2. Agenda
FIRST HALF
- Introduction to Social Media
- Micro-blogging (Twitter)
- Guest Blogging
- Blogging
-Everything Else
SECOND HALF
- Old vs. New Media
- POST Framework
- Social Media ROI
- Hiring for Social Media
-there are good ideas out there, but even “best practices” are still fuzzy
-notes on Zeo sweepstakes
-there are good ideas out there, but even “best practices” are still fuzzy
-notes on Zeo sweepstakes
-there are good ideas out there, but even “best practices” are still fuzzy
-notes on Zeo sweepstakes
-there are good ideas out there, but even “best practices” are still fuzzy
-notes on Zeo sweepstakes
-what is social media?
--New Media = more ways to “get found”
-defensive versus offensive social media
-defensively, your customers are talking about you online, you can ignore it, but that might not be the best thing when one person can have such an effect
-offensively it’s less clear, more people in your funnel should equal more sales, but like other marketing, it’s difficult to measure “awareness” and “branding” goals, especiallly when you only have the resources of a startup
-don’t forget the jetblue story
Best Practices
Catchy Titles
Call to Action
Layout (white spaces, bold, italic)
Content (graphics, videos)
Sharability