How the information or the data is handled? Which medium is used to handle it? Or how the data is processed and stored? This is where the term Big Data Analytics comes to play. https://www.pelotongroup.com/services/big-data-analytics/

1. Big Data Analytics - Why it
matters?

2. What is Big Data?
• Big data is the data that can be both structured and unstructured available
in a large amount.
• Businesses gather huge amounts of data on a day-to-day basis that is
important.
• Big data analytics is a complex process as it involves examining and
analyzing large and varied data sets to uncover information that can lead
to better decisions and strategic business moves.

3. Why is Big Data Analytics important?
• With the concept of analytics, it is important that you use the data that you
have acquired to analyze and use it for the betterment of future business
prospects.
• With this business intelligence and implementation of big data solutions your
business can gain profits and make better use of resources.
• Not only it will help in making informed decisions but also help in improving
the managerial operations and taking your business to new heights.

4. Helps in better decision making while
increase insights into the industry
• It provides your management and staff with the data that they can analyze
by measuring and tracking the performance metrics before making an
informed decision.
• It provides the basis for all the assessments so that the businesses can be
assured of what they are doing and if the results will be great.

5. Helps in staying above competitors
The primary objective is to determine trends and patterns that are followed by the
competitors in your marketplace.
As with digitization taking the place, the economy is speeding its pace and there is a
great change in the dynamic trends.
Data analytics helps in identifying those loopholes as well as the new emerging
market trends that will help in profit making which is the top priority of most of the
organizations.

6. Boosts customer and employee retention
• This benefits the organizations in two ways, by increasing efficiency of the
staff and establishing a solid customer base.
• These two are the most important aspects for success in any business.
• When the employees use the analytics products, they will know about the
benefits which will make them more efficient at their jobs.