omni Channel Digital in 2014 Waggener Edstrom Studio D Asia
Trend 6 - Omni Channel Digital in 2014 Waggener Edstrom Studio D AsiaTrend 6 - Omni Channel Digital in 2014 Waggener Edstrom Studio D Asia
Trend 6 - Omni Channel Digital in 2014 Waggener Edstrom Studio D Asia
 
Интернет-реклама шоколадного рынка Украины
Интернет-реклама шоколадного рынка УкраиныИнтернет-реклама шоколадного рынка Украины
Интернет-реклама шоколадного рынка Украины
 
Performics Mobile Search Benchmarks & Trends (Q1 2012)
Performics Mobile Search Benchmarks & Trends (Q1 2012)Performics Mobile Search Benchmarks & Trends (Q1 2012)
Performics Mobile Search Benchmarks & Trends (Q1 2012)
 
Globalise Your Games Asia 2015: Game Monetisation Europe
Globalise Your Games Asia 2015: Game Monetisation EuropeGlobalise Your Games Asia 2015: Game Monetisation Europe
Globalise Your Games Asia 2015: Game Monetisation Europe
 
"The Mobile of everything" - Performics, Frédéric Joseph
"The Mobile of everything" - Performics, Frédéric Joseph"The Mobile of everything" - Performics, Frédéric Joseph
"The Mobile of everything" - Performics, Frédéric Joseph
 
How to win the market in digital world
How to win the market in digital worldHow to win the market in digital world
How to win the market in digital world
 
When we are - How Digital Market changes as Society does
When we are - How Digital Market changes as Society doesWhen we are - How Digital Market changes as Society does
When we are - How Digital Market changes as Society does
 
Advert Testing, Copy Testing. Measuring Advertising Effectiveness - George T...
Advert Testing, Copy Testing.  Measuring Advertising Effectiveness - George T...Advert Testing, Copy Testing.  Measuring Advertising Effectiveness - George T...
Advert Testing, Copy Testing. Measuring Advertising Effectiveness - George T...
 
5 Relevancy Strategies to Break Through and Engage: Search, Display, Social
5 Relevancy Strategies to Break Through and Engage: Search, Display, Social5 Relevancy Strategies to Break Through and Engage: Search, Display, Social
5 Relevancy Strategies to Break Through and Engage: Search, Display, Social
 
Interact 2015, Michael Kahn - Performics
Interact 2015, Michael Kahn - PerformicsInteract 2015, Michael Kahn - Performics
Interact 2015, Michael Kahn - Performics
 
The Performance Perspective: Aligning Teams & KPIs in Today's Digital Landscape
The Performance Perspective: Aligning Teams & KPIs in Today's Digital LandscapeThe Performance Perspective: Aligning Teams & KPIs in Today's Digital Landscape
The Performance Perspective: Aligning Teams & KPIs in Today's Digital Landscape
 
Performics Benchmarking & Industry Developments Report Q3 2013
Performics Benchmarking & Industry Developments Report Q3 2013Performics Benchmarking & Industry Developments Report Q3 2013
Performics Benchmarking & Industry Developments Report Q3 2013
 

Ähnlich wie Performics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile

Your Guide to a Modern Mobile-First Web Strategy
Your Guide to a Modern Mobile-First Web StrategyYour Guide to a Modern Mobile-First Web Strategy
Your Guide to a Modern Mobile-First Web StrategyTechBlocks
 
Quick Start Guide for Mobile Application Development
Quick Start Guide for Mobile Application DevelopmentQuick Start Guide for Mobile Application Development
Quick Start Guide for Mobile Application DevelopmentErma Winter
 
How does a mobile app fuel up business growth
How does a mobile app fuel up business growthHow does a mobile app fuel up business growth
How does a mobile app fuel up business growthShelly Megan
 
Polymorphic publishing john barnes - what to build now
Polymorphic publishing   john barnes - what to build nowPolymorphic publishing   john barnes - what to build now
Polymorphic publishing john barnes - what to build nowJohn Barnes
 
Big brand strategies for mobile app marketing
Big brand strategies for mobile app marketingBig brand strategies for mobile app marketing
Big brand strategies for mobile app marketingAjai Srivastava
 
