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PeopleBrowsr on Big Open Data

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Big Open Data Thought Leader Panel Jodee Rich CEO PeopleBrowsr Big Open Data | PeopleBrowsr
Big Open Data | PeopleBrowsr 2
Social Media Strategy 10,000 posts/second 1% Gold 100% Real Big Open Data | PeopleBrowsr 3
Big Picture Human Socialization Swinging through the trees… Big Open Data | PeopleBrowsr 4
Big Picture Emerging from the jungle with language… Big Open Data | PeopleBrowsr 5
Big Picture Thousands of years later we wrote it down… Big Open Data | PeopleBrowsr 6
Big Picture PCs, internet, mobile phones and GPS have come together to enable a vast distributed data network of collective memory Big Open Data | PeopleBrowsr 7
Big Picture A collective stream of intelligence… Big Open Data | PeopleBrowsr 8
Connected Little Brothers will have more intelligence than Big Brother Big Open Data | PeopleBrowsr 9
An Inverted Orwellian Revolution Little Brother has access to vast amounts of data Big Open Data | PeopleBrowsr 10
Identity Archives Big Open Data | PeopleBrowsr 11
Disconnected Vast Replication of Efforts Big Open Data | PeopleBrowsr 12
CASE STUDIES Data Size Total number of TV Show mentions since January 2011 30 Million Big Open Data | PeopleBrowsr 13
TV Shows Analytics TV Show: 60 Minutes Big Open Data | PeopleBrowsr 14
Case Studies Vehicle Brands Report Big Open Data | PeopleBrowsr 15
Case Studies 2011 Super Bowl 387,162 vs 99,124 Total Tweets 2011 Total Tweets 2010 From last year, total volume of Tweets mentioning Super Bowl brands increased 271%. Doritos had the highest number of mentions in 2010 and was the 3rd top mentioned brand this year, with an 89% increase in volume in 2011. In 2011, most social activity of all ads was in the Auto industry, represented by Volkswagon, Chrysler and Chevrolet. Big Open Data | PeopleBrowsr 16
Activity Statement The only fully transparent influence measurement system A record of every interaction, a full view of your social presence Post and earn points directly from the Activity Statement Big Open Data | PeopleBrowsr 17
Kred Outreach Outreach is the measure of generosity Outreach points are based in levels and will increase infinitely as users interact and spread messages from others. Outreach is measured by Retweets @replies New follows List following Outreach represents how others inspire you to interact and engage. Big Open Data | PeopleBrowsr 18
Big Data for Little Brother will carry the next level of Human Evolution Big Open Data | PeopleBrowsr 19
Big Data for Little Brother will carry the next level of Human Evolution We are the 99% @WingDude slidesha.re/PBPepsiCo JodeeRich@PeopleBrowsr.com Big Open Data | PeopleBrowsr 20

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PeopleBrowsr on Big Open Data

  • 1. Big Open Data Thought Leader Panel Jodee Rich CEO PeopleBrowsr Big Open Data | PeopleBrowsr
  • 2. Big Open Data | PeopleBrowsr 2
  • 3. Social Media Strategy 10,000 posts/second 1% Gold 100% Real Big Open Data | PeopleBrowsr 3
  • 4. Big Picture Human Socialization Swinging through the trees… Big Open Data | PeopleBrowsr 4
  • 5. Big Picture Emerging from the jungle with language… Big Open Data | PeopleBrowsr 5
  • 6. Big Picture Thousands of years later we wrote it down… Big Open Data | PeopleBrowsr 6
  • 7. Big Picture PCs, internet, mobile phones and GPS have come together to enable a vast distributed data network of collective memory Big Open Data | PeopleBrowsr 7
  • 8. Big Picture A collective stream of intelligence… Big Open Data | PeopleBrowsr 8
  • 9. Connected Little Brothers will have more intelligence than Big Brother Big Open Data | PeopleBrowsr 9
  • 10. An Inverted Orwellian Revolution Little Brother has access to vast amounts of data Big Open Data | PeopleBrowsr 10
  • 11. Identity Archives Big Open Data | PeopleBrowsr 11
  • 12. Disconnected Vast Replication of Efforts Big Open Data | PeopleBrowsr 12
  • 13. CASE STUDIES Data Size Total number of TV Show mentions since January 2011 30 Million Big Open Data | PeopleBrowsr 13
  • 14. TV Shows Analytics TV Show: 60 Minutes Big Open Data | PeopleBrowsr 14
  • 15. Case Studies Vehicle Brands Report Big Open Data | PeopleBrowsr 15
  • 16. Case Studies 2011 Super Bowl 387,162 vs 99,124 Total Tweets 2011 Total Tweets 2010 From last year, total volume of Tweets mentioning Super Bowl brands increased 271%. Doritos had the highest number of mentions in 2010 and was the 3rd top mentioned brand this year, with an 89% increase in volume in 2011. In 2011, most social activity of all ads was in the Auto industry, represented by Volkswagon, Chrysler and Chevrolet. Big Open Data | PeopleBrowsr 16
  • 17. Activity Statement The only fully transparent influence measurement system A record of every interaction, a full view of your social presence Post and earn points directly from the Activity Statement Big Open Data | PeopleBrowsr 17
  • 18. Kred Outreach Outreach is the measure of generosity Outreach points are based in levels and will increase infinitely as users interact and spread messages from others. Outreach is measured by Retweets @replies New follows List following Outreach represents how others inspire you to interact and engage. Big Open Data | PeopleBrowsr 18
  • 19. Big Data for Little Brother will carry the next level of Human Evolution Big Open Data | PeopleBrowsr 19
  • 20. Big Data for Little Brother will carry the next level of Human Evolution We are the 99% @WingDude slidesha.re/PBPepsiCo JodeeRich@PeopleBrowsr.com Big Open Data | PeopleBrowsr 20