1. Industry updates on key mobile trends
WEEK ENDING 7/06/2012
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2. TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 7/06/2012
Mobile Trends
 Mobile Marketer released their top 10 ranked mobile commerce applications of Q2. The apps were judged on creative, form of
engagement and execution. Retailers within the top 10 include:
– Amazon’s augmented reality (AR) bard code scanning app Flow Powered by Amazon allows users to scan bar codes from items on store shelves or
point the device’s camera at a product and get an AR overlay showing product information.
– Earlier this year, Bloomingdale’s rolled out an app to let users locate the nearest store to learn more about in-store events and special offers.
– The Wedding & Gift registry iPhone app at Crate & Barrel lets users create and edit their registry and scan bar codes in-store to add items.
 A new study from Prosper Mobile Insights finds that 25% of mobile users shop online via a smartphone or tablet. Approximately
25.4% of consumers engage in online shopping only via mobile, 29.6% are mobile-only online bankers, 14.8% use Twitter only in
mobile and 6.9% engage with Pinterest only in mobile. Overall, 69.3% of mobile users conduct at least one Web-based activity
solely with a smartphone or tablet.
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3. TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 7/06/2012
Mobile Trends (cont.)
 In Juniper Research’s “Mobile Advertising: Messaging, In-App and Mobile Internet Strategies 2012 – 2017,” the company
reports that in-app ad spend will reach $7B by 2015 and $10.4B by 2017, meaning there will be a compound average growth
rate of 34% from 2012 to 2017.
– This growth will particularly be fuelled in North America and Western Europe, which will generate 85% of revenue. The far East and China will also
be prominent areas for app ad spend. Even though the area will continue to generate a significant amount of ad impressions, the average CPM is
lower.
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