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NOVEMBER 10 2016
FOUR BEST PRACTICES
WHEN CHOOSING A
COMMERCE PLATFORM
2
$500+Million in revenue*
1997Founded
PRFT Listed on NASDAQ
90% Repeat Business Rate
Employees
2800+
N. America locations...
With unparalleled information technology, management consulting, and creative capabilities, Perficient and its Perficient ...
PERFICIENT SOLUTIONS
INDUSTRY SOLUTIONS
Grow market share, ensure regulatory
compliance, and stand out as an innovator.
DI...
FEATURED SPEAKER
John Ambrose
Sr. eCommerce Consultant
Perficient Digital
CHOOSING A COMMERCE PLATFORM
COMMERCE
TECH TRENDS
• Consolidation in the commerce platform space
• SaaS models becoming mo...
WHY DO COMPANIES
RE-PLATFORM?
• Competitive pressures
• Improve ease of doing business
• Lowering the cost to serve custom...
POLL QUESTION:
What is the biggest driver for you to consider re-platforming?
(choose all that apply)
· Competitive pressu...
9
HOW DO YOU CHOOSE?
4 BEST PRACTICES
1. Develop a business case
2. Define platform capabilities
3. Identify integrations ...
BEST PRACTICES
CHOOSING A COMMERCE PLATFORM
• Baseline establishment
• Goals and objectives
• Customer profile and experie...
BUSINESS CASE CAPABILITES INTEGRATIONS SCALABILITY
COMMERCE PLATFORM SELECTION - CONSIDERATIONS
12
CHOOSING A COMMERCE PLATFORM
WHAT IS A
BUSINESS CASE?
“A justification for a proposed project or
undertaking on the bas...
CHOOSING A COMMERCE PLATFORM
BUSINESS CASE -
KEY AREAS FOR
INCLUSION
1. Establish baseline KPIs – current state
2. Goals a...
BUSINESS CASE CAPABILITES INTEGRATIONS SCALABILITY
COMMERCE PLATFORM SELECTION - CONSIDERATIONS
CHOOSING A COMMERCE PLATFORM
THE NEXT GENERATION
OF COMMERCE
• Capabilities that are driving success
• Rich content
• Up-s...
CHOOSING A COMMERCE PLATFORM
CAPABILITY ALIGNMENT
AREAS TO CONSIDER
1. Products
2. Content
3. Customers
4. Marketing/merch...
BUSINESS CASE CAPABILITES INTEGRATIONS SCALABILITY
COMMERCE PLATFORM SELECTION - CONSIDERATIONS
SOCIAL ANALYTICS
MARKETING
CRM
PAYMENTS
CMS
ERP
PIM3 Forrester Research
19
CHOOSING A COMMERCE PLATFORM
INTEGRATION
ECOSYSTEM
• Expensive aspect of a commerce
implementation
• Drives significant...
BUSINESS CASE CAPABILITES INTEGRATIONS SCALABILITY
COMMERCE PLATFORM SELECTION - CONSIDERATIONS
CHOOSING A COMMERCE PLATFORM
SCALABILITY
• What is the best hosting option for the platform and supporting platform
integr...
CHOOSING A COMMERCE PLATFORM
HOSTING MODELS
1. Cloud
2. On-premise
3. Hybrid
4. SaaS – providing the infrastructure
4 “Und...
HOSTING MODELS
Massive scalability and preconfigured or customizable
environments that reduce hardware and management
burd...
POLL QUESTION:
What hosting option would you consider for your re-
platforming initiative? (select one)
· On-Premise
· Clo...
CHOOSING A COMMERCE PLATFORM
KEYS TO
PLATFORM SELECTION
• A business case that aligns with your organization’s strategy an...
POLL QUESTION:
What is your timeframe for re-platforming or upgrading your
commerce platform? (select one)
- Less than 3 m...
Q+A
SOCIAL MEDIA
FOLLOW US ONLINE
• Perficient.com/Insights/Blogs
• Facebook.com/Perficient
• Twitter.com/PRFTDigEx
• blogs.pe...
THANKYOU!
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Four Best Practices When Choosing a Commerce Platform

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54% of eCommerce executives say re-platforming is a top priority in the next year*

An exceptional eCommerce experience differentiates a brand in the minds of consumers. However, creating and implementing a top-notch experience requires critical planning, strategy, time, and of course, the right platform to support it.

