3. PANELISTS
Peter Imbres â VP Strategy at Plattion, @peeta
Adam Ostrow â Editor in Chief at Mashable, @adamostrow
Augie Ray â Executive Director of Community and
Collaboration at USAA, @AugieRay
Spike Jones â SVP Customer Experience at Fleishman-
Hillard, @spikejones
#LINGMYTH
5. VIRAL
â...to achieve marketing objectives (such as product
sales) through self-replicating viral processes,
analogous to the spread of viruses or computer
viruses.â - Wikipedia
#LINGMYTH
6. Views (% Total) Minutes (% Total)
55.5%
43.0%
38.7%
21.0% 21.6%
16.5%
0.4% 0.5% 1.4% 1.3%
Direct Traffic Blogs / Other Search Engine Social Bookmarking Site Social Networking Site
Video discovery: user-generated video sharing sites only
(sample: 716 million streams)
10. BLOG
âI donât like to read the blogs. I think a lot of those
people are mentally ill.â
- Bill OâReilly
âDust flying â Cheeto dust flying all over. Theyâre
wiping it on their bare chest while their underwear â
you know, their Hanes.â
- Joe Scarborough
#LINGMYTH
17. BUZZ
âAmong the pure-online players, Groupon took the
top spot, capturing 10.5% of total Super Bowl
marketing buzz the day after the game, three times
the buzz of GoDaddy, which had the largest increase
in web traffic.â - Nielsen
#LINGMYTH
21. CLOUD
âA thoughtful analysis of this would reveal that this
idea has been with us for many decades. I think the
venture capitalists like the expression âsoftware-as-
a-serviceâ, because it paints a new-age label on an
old technique. You can hype your market value that
way because you are part of the next wave.â
- IBM Software Chief Steve Mills
#LINGMYTH
29. VOTING
Text 22333 or @poll on Twitter
Viral - 75501
ROI - 75502
Blog - 75561
Social Business - 75562
Buzz - 75565
Be Human - 75591
Cloud - 75593
Community - 75594
#LINGMYTH