Nearly perfect crowdsourcing with Perfect Crowd

1. Getting New Ideas Through !
(Perfect) Crowdsourcing!
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Perfect Crowd, june 2012!
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2. Crowdsourcing takes the job traditionally
performed by a designated agent and
outsources it to an undefined or defined
group of people in the form of an open call!
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3. Crowdsourcing: The Benefits!
Companies Get! People Get ! 6
o New ideas! ! o Recognition!
o Improved quality and o Sense of
productivity! accomplishment among
o Feedback! peers!
o Direct consumer o Possibility to include
engagement! work into portfolio!
o Make Life Better!
o Positive Exposure!
o Better products and
o Minimum of Cost!
brands for all!
! o Incentive!
! o Cash!
!

4. Crowdsourcing in 3 simple steps!
1. Open the brief:: !!
1. Open the brief
to ourour creative
to creative
crowdsourcing site
crowdsourcing site
futurebakery.cz and to
futurebakery.cz and to
2. Select the
2. Select the 3. Reward the best
ourour panel and
panel and best ideas
best ideas!! ideas and put them
communities onon
communities to use!!
Facebook (reaching up
Facebook (reaching up
to to 70.000 people !
70.000 people !

5. Our crowdsourcing
tools: !
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futurebakery.cz, a site for
creative people from all
walks of life in Czech and
Slovak Republics!
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6. Our crowdsourcing
tools: !
!
we distribute the brief in
the format of a
questionnaire to the
Perfect Crowd panel and
Facebook communities, we
can reach up to 70.000
people with each brief!

7. Conclusion:
Timing and costing for crowdsourcing projects:!
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Timing varies with each project, we can turn around simple projects (headlines for
instance) in 1 or 2 days, complex projects need at least 10 days.!
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Pricing is simple: !
• the reward goes directly to the authors of the (only) the best idea, concept, logo or
design. The reward varies form 500Kč for a simple idea to 10.000Kč for complex
concept or logo. !
• the client pays only for the ideas that she or he chooses. !
• Perfect Crowd charges fee according to the project complexity (for co-crafting the
brief, distributing the brief, collecting the ideas and – optionally – advising the
client on the idea to be taken forward). !

8. Crowdsourcing: in a nutshell!
Conclusion:
o Generates new ideas for communication, products…new headlines, logos
or design !
o Cuts Development Costs!
o Creates a direct, emotional, bond with customers!
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…we can also start co-operating directly and offline with !
the most creative consumers who are !
the most enthusiastic about your brand – !
and start truly co-creating your brand with them!!

9. We have worked proudly on local and global crowdsourcing and co-
creation projects for these clients and their great brands:!

10. Thank you! From the Perfect Crowd out there!!
QUANT
QUANT
QUAL