1. SOCIAL
SNAPSHOT: finance
American express*
CAPITAL ONE
BANK OF AMERICA
CITIBANK*
DISCOVER
CHASE*
facebook
6,552,184
2,976,806
1,891,959
1,768,706
1,591,345
1,426,857
HIGHEST ACTIVATION RATE
Post by Citibank US showing a quick x for melting ice cream
using hashtag #WellPlayed
ACTIVATION RATE: 5%
American Express
bank of america**
citibank
capital one
discover
chase
741,706
329,702
136,802
98,551
67,166
57,948
# Subscribers
P A R T I C I P A N T E N G A G E M E N T
bank of america chase bank of america
CONNECT WITH US performics.com facebook.com/performics twitter.com/performics
twitter
most retweets
Tweet by Capital One advertising travel options using Venture's #YesMiles
RETWEETS: 2,672
YYOOUUTTUUBBEE
Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance
of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages
Socialtools to extract insights and create benchmarks to build client presence in the social
space and drive successful brand experiences for participants focused on performance.
Average
views/video
Average number of
views per video
posted by brand
TALKING
ABOUT
Number of unique users sharing
stories about the brand page
over the last 7 days (e.g. liking,
sharing, checking in, etc.)
Activation
Rate/Post
[(likes+comments+shares) /
(fans x CM posts)] x 100
M E T H O D O L O G Y
# Fans
# Followers
AMERICAN EXPRESS
BANK OF AMERICA
CITIBANK
CAPITAL ONE
CHASE
DISCOVER
40,253
11,638
5,680
3,988
2,891
2,546
most viewed
Video by American Express advertising Change- a lm about
Americans without access to certian nancial options, and
giving them hope
views: 816,048
*Aggregation of institution/card specic pages
**BofA_Community Twitter handle
S E P T E M B E R 2 0 1 4
*July data
Talking
About
Retweets,
Mentions and
Hashtags
Avg. Views
Per Video
Finance Average
Leading Brand
9,829 6,006 38,983
42,279 25,719 118,358