Weitere ähnliche Inhalte Ähnlich wie [Elite Camp 2016] Stacey MacNaught - Nobody Pays the Bills in "Social Shares" - Content Marketing That Delivers Tangible Value (20) Kürzlich hochgeladen (20) [Elite Camp 2016] Stacey MacNaught - Nobody Pays the Bills in "Social Shares" - Content Marketing That Delivers Tangible Value1. NOBODY PAYS THE BILLS
IN SOCIAL SHARES
CONTENT MARKETING WITH TANGIBLE VALUE
Stacey MacNaught
Tecmark @staceycav
4. What my friends think I
do…
@staceycav
“You get paid to mess
around on Twitter all
day, don’t you?”
6. What my Mum thinks I
do…
@staceycav
“Something to do with
Google or something?”
9. But it’s not just our parents
and grandparents who are
confused about it.
@staceycav
10. So are the clients/bosses
paying the wages and the
bills.
@staceycav
20. In 2010, I was a part of the
team involved in delivering
this disaster.
@staceycav
33. Fast forward a few
years
@staceycav
(and a lot of trial and error)
38. We can correlate links with an
improvement in rankings, traffic
and sales.
@staceycav
41. But we can do better
When we stop
thinking of content as
a channel of its own
@staceycav
42. And start looking at it as
a tool to improve the
efficiency of other
channels.
@staceycav
64. @staceycav
What is the event that
triggers the process that
ultimately ends in the
purchase of your
product/service?
1.
71. And content to meet needs or
overcome problems at each
stage through to purchase.
@staceycav
73. A trigger for a new purchase in
almost all product areas is a
product recall
@staceycav
76. Find out what related online
queries people make:
@staceycav
@staceycav
81. Use PPC to promote
content cost effectively
@staceycav
86. And don’t expect people
to just remember you
when they are ready to
convert.
@staceycav