How CMOs Can Build a Mobile App Strategy
How CMOs Can Build a Mobile App StrategyHow CMOs Can Build a Mobile App Strategy
How CMOs Can Build a Mobile App StrategyKoombea
 
Top 10 Mobile Trends 2015
Top 10 Mobile Trends 2015Top 10 Mobile Trends 2015
Top 10 Mobile Trends 2015DMI
 
Mobile Ecosystem in 2015 by AscITconsultancyservices
Mobile Ecosystem in 2015 by AscITconsultancyservicesMobile Ecosystem in 2015 by AscITconsultancyservices
Mobile Ecosystem in 2015 by AscITconsultancyservicesCarmor Bass
 
Unleashing Mobile Potentials - Future of Mobile
Unleashing Mobile Potentials - Future of MobileUnleashing Mobile Potentials - Future of Mobile
Unleashing Mobile Potentials - Future of MobileAga Rasyidi Sukandar
 
Mobile Marketing for Lead Generation and More
Mobile Marketing for Lead Generation and MoreMobile Marketing for Lead Generation and More
Mobile Marketing for Lead Generation and MoreGlennEndriga
 
Pizza Pies for Mobile Eyes - Thursday September 26
Pizza Pies for Mobile Eyes - Thursday September 26Pizza Pies for Mobile Eyes - Thursday September 26
Pizza Pies for Mobile Eyes - Thursday September 26Purplegator
 
WebMobi Mobile Solutions for eCommerce
WebMobi Mobile Solutions for eCommerce WebMobi Mobile Solutions for eCommerce
WebMobi Mobile Solutions for eCommerce WebMobi_Team
 
Making money on mobile: acquisition, retention, monetization
Making money on mobile: acquisition, retention, monetizationMaking money on mobile: acquisition, retention, monetization
Making money on mobile: acquisition, retention, monetizationWarply
 
Mobile Marketing Sales Presentation - talon
Mobile Marketing Sales Presentation - talonMobile Marketing Sales Presentation - talon
Mobile Marketing Sales Presentation - talonDexter Morgan-ii
 
Why Every Business Should Invest In A Mobile App Development
Why Every Business Should Invest In A Mobile App DevelopmentWhy Every Business Should Invest In A Mobile App Development
Why Every Business Should Invest In A Mobile App DevelopmentVersatile Mobitech
 
Leveraging B2B mobile apps
Leveraging B2B mobile appsLeveraging B2B mobile apps
Leveraging B2B mobile appsBGGMobile.com
 

Ähnlich wie Performics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile (20)

Your Guide to a Modern Mobile-First Web Strategy
Your Guide to a Modern Mobile-First Web StrategyYour Guide to a Modern Mobile-First Web Strategy
Your Guide to a Modern Mobile-First Web Strategy
 
Quick Start Guide for Mobile Application Development
Quick Start Guide for Mobile Application DevelopmentQuick Start Guide for Mobile Application Development
Quick Start Guide for Mobile Application Development
 
How does a mobile app fuel up business growth
How does a mobile app fuel up business growthHow does a mobile app fuel up business growth
How does a mobile app fuel up business growth
 
Polymorphic publishing john barnes - what to build now
Polymorphic publishing   john barnes - what to build nowPolymorphic publishing   john barnes - what to build now
Polymorphic publishing john barnes - what to build now
 
Big brand strategies for mobile app marketing
Big brand strategies for mobile app marketingBig brand strategies for mobile app marketing
Big brand strategies for mobile app marketing
 
10 big-brand-strategies
10 big-brand-strategies10 big-brand-strategies
10 big-brand-strategies
 
Digital Experience
Digital ExperienceDigital Experience
Digital Experience
 
How CMOs Can Build a Mobile App Strategy
How CMOs Can Build a Mobile App StrategyHow CMOs Can Build a Mobile App Strategy
How CMOs Can Build a Mobile App Strategy
 
MLA Sessions Presentation
MLA Sessions PresentationMLA Sessions Presentation
MLA Sessions Presentation
 
Top 10 Mobile Trends 2015
Top 10 Mobile Trends 2015Top 10 Mobile Trends 2015
Top 10 Mobile Trends 2015
 
