Introduction to Kred Rewards

1. Kred Rewards

2. Kred Rewards
Social media influence marketing matches people
with offers they love
Hypertargeted promotions
increase awareness,
create buzz and reward
advocates
Selects people by
interests, connections and
influence
Comprehensive
post-campaign analytics,
including ROI analysis

3. Hypertargeting
Identify and segment your brand’s top influencers

4. Generates Virality
Designed to incentivize brand mentions

5. Post-Campaign Analytics
Comprehensive reporting on mentions, ROI and
more

6. Influence Marketing
Social networks drive brand awareness and product
recommendations
of consumers trust peer recommendations
of Twitter users now post status updates
say Facebook impacts their purchasing
behavior
Sources: Neilson, WOMMA, Edison Research

7. The Kred Rewards Process
Identify and Target
Find influencers in your target market in
communities connected by interests and things in
common
Connect and Amplify
Connect community influencers with offers and
make it easy to spread a brand message through
Tweets, Facebook Shares, Pins, and passing it to
friends
Analyze and Report
Complete analysis of buzz, reward redemptions,
ROI, Reach and Retweets

8. Influencer Identification with Kred
We sift billions of posts, keywords, hashtags and
connections to calculate influence and outreach
Influence
The ability to inspire action from
others like retweets, replies or new
follows
Outreach
Rewards generous actions
like engaging with others and
spreading their message

9. Community Influence
Then we assess influence in communities
connected by interests and affinities
120,000,000 people in over 200
communities

10. Kred Rewards Distinctions

11. Viral Elements Boost Brand Mentions
Influencers selected to receive a Kred Reward can
elect to Claim & Share the offer…
Claim
“I just won a Kred
Reward from Intel:
tickets to an exclusive
Will.I.Am concert.
Thank you, Intel!”

12. Viral Elements Boost Brand Mentions
…or Pass it in a post to a connected friend
who will enjoy it more.
Pass
“@priscillascala, I’m
passing this Intel Kred
Reward to you. I
know you’re a big
Will.I.Am fan. Tell him
Intel sent you!”

13. Viral Elements Boost Brand Mentions
Open a Reward to all 140 million people on Twitter
in exchange for spreading a message
Unlock
Unlock
Unlock
Earn this Reward
Earn this Reward
“Hey, friends, please
tweetsharing it me open
by to help with
by sharing it with
theFacebook friends
Facebook friends Kred
Will.I.Am Intel
Reward!”

14. Analysis and Reporting
ROI reporting
Every campaign receives a
complete summary of key
campaign metrics, including:
Total Mentions
Unique Users
Total Reach
Brand Champions
Demographic Analysis
ROI on Reach, Influence and
Retweets

16. Analysis and Reporting
Viral Analytics
We accompany campaigns with a
comprehensive Campaign
Analytics platform:
Virality Index
Monitor Mentions
Surface Influencers
Track Reach
Measure Retweets
Top Communities and Locations

17. Analysis and Reporting
Redemption Analytics
Our Redemption Analytics
platform grants access to
campaign results in real time
Clicks
Claims, Passes & Unlocks
Gender
Top Influencers &
Outreachers

19. Kred Rewards Compared
Kred Rewards Others
Fully Transparent
Black Box Algorithm
Influence Measurement
Targeting by Loose targeting by
Community & Location topic
Reaches
Only reaches
120 million Twitter
registered users
accounts
Viral boosts Limited participation
Influencer data provided Influencer data
at campaign close withheld

20. Kred Rewards
Social media influence marketing
that matches people with offers they love
Social media campaigns
micro-targeting brand
advocates and influential
people
Viral elements that generate
excitement, participation and
brand mentions
Real-time analytics and
post-campaign ROI analysis

21. Easy To Get Started
Get going with our self-service Kred Reward Builder
or contact us today

22. For more information PeopleBrowsr.com
Twitter @Kred
Facebook facebook.com/Kred.PB
Email contact@peoplebrowsr.com
Phone (877) 856 - 2935