The document is a pitch deck for Peoplity, a startup that aims to make neuromarketing cheaper and more accessible by analyzing voice data to capture users' emotions. Peoplity plans to provide this emotional data insights to manufacturers and retailers for a fee, and also connect students through an app called Feelayer to discuss life stresses anonymously. The presentation outlines Peoplity's solution, business model, competition, technology, financial projections, and milestones to launch a prototype by late 2011 and reach 50,000 users by the end of 2012.

1. FounderSchool Pitch Deck
From Peoplity Team
www.peoplity.com

2. Primer
Peoplity LLC was Founded in July 2010.
Founder & CEO: Young Kim
CTO: Hara Kang
We are aiming to solve people’s stress
as we make neuromarketing cheaper
and more accessible for
manufacturers and retailers.

3. Problem
Students are stressed.
(Everyone is)

4. Solution: Feelayer
Knowing others are feeling the same
way (good or bad) is a powerful
solution to stresses.
Feelayer connects students to similar
experiences by like-minded others.

5. Business Model
We will provide the emotional data
with a fee to help manufacturers
and retailers understand their
customers.

6. Competition on the user side
Offline
Peoplity
Community
Personalized
Connections
Yes Yes No
Risk Low High Low
Voice
Key Social
Emotion Community
Resource Capital
Analysis
We provide private venue to discuss
problems in lives.

7. Competition on neuromarketing
Peoplity
Scalability High Low Medium
Lab
Environment Real life In-Home
Environment
Voice Facial
Key fMRI, EEG,
Emotion Recognition,
Technology Eye tracking
Recognition GSR
We provide a cheap way to gather
emotion data in real lives.

8. Voice Emotion Analysis
We analyze voices to capture
emotion data.
Our emotion capturing technology
is the least invasive for we do not
require any additional equipment.
We are the most scalable in
the industry.

9. Projected Financials
Market Research market size: $16 B/yr
Neuromarketing is fast growing segment
Peoplity’s better scalablility leads to
better margin than others: 20%
Year 1 Year 2 Year 5
Penetration 0.005% 0.01% 0.1%
Revenue ($ M) 0.8 1.6 16
Profit ($ M) 0.16 0.32 3.2

10. Projected Milestone
We plan to finish our prototype by the
end of this Summer.
Our public launch will be by the end of
this year.
Dec 2011 Dec 2012
Aug 2011 Public 50,000
Prototype Launch users
Sep 2011 Jun 2012
Seed 1,000
Funding users

11. Thank you for your time
If you have any questions, let us know
via:
Email: young.kim@peoplity.com
gchat: aprilrd8943@gmail.com
Skype: aprilrd8943
Phone: 510-269-7430