Mobile Ecosystem in 2015 by AscITconsultancyservices
Mobile Ecosystem in 2015 by AscITconsultancyservicesMobile Ecosystem in 2015 by AscITconsultancyservices
Mobile Ecosystem in 2015 by AscITconsultancyservices
 
Unleashing Mobile Potentials - Future of Mobile
Unleashing Mobile Potentials - Future of MobileUnleashing Mobile Potentials - Future of Mobile
Unleashing Mobile Potentials - Future of Mobile
 
Mobile Marketing for Lead Generation and More
Mobile Marketing for Lead Generation and MoreMobile Marketing for Lead Generation and More
Mobile Marketing for Lead Generation and More
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Pizza Pies for Mobile Eyes - Thursday September 26
Pizza Pies for Mobile Eyes - Thursday September 26Pizza Pies for Mobile Eyes - Thursday September 26
Pizza Pies for Mobile Eyes - Thursday September 26
 
WebMobi Mobile Solutions for eCommerce
WebMobi Mobile Solutions for eCommerce WebMobi Mobile Solutions for eCommerce
WebMobi Mobile Solutions for eCommerce
 
Making money on mobile: acquisition, retention, monetization
Making money on mobile: acquisition, retention, monetizationMaking money on mobile: acquisition, retention, monetization
Making money on mobile: acquisition, retention, monetization
 
Mobile Marketing Sales Presentation - talon
Mobile Marketing Sales Presentation - talonMobile Marketing Sales Presentation - talon
Mobile Marketing Sales Presentation - talon
 
Why Every Business Should Invest In A Mobile App Development
Why Every Business Should Invest In A Mobile App DevelopmentWhy Every Business Should Invest In A Mobile App Development
Why Every Business Should Invest In A Mobile App Development
 
Leveraging B2B mobile apps
Leveraging B2B mobile appsLeveraging B2B mobile apps
Leveraging B2B mobile apps
 

Mehr von Performics

Q4 Digital Satisfaction Index Infographic
Q4 Digital Satisfaction Index InfographicQ4 Digital Satisfaction Index Infographic
Q4 Digital Satisfaction Index InfographicPerformics
 
Performics ces recap_deck
Performics ces recap_deckPerformics ces recap_deck
Performics ces recap_deckPerformics
 
Performics Presidential Election Candidates Infographic
Performics Presidential Election Candidates InfographicPerformics Presidential Election Candidates Infographic
Performics Presidential Election Candidates InfographicPerformics
 
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...Performics
 
Performics UK Leverages Twitter to Drive Engagement and Awareness for Buxton ...
Performics UK Leverages Twitter to Drive Engagement and Awareness for Buxton ...Performics UK Leverages Twitter to Drive Engagement and Awareness for Buxton ...
Performics UK Leverages Twitter to Drive Engagement and Awareness for Buxton ...Performics
 
Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...
Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...
Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...Performics
 
March Madness Interest on Search and Social
March Madness Interest on Search and SocialMarch Madness Interest on Search and Social
March Madness Interest on Search and SocialPerformics
 
Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...
Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...
Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...Performics
 
Is Love More Interesting Than Our Presidents?
Is Love More Interesting Than Our Presidents? Is Love More Interesting Than Our Presidents?
Is Love More Interesting Than Our Presidents? Performics
 
Five Trends for Marketers
Five Trends for Marketers Five Trends for Marketers
Five Trends for Marketers Performics
 
Performics at CES: Day 2
Performics at CES: Day 2 Performics at CES: Day 2
Performics at CES: Day 2 Performics
 
Participation Activated: The Process of Turning Engagement into Performance
Participation Activated: The Process of Turning Engagement into PerformanceParticipation Activated: The Process of Turning Engagement into Performance
Participation Activated: The Process of Turning Engagement into PerformancePerformics
 
Performics UK Leverages Facebook Link Ads to Drive Efficient Sales for Aviva
Performics UK Leverages Facebook Link Ads to Drive Efficient Sales for Aviva Performics UK Leverages Facebook Link Ads to Drive Efficient Sales for Aviva
Performics UK Leverages Facebook Link Ads to Drive Efficient Sales for Aviva Performics
 
