For more website reviews visit: http://ConversionXL.com/category/website-reviews/ Tommy reviews Cheap Recipe Blog, and The Murray Group, an independent insurance agency out of Rochester NY for user friendliness & conversion oriented design. When I judge “user friendly” design, I’m looking for the following factors: - Is it easy to read? - Are all of the elements in “familiar” places? - Are the actions I’m supposed to take simple & clear? This one was fun for me, because it played so well into the article we recently published on the effect of typography has on user experience, and really drove home the importance of some of our older pieces as well. Recommended Reading: ---------------------------------------- http://conversionxl.com/why-simple-websites-are-scientifically-better/ http://conversionxl.com/10-useful-findings-about-how-people-view-websites/ http://conversionxl.com/19-things-we-can-learn-from-numerous-heatmap-tests/ http://conversionxl.com/is-emotion-necessary-to-make-more-sales/ http://conversionxl.com/how-why-you-should-invest-in-getting-good-testimonials-w-examples/ http://conversionxl.com/making-the-most-of-your-drip-email-campaign-content-length-frequency/ http://conversionxl.com/lead-magnets-email-list-building-on-steroids/ http://conversionxl.com/dont-use-automatic-image-sliders-or-carousels-ignore-the-fad/ --------------------------------------- Connect with us on Social: http://Twitter.com/PeepLaja http://Twitter.com/tommyismyname https://plus.google.com/+Conversionxl

1. ConversionXL reviews
User Friendly Design

2. When I Talk About User Friendly Design
I’m asking
•Is The Typography Readable?
•How Easy Is It For Me To Find Standard Elements?
•Are The Actions I’m Supposed To Be Taking Clear?

4. First Impression: This Is
Pretty Nice.
- Easy On The Eyes
- Big Bold Image
- Lots of Personality

5. However...

6. The Navigation at the
Very Top Was A Little
Confusing

7. I’d Expect It To Be
Somewhere Around
Here

8. This About Box On The
Side Doesn’t Lead Me To
An About Page

9. And I wonder If This Is
Better Real Estate For A
Call To Action For Your
Email List

10. These are pretty, but are
they actually leading to
more followers?
if not, get rid of it

11. The Name Of Your Blog
States What It Is Really
Well...
but the tiny font size here doesn’t help drive the
message home.

12. Is This Necessary?
if it takes people off-site, or away from an a
deeper blog post, I’d suggest that it is not.

13. Recommend changing to
something specific &
food related.
(find tonight’s dinner for under $10)

14. Relatively Speaking, This
Headline Feels Small &
Over-Shadowed

15. The Difference
Between A Sans
Serif and Serif
Font Also Feels...
Weird

16. By Bumping The H2 Size Up To 45 and Turning It Into a
Serif Font (in this case Baskerville)
We bring a more balance to the visual hierarchy and
make it clear this is a blog post.

17. On A Similar Note, by changing the size of the body
font from 13px to 16 px the body copy becomes much
easier to read.
Something I’m almost certain your readers would
appreciate as they are reading these recipes on their
phone.

18. Recommendations:
• Move elements around to live in more “intuitive” places
• Consider adjusting font sizes to be more readable from all screens
• Look into using web font services like Typekit or Fontdeck to allow the
characteristics of your site to be reflected in the typography

19. Recommendations:
Read These Articles:
•Why Simple Websites Are Scientifically Better
•10 Useful Findings About How People View Websites
•19 Things We Can Learn From Numerous Heatmap Tests
•Useful Value Proposition Examples

21. Insurance & Financial
Services...
Ok...
So What Does That Do
For Me?

22. Automatic Sliders Kill
Conversions.
(proof)

23. Cheesy Stock Photos
That Don’t Use Real
People Decrease Your
Credibility
(you’re a small agency who likely insures
“townies” show them, I’ll trust you more)

24. I didn’t roll over & say to my wife last night
“Honey, We NEED an Insurance Quote!”
I did however ask how we’d handle an
unexpected emergency.

25. Lengthen Your Sales Funnel.
Don’t go straight for the quote, instead offer a
resource that helps educate me on the kind of
insurance I might need.

26. Also Make it more
obvious what kinds of
insurance you offer by
moving these

27. to here
(this demonstration isn’t perfect, but it
it shows how the visual hierarchy helps
set up the rest of the elements on the
page.)

28. Also, do any of these
elements help sell
insurance?
If not, remove them

29. Recommendations:
• Start w/ small adjustments, but consider full redesign
• Use Testimonials, customer images & real stories for emotional
resonance
• Find ways to infuse personality into site design.
• Show individual agents so I can get a sense of individual personalities
• Offer resource to explain the benefits of each of insurance you offer

30. Recommendations:
Read These Articles:
•Is Emotion Necessary To Make More Sales?
•How & Why You Should Invest In Customer Testimonials
•Making The Most Of Your Email Autoresponder
•Creating An Awesome Lead Magnet

31. Previous Video
Is Your Website Getting In The Way Of Making Sales?
Actionable From Industry Experts
Interviews With Smart People
Click Here To Play Video Click To Watch

32. Thank you
For 13 Ways To Increase Your Conversions Right Now
visit
http://ConversionXL.com

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