Hispanic Online Trends, in an Infographic from Performics.

1. EL VOZ
U.S. Hispanic Online
2000
In a decade’s time
45 NEW HISPANIc
Ad AgENcIES LAuNcHEd
1,250 NEW SPANISH-LANguAgE ANd HISPANIc-TARgETEd
TELEVISION NETWORkS ON AIR
38 NEW SPANISH-LANguAgE NEWSPAPERS
PuT INTO cIRcuLATION
October 2011
Participation Trends 2010
13.5 M
8.
1 M
31
When marketers employ social media
to engage with Hispanics, they turn to %
84% FACEBOOK Hispanics on
Facebook
HISPANICS ON
OR
62% TWITTER
31
TWITTER
2.5 MiLLion
42% YOUTUBE
% prefer Spanish and would
follow a Twitter profile
OR
providing Spanish-
40% BLOGS 4.2 MILLION Social Media Spanish blog
language content.
TeleNoticias-LatinoWire Hispanic Social Media Survey ‘11 prefer Spanish and Social Media Spanish blog
impressive Linkedin
would be a fan of a
page that provides
MEDIA E-BOOK READERSHIP DOUBLED
PARTICIPATION
6 12
growth among Latinos Spanish content. % %
1.4 3.1
TO
M M 5.9 MILLION
June 2010 June 2011
favor English and are
more likely to fan a
page that provides
75
bilingual
% NOVEMBER 2010 – MAY 2011
Hispanics are
very likely to
own an e-book
Ogilvy 360 blog
10% NOW USE LINKEDIN English content.
projected hispanic
14 11
comScore Social Media Spanish blog
% % Buying Power
$1.3
Hispanics use their phones for almost every part of the movie-discovery process
72 55
TRILLION
% % English Spanish BY 2015
25%
only only
cu m u L ative
increase oF
USE THEIR MOBILE DISCUSS THEIR OPINIONS AdAge Hispanic Fact Pact 2011 Iconoculture
DEVICES FOR OVERALL ON SOCIAL NETWORKS
MOVIE PLANNING AFTER VIEWING A MOVIE
Social Media Spanish blog
performics.com • blog.performics.com • @performics