Yahoo! Native Ads Strategy Drives Large Gain for Financial Client
Yahoo! Native Ads Strategy Drives Large Gain for Financial Client Yahoo! Native Ads Strategy Drives Large Gain for Financial Client
Yahoo! Native Ads Strategy Drives Large Gain for Financial Client Performics
 
America Reacts to Ebola Using Search and Social
America Reacts to Ebola Using Search and SocialAmerica Reacts to Ebola Using Search and Social
America Reacts to Ebola Using Search and SocialPerformics
 
October Social Snapshot: Home Care
October Social Snapshot: Home CareOctober Social Snapshot: Home Care
October Social Snapshot: Home CarePerformics
 
16 Digital Trends for Multi-Market Campaigns
16 Digital Trends for Multi-Market Campaigns16 Digital Trends for Multi-Market Campaigns
16 Digital Trends for Multi-Market CampaignsPerformics
 
Twitter Campaign Success for @AskUnum
Twitter Campaign Success for @AskUnumTwitter Campaign Success for @AskUnum
Twitter Campaign Success for @AskUnumPerformics
 
Social Snapshot Healthcare
Social Snapshot HealthcareSocial Snapshot Healthcare
Social Snapshot HealthcarePerformics
 
Finance Social Snapshot
Finance Social Snapshot Finance Social Snapshot
Finance Social Snapshot Performics
 

Mehr von Performics (20)

Q4 Digital Satisfaction Index Infographic
Q4 Digital Satisfaction Index InfographicQ4 Digital Satisfaction Index Infographic
Q4 Digital Satisfaction Index Infographic
 
Performics ces recap_deck
Performics ces recap_deckPerformics ces recap_deck
Performics ces recap_deck
 
Performics Presidential Election Candidates Infographic
Performics Presidential Election Candidates InfographicPerformics Presidential Election Candidates Infographic
Performics Presidential Election Candidates Infographic
 
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...
 
Performics UK Leverages Twitter to Drive Engagement and Awareness for Buxton ...
Performics UK Leverages Twitter to Drive Engagement and Awareness for Buxton ...Performics UK Leverages Twitter to Drive Engagement and Awareness for Buxton ...
Performics UK Leverages Twitter to Drive Engagement and Awareness for Buxton ...
 
Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...
Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...
Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...
 
March Madness Interest on Search and Social
March Madness Interest on Search and SocialMarch Madness Interest on Search and Social
March Madness Interest on Search and Social
 
Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...
Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...
Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...
 
Is Love More Interesting Than Our Presidents?
Is Love More Interesting Than Our Presidents? Is Love More Interesting Than Our Presidents?
Is Love More Interesting Than Our Presidents?
 
Five Trends for Marketers
Five Trends for Marketers Five Trends for Marketers
Five Trends for Marketers
 
Performics at CES: Day 2
Performics at CES: Day 2 Performics at CES: Day 2
Performics at CES: Day 2
 
Participation Activated: The Process of Turning Engagement into Performance
Participation Activated: The Process of Turning Engagement into PerformanceParticipation Activated: The Process of Turning Engagement into Performance
Participation Activated: The Process of Turning Engagement into Performance
 
Performics UK Leverages Facebook Link Ads to Drive Efficient Sales for Aviva
Performics UK Leverages Facebook Link Ads to Drive Efficient Sales for Aviva Performics UK Leverages Facebook Link Ads to Drive Efficient Sales for Aviva
Performics UK Leverages Facebook Link Ads to Drive Efficient Sales for Aviva
 
Yahoo! Native Ads Strategy Drives Large Gain for Financial Client
Yahoo! Native Ads Strategy Drives Large Gain for Financial Client Yahoo! Native Ads Strategy Drives Large Gain for Financial Client
Yahoo! Native Ads Strategy Drives Large Gain for Financial Client
 
America Reacts to Ebola Using Search and Social
America Reacts to Ebola Using Search and SocialAmerica Reacts to Ebola Using Search and Social
America Reacts to Ebola Using Search and Social
 
October Social Snapshot: Home Care
October Social Snapshot: Home CareOctober Social Snapshot: Home Care
October Social Snapshot: Home Care
 
16 Digital Trends for Multi-Market Campaigns
16 Digital Trends for Multi-Market Campaigns16 Digital Trends for Multi-Market Campaigns
16 Digital Trends for Multi-Market Campaigns
 
