The digital revolution is transforming healthcare, making it critical for organizations to engage with patients and members through a cohesive, multi-channel, and personalized experience. With video, audio, mobile and social content, healthcare organizations have many tools available to them for engaging with consumers outside of the traditional medical setting.
A recent study found that more than 80% of Internet users went online for health-related information in 2014. As patients and members increasingly take control of their own healthcare information, the ability to deliver a consistent brand experience and quickly connect people with healthcare insights has never been more important.
In this webinar, healthcare and digital experience experts from Perficient and Sitecore discussed how to:
-Use digital resources to better understand members, create fulfilling customer experiences and develop long-term relationships
-Personalize the healthcare experience to deliver relevant, timely content that builds awareness and increases loyalty
-Address the challenges of “healthcare everywhere” and meet the demands of digital delivery
-Ensure your digital strategy shows patients you are relevant, useful, educational, trusted, and accessible