Moving to a next-generation platform is the perfect opportunity to review the overall state of your commerce business. In our webinar, we demonstrated that re-platforming doesn’t have to be a daunting task as we outlined four key best practices when making your decision:

• Establishing the business case
• Defining platform capabilities to achieve your goals
• Integrating with your other platforms and third-party services
• Determining platform scalability and choosing the right hosting environment

*Forrester Research

Veröffentlicht in: Technologie
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Four Best Practices When Choosing a Commerce Platform

  1. 1. NOVEMBER 10 2016 FOUR BEST PRACTICES WHEN CHOOSING A COMMERCE PLATFORM
  2. 2. 2 $500+Million in revenue* 1997Founded PRFT Listed on NASDAQ 90% Repeat Business Rate Employees 2800+ N. America locations 23 Global US, EU, China + India *2016 year projection
  3. 3. With unparalleled information technology, management consulting, and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution, and value with outstanding digital experience, business optimization, and industry solutions. Major market locations: Allentown, Atlanta, Ann Arbor, Boston, Charlotte, Chattanooga, Chicago, Cincinnati, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Lafayette, Milwaukee, Minneapolis, New York City, Northern California, Oxford (UK), Southern California, St. Louis, Toronto. With dedicated Perficient Digital agency expertise in Ann Arbor, Atlanta, Irvine, Milwaukee, and St. Louis. ABOUT PERFICIENT LEADING DIGITAL TRANSFORMATION
  4. 4. PERFICIENT SOLUTIONS INDUSTRY SOLUTIONS Grow market share, ensure regulatory compliance, and stand out as an innovator. DIGITAL EXPERIENCE Cultivate and captivate your customers. BUSINESS OPTIMIZATION Reduce costs, drive efficiency and productivity, and grow revenue.
  5. 5. FEATURED SPEAKER John Ambrose Sr. eCommerce Consultant Perficient Digital
  6. 6. CHOOSING A COMMERCE PLATFORM COMMERCE TECH TRENDS • Consolidation in the commerce platform space • SaaS models becoming more pervasive • Best-of-breed vs. all-in-one solution • Traditional online shopping transforming down to the IoT level • Purchase anything, anywhere, anytime – omnichannel • Personalization at all levels of the shopping experience • Good news/Bad news – Many platform options to consider 1 “Worldwide Retail Ecommerce: The eMarketer Forecast for 2015,” eMarketer 2 “B2B eCommerce Forecast, 2015 to 2020,” Forrester Research
  7. 7. WHY DO COMPANIES RE-PLATFORM? • Competitive pressures • Improve ease of doing business • Lowering the cost to serve customers • Globalization and expansion • Business change/growth driving the need for more capabilities • Improved performance and scalability CHOOSING A COMMERCE PLATFORM
  8. 8. POLL QUESTION: What is the biggest driver for you to consider re-platforming? (choose all that apply) · Competitive pressures · Improve ease of doing business · Lower cost to serve customers · Globalization &/or Expansion · Change/growth increases needs · Improve performance & scalability
  9. 9. 9 HOW DO YOU CHOOSE? 4 BEST PRACTICES 1. Develop a business case 2. Define platform capabilities 3. Identify integrations with other supporting platforms 4. Determine scalability the right hosting environment CHOOSING A COMMERCE PLATFORM
  10. 10. BEST PRACTICES CHOOSING A COMMERCE PLATFORM • Baseline establishment • Goals and objectives • Customer profile and experience (use cases) • What will success look like? KPIs specific to your business • Investment and payback - (TCO & ROI) Identify capabilities that drive any commerce implementation: products, content, customers, marketing, sales, and reporting Ecosystem of supporting platforms that drive operational excellence Hosting models that support growth and performance BUSINESS CASE CAPABILITES INTEGRATIONS SCALABILITY
  11. 11. BUSINESS CASE CAPABILITES INTEGRATIONS SCALABILITY COMMERCE PLATFORM SELECTION - CONSIDERATIONS