Twitter Campaign Success for @AskUnum
Twitter Campaign Success for @AskUnumTwitter Campaign Success for @AskUnum
Twitter Campaign Success for @AskUnum
 
Social Snapshot Healthcare
Social Snapshot HealthcareSocial Snapshot Healthcare
Social Snapshot Healthcare
 
Finance Social Snapshot
Finance Social Snapshot Finance Social Snapshot
Finance Social Snapshot
 

Kürzlich hochgeladen

Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...shrutimishraqt
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessElizabeth Moore
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingDaniel
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroductioninfoshraddha747
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakEsteller
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Marketing BRANDING
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfFinance Advertising Network
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaEsteller
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)Blessings Ngalande
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 

Kürzlich hochgeladen (20)

Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for Success
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroduction
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa Hydrapak
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdf
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 

Performics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile

  • 1. MOVE ON UPDRIVING ROI THROUGH SMARTER USE OF MOBILE
  • 2.
  • 3. Contents INTRODUCTION PLAN FOR MOBILITY NOT MOBILE OPTIMISE YOUR ASSETS FOR THE MOBILE EXPERIENCE MOBILE EXPERIENCE OPTIMISATION ENSURE YOU HAVE THE RIGHT TRACKING IN PLACE TO OPTIMISE THE EXPERIENCE INTEGRATION WITH REAL WORLD ACTIVITY CONCLUSION
  • 4.
  • 5. In 2009 analysts were predicting one billion smartphone users globally by the year 2020. Thoseforecasts,andmanythatfollowed,wildly underestimated the pace at which the world would adopt smartphones. In fact, we passed the one billion mark in 2012, and at some point in 2015 we will pass two billion global smartphone users (Source: ZenithOptimedia). As adoption grows, so too does usage and traffic driven by more apps, faster network speeds and better user experience. Gartner estimates that we will see 59% year-on-year growth in data traffic worldwide during 2015 and a 53% increase in data traffic next year. As we accelerate into the post-PC era, we are also seeing the rise of the mobile-only user. These are the increasing numbers of people who only access the internet via mobile. Facebook for example - which launched as a desktop website - now has a third of its audience accessing it only on mobile. This mobile-only audience trend has both geographic and demographic drivers. Geographic: driven by prohibitive costs for fixed line internet access in certain markets; demographic: driven by younger audiences coming online for the first time via mobile devices. And, of course, as traffic and time shifts to mobile devices, advertising dollars follow suit. In fact, mobile will be the main driver of advertising spend growth globally, forecast to account for over half (51%) of all new spend between 2014 and 2017, growing at an average of 38% each year (Source: ZenithOptimedia). This rapid channel growth is disrupting business models even more than the PC revolution due to its increased distribution, faster product upgrade cycle and personalisation capabilities. As well as changing business models, mobile is radically changing how brands should approach end-to-end communication with prospects and customers. ZenithOptimedia, and its performance marketingnetworkPerformics,haveidentified four key areas of focus that will help brands to better leverage the opportunities in mobile in 2015. The first is how you plan for mobile; second is how you optimise the experience for mobile; third is how you measure the effectiveness and fourth is how to use mobile to enhance offline experiences. Introduction 0 20000 40000 60000 80000 100000 120000 20172016201520142013201220112010200920082007 Globaldigitaladexpenditure bydevice(US$Million) +24.6% +165% - - +9.4% +25.7% +19.0% +71.7% +9.1% +234.4% +12.7% +119.7% +10.5% +85.1% +7.4% +74.9% +7.5% +51.8% +4.7% +41.5% +7.8% +23.4% MobileDesktop Global internet ad expenditure growth by deviceX% Global digital adspend - desktop vs mobile
  • 6. Our perspective is that mobility is more important than mobile when planning communications. We consider a ‘mobile’ approach limiting because it is device- centric, not user-centric. While mobile thinking focuses on the device, the mobility approach takes into account context which may change by time, location, environment or behaviour. We believe that this approach leads to more integrated and personalised experiences which ultimately drive better return on investment. One of the key requirements of a mobility approach is that brands think about how to market to consumers in-the-moment, by creating experiences that cater to people’s specific needs at specific times and locations. Savvy brands are striving to deliver hyper-relevant and personalised mobile experiences by leveraging data to (1) understand and (2) cater to people with pressing needs while on the go. And the result of this is improved results. For brands to deliver in-the-moment