Durex condoms

Durex Condoms A Marketing Analysis Luke Carlson Jason Swann Trevor Johnstone Lorna Ingram Brenda Redekopp

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Company Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SSL International

[object Object],[object Object],[object Object]

Missionary Statement ,[object Object]

Brand ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brand

SWOT ANAL ysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],SWOT ANAL ysis

[object Object],[object Object],[object Object],[object Object],SWOT ANAL ysis

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWOT ANAL ysis

Market ,[object Object],[object Object]

Competing Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Portfolio ,[object Object],[object Object],[object Object]

Product Portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Penis Size Distribution Chart REMEMBER: SIZE IS EVERYTHING HOW DO YOU MEASURE UP?? LUKE BRENDA’S PREFERENCE JASON TREVOR LORNA’S PREFERENCE

Packaging ,[object Object],[object Object]

Packaging -bold feature description

Target ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Target

Distribution and Placement ,[object Object],[object Object],[object Object],[object Object],[object Object]

Message ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Message

Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Media

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Television Advertising

Television Advertising ,[object Object]

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Recommendations

[object Object],[object Object],QUESTIONS?

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