Brand loyalty can be the difference between your business flourishing within the turbulence of fluctuating world economies and failure. Learn practical and strategic ways to elevate your company as a branded business; building preference and loyalty with your customers. We will discuss the essential steps and tools on how to represent yourself and your company with a single and clear voice, as well as ways to evolve that brand as your business grows.

1. MARKETING YOURSELF AS A B ND
DISCOVERING YOUR B ND PERSONA
Jason Levine
Executive Director
David O’Higgins
Executive Creative Director

2. MEET HUNTER
(MY FORMER BOSS IN 1999)

3. WHAT MADE HUNTER, HUNTER?

4. HUNTER’S B ND PERSONA
• GERMAN TECHNO TI
• HIP TREND SE ER
• SMART WITH PRECISION
1+1+1=0

5. MEET SAM
(MY FORMER BOSS IN 1992)

6. WHAT MADE SAM, SAM?

7. SAM’S B ND PERSONA
• COMPUTER FLUENT
• LAID BACK
• KIND
0+0+0=0

8. WHERE DID THEY GO WRONG?
ONE MUST DISCOVER
THEIR BRAND PERSONA

9. A brand persona
lies at the heart
of one’s business.