communications, the key is contextually relevant, time-sensitive, personal communications with clear value, eg a location-based offer communicated to a person’s phone, exactly when a person needs it. For a mobility approach, brands must have a deep data-driven knowledge of their customers or prospects, understanding how and why they use mobile devices. This data insight may come in many forms, including panel-based measurement systems such as comScore, app tracking from the likes of Flurry or even search data from Google. Search data, specifically, can be a very good source of insight into customers’ mobile intent and consequently can be used to determine their needs. Once needs are determined, brands can then satisfy the mobile need with a mobile experience or ad, whichever is more appropriate. To illustrate, if a consumer searches for your brand on a smartphone during store hours, you could provide a paid search ad that includes directions to the store or a click-to-call action. On the other hand, if the consumer searches for your brand when your store is closed, you could promote your ecommerce experience. Beyond search, intent can also be determined from contextual data points such as time, device, geo, demographics, interests, behaviour and prior brand interaction To illustrate, for a Performics client, our research found that about 50% of paid search clicks in the client’s “immediate need” category were coming from mobile devices. So we tailored ad copy to the searchers’ immediate needs. The ads were focused on driving phone calls (via paid search click-to-call) so that searchers could get immediate service in times of crisis. Through this strategy, the client was able to create hyper-relevant mobile experiences, improve usability and utility, thus creating a better value exchange with both its new and existing customers. Plan for mobility not mobile
  • 7. Personalisation via first- and third-party data is also key to creating relevant and compelling mobile experiences. To illustrate, Costa, a UK-based coffee company, tasked Performics with the unique challenge of launching a mobile social campaign that served highly personalised ad experiences at scale to both Costa Coffee Club members and coffee lovers alike. Using Costa’s own Coffee Club database, Performics was able to identify the coffee of choice for many consumers. We segmented that database into two groups based on in- store sales: “Taste” centric consumers and “Trial” centric consumers. We then used this data in tandem with Facebook Custom Audiences and Twitter Tailored Audiences to create an intelligent, personal hyper- targeted communications strategy. Tactics included: • Mobile-app-install campaign: Performics targeted current loyalty card customers by encouraging them to download a new mobile app. This would grow product advocates by reducing the barrier to enter the Coffee Club. • Paid social campaign on Facebook and Twitter: To fully support the launch of the new coffee roast, Performics created pre-launch messaging targeting Coffee Club audience members who had already received email messaging regarding the new roast. We drove these customers to the flavour’s microsite. Hyper-personal messages powered by CRM integration drove over 13,000 app downloads from Facebook alone. Engagement rates from all matched segments of the Coffee Club were impressively strong, reaching more than double Costa’s benchmark average. So, the mobility approach is key to unlocking the true potential of mobile branded communications.Itrequiressmartuseoffirst- and third-party data to unlock the insights that will drive the strategy and a consideration for the user not just the device.
  • 8. The mobile user is often on-the-go and time-poor. This means that they have very little patience for poor design experiences. While a desktop visitor to your site might wait five seconds for a page to load, the same visitor entering via a mobile device will wait less than half that time. This means it is critical for brands to optimise their assets for mobile experience. An optimal on-site mobile user experience will vary based on consumer needs, business objectives, device interface, product nature and desired function and value exchange. However, all brands should keep some on-site considerations in mind, particularly around responsive design, information architecture, content strategy and conversion optimisation. Design It’s important to note that every business has different goals and strategies when it comes to mobile. We always recommend testing and making data-driven decisions around whether to employ responsive design vs. mobile-specific landing pages. But, responsive design is often best for user experience. Responsive design is an approach to web creation that uses flexible layouts, images and cascading style sheet media queries built on one-code base. It detects users’ screen sizes and device orientations and changes the layout accordingly using the same content and the same URL. Responsive design advantages, in terms of user experience, include: • Adapts screen resolution for all devices • Long-term flexibility • Meets the needs of a wider audience • Better for SEO on native site; keeps SEO site equity • Allows future agility. Responsive design is best incorporated within a website redesign or new site creation. Disadvantages of responsive design include extensive development time for existing pages or sites, high IT costs and heavy load times if not properly designed. Optimise your assets for the mobile experience