  12. 12. 12 CHOOSING A COMMERCE PLATFORM WHAT IS A BUSINESS CASE? “A justification for a proposed project or undertaking on the basis of its expected commercial benefit.” - English Oxford Dictionary 57% of eBusiness leaders partner with their IT colleagues on commerce technology projects. They also crucially partner with teams focused on the customer experience such as digital marketing (41%), corporate marketing (36%), creative services (30%), and merchandising/inventory (27%). - Forrester, 2016 Commerce Technology Investment Trends: Omnichannel
  13. 13. CHOOSING A COMMERCE PLATFORM BUSINESS CASE - KEY AREAS FOR INCLUSION 1. Establish baseline KPIs – current state 2. Goals and objectives 3. Customer profile and experience (use cases) 4. Define what success will look like – KPIs 5. Investment (TCO) and payback (ROI) 1 “Commerce Technology Continues Its Bull Run,” Forrester
  14. 14. BUSINESS CASE CAPABILITES INTEGRATIONS SCALABILITY COMMERCE PLATFORM SELECTION - CONSIDERATIONS
  15. 15. CHOOSING A COMMERCE PLATFORM THE NEXT GENERATION OF COMMERCE • Capabilities that are driving success • Rich content • Up-sell/cross-sell • Missing capabilities creating lost opportunities • Personalization • Mobile • Loyalty program • Functionality for the audience being served (B2B, B2C, B2B2C)
  16. 16. CHOOSING A COMMERCE PLATFORM CAPABILITY ALIGNMENT AREAS TO CONSIDER 1. Products 2. Content 3. Customers 4. Marketing/merchandising 5. Sales 6. Reporting 2 “Understanding TCO When Evaluating eCommerce Solutions,” Forrester Research
  17. 17. BUSINESS CASE CAPABILITES INTEGRATIONS SCALABILITY COMMERCE PLATFORM SELECTION - CONSIDERATIONS
  18. 18. SOCIAL ANALYTICS MARKETING CRM PAYMENTS CMS ERP PIM3 Forrester Research
  19. 19. 19 CHOOSING A COMMERCE PLATFORM INTEGRATION ECOSYSTEM • Expensive aspect of a commerce implementation • Drives significant value – operational excellence • Integration Platform as a Service (iPaaS) – becoming more pervasive
  20. 20. BUSINESS CASE CAPABILITES INTEGRATIONS SCALABILITY COMMERCE PLATFORM SELECTION - CONSIDERATIONS
  21. 21. CHOOSING A COMMERCE PLATFORM SCALABILITY • What is the best hosting option for the platform and supporting platform integrations based on your current and future business needs? • How will the platform’s performance be maintained as site traffic and order volumes increase? • What disaster recovery and/or high availability options exist in the event of infrastructure failure?
  22. 22. CHOOSING A COMMERCE PLATFORM HOSTING MODELS 1. Cloud 2. On-premise 3. Hybrid 4. SaaS – providing the infrastructure 4 “Understanding TCO When Evaluating eCommerce Solutions,” Forrester Research
  23. 23. HOSTING MODELS Massive scalability and preconfigured or customizable environments that reduce hardware and management burdens Control of the hardware, security, performance, and scale requiring internal IT support Control critical systems and data in your on-premises environment while moving certain workloads, such as email or content delivery, to the cloud Infrastructure is typically provided as part of the service CHOOSING A COMMERCE PLATFORM CLOUD ON PREMISE HYBRID SAAS
  24. 24. POLL QUESTION: What hosting option would you consider for your re- platforming initiative? (select one) · On-Premise · Cloud · Hybrid (On-Premise & Cloud) · SaaS
  25. 25. CHOOSING A COMMERCE PLATFORM KEYS TO PLATFORM SELECTION • A business case that aligns with your organization’s strategy and business model • Platform features that align to your business goals and deliver the best possible customer experience • Seamless integration with your internal and external platforms • Platform scalability and a hosting environment that best fit your business requirements
  26. 26. POLL QUESTION: What is your timeframe for re-platforming or upgrading your commerce platform? (select one) - Less than 3 months - 3-6 months - 6-12 months - Greater than 12 months - No plans for upgrade or change
  27. 27. Q+A
  28. 28. SOCIAL MEDIA FOLLOW US ONLINE • Perficient.com/Insights/Blogs • Facebook.com/Perficient • Twitter.com/PRFTDigEx • blogs.perficient.com/digexplatforms
  29. 29. THANKYOU!

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