1. Steven Perdoch
Caitlin Leleck
Scott Lang
Matt Lapes
Alon Bendas

2.  Launched in May 2003
 World’s largest professional social network
 More than 120 million members
 Operates in over 200 countries
 Over $121 million in revenue as of Q2 2011

3.  Design a professional-looking profile
◦ Overview of current title, past positions, education,
recommendations and more
 Build a professional network of contacts you
can trust
 Find jobs and other business/career
opportunities
 Both free and premium services available

4.  College students Age
35-54
 Recent graduates
36% 55+
 Business Professionals
7%
18-24
21%
25-34
36%

5.  Viadeo – over 35 million members
◦ Big in Europe, South America, and China
 XING – over 11 million members
◦ European markets, especially Germany
 Facebook – over 800 million members
◦ Worldwide

6.  Advertisement Model
◦ Market Solutions
 Subscription Model
◦ Hiring Solutions
◦ Premium Subscriptions

8.  Corporate Solutions
◦ LinkedIn Recruiter
◦ LinkedIn Jobs Network
◦ LinkedIn Talent Direct
◦ LinkedIn Recruitment Advertising
◦ LinkedIn Career Pages
 Advantages for the company:
◦ Find top candidates
◦ Distribute Jobs
◦ Promote brand

9.  LinkedIn offers 4 types of Accounts
◦ Basic (free)
◦ Premium for Business
◦ Premium for Job Seekers
◦ Premium for Recruiters and Employers

10.  For Businesses…
◦ Business - $24.95 per month
◦ Business Plus - $49.95 per month
◦ Executive - $99.95 per month
 For Job Seekers…
◦ Job Seeker Basic - $19.95 per month
◦ Job Seeker - $29.95 per month
◦ Job Seeker Plus - $49.95 per month

11.  For Recruiters and Employers…
◦ Talent Basic - $49.95 per month
◦ Talent Finder - $99.95 per month
◦ Talent Pro - $499.95 per month

12. Revenue by Product:
Hiring Solutions $ 58,620,000 48%
Marketing Solutions 38,570,000 32%
Premium Subscriptions 23,850,000 20%
Total $ 121,040,000 100%

13.  From a year ago…
◦ Revenue grew 120%
Revenue by Product: 2011 2010
Hiring Solutions $ 58,620,000 $ 21,723,000
Marketing Solutions 38,570,000 18,308,000
Premium Subscriptions 23,850,000 14,864,000
Total $ 121,040,000 $ 54,895,000

14.  From a year ago…
◦ Membership grew 61%
Growth of LinkedIn Memberships
140
120
120M
100
(in millions)
80
60
65M
40
40M
33M
20
0.081M 1.6M 4M 8M 15M
0
Dec. '03 Dec. '04 Dec. '05 Dec. '06 Dec. '07 Dec. '08 May '09 April '10 June '11

15.  More selective job listings
 Better use of LinkedIn Answers
 LinkedIn Career Services
◦ Resume Tips
◦ Profile Assistance
◦ Development Tips
 Virtual Career Fair

16.  Make part of premium subscriptions
 Companies set down specific criteria for
their job listings
 LinkedIn filters job listings so that only
applicants that meet these criteria are
passed through
 Would allow for only the best candidates to
apply to jobs

17.  Allow applications of users that follow
specific companies to rise to the top of
resume listings for that company
 Set up question and answer sections on
company profiles for followers to take to
show how interested in the company they
really are
◦ Separates those that are truly interested in
working for the company from those only
interested in a job

18.  Free to users
 Create a special feature that attracts
companies to questions about them or their
industry
◦ Allows companies to interact with users that
could be good fit for company that are not
currently looking into it
 Question Alerts
◦ Would allow companies to answer questions
about themselves or how they operate within the
industry

19.  Offer charge service for users to upload
their official resumes to be graded by
LinkedIn personnel
 Allow for basic resume examples to be
available that were developed by companies
on LinkedIn
◦ Companies can show how they want resumes to
look so that only content is different, not
structure
◦ Users can see how to update/structure their
resume to look more attractive to those
companies they want to work for

20.  Develop tips/ a crash course to refer to when
making your profile
◦ Highlight what aspects of your life to consider
including in your profile
◦ Tips on organization of your profile and wording

21.  Analysis of logistics required
◦ Could be very resource intensive
 Offer at a premium if possible but expensive
 If reasonable, make it free to start as LinkedIn
learns about the process
 If enough value added features are developed
make it a premium service

22.  Offer charge service to make common
interview questions available to review
 Provide structured answers to show how
interview questions are properly answered
 Provide mock interviews through Skype so
users can practice interview techniques

23.  Additional Development Options:
◦ Cover Letters
◦ Thank You Letters
◦ Proper Email Techniques
◦ Proper Memo Techniques

24.  Think of it as speed dating online through
web chat
◦ But you get a job instead of dinner
 Organize by region
◦ Maybe many companies, maybe one large company

25.  Charge to sign up for the event
 Incentives to participate as well
◦ Feed back from employers about what they liked
and didn’t like about you
◦ Feed back about how employers were to interact
with