The endless information ‘stream’ which has proliferated across social channels means that no one thing defines a brand anymore. Social platforms are mirrors reflecting consumer attention in real time, and good content lives at the intersection of brand message and cultural relevance.
6. Our three principles
SYSTEMATIZE INSPIRE EVOLVE
Percolate institutionalizes Percolate is the only software Percolate learns from
your content strategy by that doesn’t assume you know every reaction and
building it into the system. what you want to say. gets better over time.