  • 9. Content Create easy-to-read pages on smartphones with content that only scrolls up and down, not side-to-side. Also keep in mind that most mobile devices don’t properly support Flash. In July 2014, Google started issuing warnings to users who click on search results that direct to Flash content if its algorithm had detected that Flash wasn’t supported on the device. This means that, in essence, you will lose search clicks if your site is in Flash (as Google is warning the user not to go to your page). Advertisers should move high- impact website content to HTML5. Also be sure to utilise viewports for usability. A viewport is a tag which communicates to the mobile browser the width and initial scale of a landing page. A meta viewport is needed for website pages that are accessed by multiple devices as it relays initial content zoom to the browser. Without a viewport, website content is often illegible when accessed from a mobile device. Additionally, avoid small fonts, and don’t use multiple font types and sizes (which can appear messy on mobile devices). Link Button Accessibility When website content is accessed through a mobile browser, links and buttons become “tap targets” on a page. Tap targets can become tiny or cluttered, making page content (such as a search bar or navigation link) difficult for mobile users to engage with. Set the most-clicked tap targets at 48 CSS pixels. For best user experience, tap targets shouldn’t have to be zoomed-in on to activate. Site Navigation All pages except the search form should include a simple search box, with a link to advanced search options, to help users navigate your site. Global navigation should include links to the homepage, browsable lists, the search page and help. Product pages should include sorting options (eg new, lowest price, etc.). And your global footer should include links to the homepage, general company info and user assistance. Conversion Start from the thank-you page and work backwards, identifying exit points and user hurdles and optimising the conversion path from all traffic sources. Fine-tune sign- up, registration, and checkout processes by streamlining forms and removing unnecessary exit points that impact your ROI. Reducing the number of steps to check-out is critical on mobile; think speed- to-conversion. Test, learn and repeat. Track metrics around user experience (eg bounce rates, time-on-site, site speed) and conversion (sales, sign-ups, leads, store locator interactions, coupon downloads, etc.) to inform optimisation.
  • 10. Mobility Experience Optimisation (MEO) is a proprietary Performics process that quantifies your brand’s missed revenue opportunities, assesses your brand’s mobility health, and presents a prioritised action plan to maximise revenue and ensure participant satisfaction. Do your brand’s mobility offerings provide a seamless experience? Where do the participants’ paths to purchase break down? After obtaining a deep understanding of your participants’ needs and behaviours, our analysts score your brand’s mobility programme for over 100 checkpoints across our mobility pillars with the consumers’ needsinmind.TheMEOScorecardquantifies missed revenue and areas of improvement across your mobile ecosystem. Mobile Experience Optimisation PARTICIPANT BEHAVIOURS VISIBIL ITY INTE GRATION EXPERIENCE
  • 11. Planning for mobility and asset optimisation will give brands a good basis for successful mobile interaction, but to effectively optimise thetotalmobileexperienceovertime,brands need a clear mobile measurement approach to ensure optimisation decisions are made using the correct data. The reason we have to rethink measurement for the mobile space is that traditional measurement techniques for desktop relied on cookies which are less commonplace in mobile. There are three key reasons why cookies struggle in the mobile/ cross-platform environment. The first is that people spend the vast majority of their time in apps which don’t support cookies. The second is that even browser behaviour doesn’t guarantee cookie tracking will work as certain browsers switch ad cookie tracking off by default. And the third is that cookies don’t take into account multiple device usage for an individual. Mobile tracking solutions tend to fall into two categories: deterministic and probabilistic. Deterministic mobile measurement relies on user ID to identify the person no matter what device and is generally the preserve of the walled gardens (eg Google, Microsoft, Apple), where users are only tracked when (1) they’ve agreed to be tracked via the ecosystem’s terms of service and (2) they’re signed in. To use Google, users must now agree to be tracked across all Google properties (search, YouTube, Google+ on laptops, phones and tablets) when signed-in. The growth of the ‘walled garden’ ecosystem is driving new opportunities to track signed-in users across properties, devices, browsers and locations. For instance, Google has released Estimated Total Conversions, which provides a cross-device view of all conversions driven via Google paid search (including those that take multiple devices to