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Linguistic Mythbusting: The Fake Language of the Web (SXSW 2011)

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Linguistic Mythbusting: The Fake Language of the Web (SXSW 2011)

  1. LINGUISTIC MYTHBUSTING The Fake Language of the Web #LINGMYTH
  2. A LITTLE INTRODUCTION How do the words we use affect the understanding of technology? #LINGMYTH
  3. PANELISTS Peter Imbres – VP Strategy at Plattion, @peeta Adam Ostrow – Editor in Chief at Mashable, @adamostrow Augie Ray – Executive Director of Community and Collaboration at USAA, @AugieRay Spike Jones – SVP Customer Experience at Fleishman- Hillard, @spikejones #LINGMYTH
  4. “VIRAL” #LINGMYTH
  5. VIRAL “...to achieve marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.” - Wikipedia #LINGMYTH
  6. Views (% Total) Minutes (% Total) 55.5% 43.0% 38.7% 21.0% 21.6% 16.5% 0.4% 0.5% 1.4% 1.3% Direct Traffic Blogs / Other Search Engine Social Bookmarking Site Social Networking Site Video discovery: user-generated video sharing sites only (sample: 716 million streams)
  7. “ROI” #LINGMYTH
  8. “BLOG” #LINGMYTH
  9. BLOG “I don’t like to read the blogs. I think a lot of those people are mentally ill.” - Bill O’Reilly “Dust flying — Cheeto dust flying all over. They’re wiping it on their bare chest while their underwear — you know, their Hanes.” - Joe Scarborough #LINGMYTH
  10. BUT WHAT IS A BLOG? #LINGMYTH
  11. “SOCIAL BUSINESS” #LINGMYTH
  12. SOCIAL BUSINESS Marketing New Marketing Advertising New Media Public Relations Communications/Public Relationships Social Media Social Business #LINGMYTH
  13. “BUZZ” #LINGMYTH
  14. BUZZ “Among the pure-online players, Groupon took the top spot, capturing 10.5% of total Super Bowl marketing buzz the day after the game, three times the buzz of GoDaddy, which had the largest increase in web traffic.” - Nielsen #LINGMYTH
  15. “BE HUMAN” #LINGMYTH
  16. “CLOUD” #LINGMYTH
  17. CLOUD “A thoughtful analysis of this would reveal that this idea has been with us for many decades. I think the venture capitalists like the expression ‘software-as- a-service’, because it paints a new-age label on an old technique. You can hype your market value that way because you are part of the next wave.” - IBM Software Chief Steve Mills #LINGMYTH
  18. “COMMUNITY” #LINGMYTH
  19. COMMUNITY Gatherings Hubs Meeting places #LINGMYTH
  20. VOTING Text 22333 or @poll on Twitter Viral - 75501 ROI - 75502 Blog - 75561 Social Business - 75562 Buzz - 75565 Be Human - 75591 Cloud - 75593 Community - 75594 #LINGMYTH
  21. RESULTS
  22. THANKS Peter Imbres @peeta Adam Ostrow @adamostrow Augie Ray @augieray Spike Jones @spikejones #LINGMYTH

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