complete). Conversions are estimated using aggregate data from people who have logged in to Google. This is one of the many efforts to reduce the amount of lost attribution (across devices) caused by cookie-based tracking systems. Estimated Total Conversions aids in collecting and analysing all cross-device consumer data - in real-time - uncovering assist values. For instance, many people use mobile devices for research, but buy later on desktop (eg a morning commuter may click on an ad on their smartphone, but ultimately purchase later in the day on their work computer). Estimated Total Conversions uncovers this behaviour, helping you better visualise the true impact of mobile search across multiple devices, informing budget optimisation. For one Performics client, we used Estimated Total Conversions to find that smartphones were assisting 25% of desktop sales. Alongside deterministic measurement is the probabilistic approach. Companies such as Iris Mobile are linking together the fragmented mobile user experience - across apps, email, messaging and browsers - by identifying users and connecting phone numbers, email, device ID and mobile cookies. These forms of tracking can traverse ecosystems but tend to be less accurate than deterministic solutions and are still in relative infancy. Ensure you have the right tracking in place to optimise the experience
  • 12. For many brands the impact of their mobile communication is not felt on mobile devices but in the real world, driving physical traffic, interaction, leads and sales. Increasingly then brands will need to think about how mobile activity is integrated with other real world points of connection. At a most basic level, brands can use paid media on mobile to drive shoppers to the store. Partners such as comScore can then match transaction data from a brand’s in-store credit card purchasers to identify the offline lift from search, social or display advertising. Performics used this strategy for a multi-channel retailer client to demonstrate that paid search influenced $12 in offline sales for every $1 spent by buyers online. As a result of this research, the retailer invested 176% more year- over-year in paid search during the holiday period, which helped generate a 98% year- over-year increase in offline sales. Once in store, mobile can be used to drive dwell time and sales. Retailers are now deploying beacons such as those on offer from Estimote to provide customers with product information and deals - to their mobile devices - while they’re in stores. Not only does this approach add value to the store experience it is also likely to reduce ‘showrooming’ – the practice of going in a store to review a product then going online to purchase it, often from a different retailer. Finally, mobile can be used to link digital content to a physical product: released once initiated by the user. As people become more accustomed to using a mobile phone to activate physical products like this it will create a new layer of opportunity for product manufacturers to add value. Product assembly guides, tailored product related content and product maintenance information are all value adds being explored by manufacturers. Integration with real world activity
  • 13. The relationship we have with our mobile devices has become deeply personal and ubiquitous at the same time. We use the mobile device for a multitude of purposes including entertainment, communication, creativity and utility. And we expect that whatever we are doing, whatever device we are on, the mobile interaction will be frictionless and seamlessly connected. Mobile data will be everywhere, sometimes fragmented but always personal and revealing. In this undeniably mobile world, it is a marketing imperative to get the mobile experience right. From how we plan, to how we develop assets, to how we measure and finally how we integrate with the real world. These are the mobile ingredients for success. Conclusion
  • 14.
  • 15. ZenithOptimedia is a leading global media services network with over 7,400 people working in 262 offices across 74 countries. We are part of Publicis Groupe, the world’s third largest communications group, and the world’s second largest media counsel and buying group. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points – the Live ROI planning process. The ZenithOptimedia Group of companies equips our clients with a full range of integrated skills across communications planning, value optimisation, performance media and content creation. Our key clients include Armani Group, Aviva, Bacardi Martini, Clarins, Kering, Lactalis, L’Oréal, LVMH, Nestlé, Oracle, Reckitt Benckiser, Richemont Groupe, SCA, Sanofi, Toyota and 20th Century Fox. www.zenithoptimedia.com Performics is a global performance marketing agency for the world’s most respected brands. The agency activates data to motivate participation, drive performance and optimise for action across paid, earned and owned digital channels. Founded in 1998 and headquartered in Chicago, the Performics network is active across 34 countries. Performics is a ZenithOptimedia company and the performance marketing specialist within Publicis Groupe. Our key clients include Aviva, Bacardi Martini, HM, HP, Kohl’s, L’Oréal, MoneyGram, Nestlé, Oracle, RBS, Reckitt Benckiser, SCA, Staples and Toyota. www.performics.com