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Social Audience Report
                                                     Key Metrics: @Margaritafj | Apr - 04 - 2012

                                                                                  Total Followers
                                                           Total Followers
                                                                                  @Margaritafj has 762 total followers and we've mapped the digital footprints of every
                                                             762                  one of them. We then segment the audience into Consumers, Businesses, Private,
                                                                                  and Unknown (which is a mix of anonymous and spam).




                                                                                  Identified Audience
                                                          Identified Audience
                                                                                  Is the percentage of the audience that could be identified as Consumers,
                                                                                  Businesses or Private accounts; the higher the ratio the healthier the audience.
                                                          490        64%          Consumers are defined as individuals who are publicly identifiable, determined by
Margarita Fernandez
                                                                                  over 30 factors.
@Margaritafj | Sep 16 2011


                                                              Social Pull         Social Pull
Communications/PR Specialist. Love:family,social
                                                                                  Pull is an audience-based metric that measures an audience's transparency, level
media,politics,sports,traveling,news,fashion,photo
                                                                                  of social participation and their total consumer reach, as compared to the average
graphy, boats,beach,golf. Lived in USA/Spain/
Puerto Rico.                                                    29x               social audience. In calculating a Pull score, we value quality above mere quantity
                                                                                  and include active and passive audience members. The more transparent, active
                                                                                  and connected the audience the larger the social Pull.

                                                     Social Audience Breakdown
     Tweets            1,708                                                                                                                     Insights:

     Followers         762                                                                                                                        @Margaritafj has a
                                                                                                                                                  average consumer ratio
     Following         1,233                                                                                                                      compared to other
                                                                                                                                                  accounts.




                                                         AUDIENCE
                                                        BREAKDOWN
Audience Crossover


                                                                               Insights:

                                                                               @Margaritafj and
                                                                               @Margaritafj-friends
                                                                               share 427 followers.




                                                     Audience Crossover




                                                     Audience Reach Insights
Margarita Fernandez
                                                                               Insights:
@Margaritafj | Sep 16 2011
                                                                               On average each of
                                                                               @Margaritafj
                                                                               fans/followers can
Communications/PR Specialist. Love:family,social                               potentially reach 31,718
media,politics,sports,traveling,news,fashion,photo                             people

graphy, boats,beach,golf. Lived in USA/Spain/
Puerto Rico.


                                                         Average
                                                       Network Size


     Tweets            1,708                                                   Insights:
                                                                               - 30% of @Margaritafj's
     Followers         762                                                     consumer audience have
                                                                               25k - 100k connections.
     Following         1,233




                                                      Network Size
                                                       Breakdown
Audience Social Insights

                                                                                Insights:

                                                                                @Margaritafj's 437
                                                                                consumer audience is
                                                                                active on atleast 2,637
                                                                                social profiles and/or
                                                                                blogs.




                                                     Social Media
                                                         Use



                                                                                Insights:
                                                                                48% of @Margaritafj's
                                                                                consumer audience has
Margarita Fernandez                                                             been matched to a
                                                                                Facebook profile.
@Margaritafj | Sep 16 2011
                                                                                 @Margaritafj's consumer
                                                                                audience uses YouTube
                                                                                more than the average.
Communications/PR Specialist. Love:family,social
media,politics,sports,traveling,news,fashion,photo
graphy, boats,beach,golf. Lived in USA/Spain/
Puerto Rico.


                                                       Social
                                                     Memberships


     Tweets            1,708

                                                                                Insights:
     Followers         762
                                                                                37% of @Margaritafj's
                                                                                consumer audience have
     Following         1,233                                                    been identified as a
                                                                                Blogger.




                                                       Online
                                                     Activities
Audience Demographics Insights

                                                                                      Insights:
                                                                                      @Margaritafj's audience
                                                                                      is 65% male and 35%
                                                                                      female.




Margarita Fernandez                                      GENDER
@Margaritafj | Sep 16 2011



Communications/PR Specialist. Love:family,social
media,politics,sports,traveling,news,fashion,photo
graphy, boats,beach,golf. Lived in USA/Spain/                                         Insights:
Puerto Rico.
                                                                                      40% of @Margaritafj's
                                                                                      audience is between 36 -
                                                                                      45.




     Tweets            1,708

     Followers         762

     Following         1,233                            AGE RANGE
Audience Demographics Insights

                                                                                      Insights:
                                                                                      Compared to the average,
                                                                                      @Margaritafj's female
                                                                                      audience is more in the
                                                                                      age range of 46 - 55.




                                                     AGE BY GENDER
Margarita Fernandez                                     FEMALE

@Margaritafj | Sep 16 2011



Communications/PR Specialist. Love:family,social
media,politics,sports,traveling,news,fashion,photo
graphy, boats,beach,golf. Lived in USA/Spain/
Puerto Rico.                                                                          Insights:
                                                                                      Compared to the average,
                                                                                      @Margaritafj's male
                                                                                      audience is more in the
                                                                                      age range of 36 - 45.



     Tweets            1,708

     Followers         762
                                                     AGE BY GENDER
     Following         1,233                            MALE
Audience Geographic Insights

                                                                                    Insights:
                                                                                    @Margaritafj has more
                                                                                    people from Dallas,
                                                                                    Texas, USA than average.




                                                        TOP 10 CITIES
Margarita Fernandez
@Margaritafj | Sep 16 2011



Communications/PR Specialist. Love:family,social
media,politics,sports,traveling,news,fashion,photo
graphy, boats,beach,golf. Lived in USA/Spain/
Puerto Rico.                                                                        Insights:
                                                                                    @Margaritafj has more
                                                                                    people from California,
                                                                                    USA than average.




     Tweets            1,708

     Followers         762

     Following         1,233                             STATES
Audience Geographic Insights

                                                                                    Insights:
                                                                                    @Margaritafj has more
                                                                                    people from USA than
                                                                                    average.




                                                         COUNTRY
Margarita Fernandez
@Margaritafj | Sep 16 2011



Communications/PR Specialist. Love:family,social
media,politics,sports,traveling,news,fashion,photo
graphy, boats,beach,golf. Lived in USA/Spain/
Puerto Rico.




     Tweets            1,708

     Followers         762

     Following         1,233
Audience Interests Insights

                                                                                   Insights:
                                                                                   Compared to the averge
                                                                                   audience, @Margaritafj's
                                                                                   top three interests are
                                                                                   Business, Literature, and
                                                                                   Pets.




                                                         INTEREST
Margarita Fernandez
                                                         AFFINITY
@Margaritafj | Sep 16 2011



Communications/PR Specialist. Love:family,social
media,politics,sports,traveling,news,fashion,photo
graphy, boats,beach,golf. Lived in USA/Spain/
Puerto Rico.




     Tweets            1,708

     Followers         762
                                                     Audience Education Insights
     Following         1,233
                                                                                   Insights:

                                                                                   @Margaritafj's followers
                                                                                   attended 'state college's
                                                                                   more than average.




                                                         EDUCATION
                                                         TYPE
Audience Career Insights

                                                                                Insights:
                                                                                 @Margaritafj'sconsumer
                                                                                audience has a high level
                                                                                of income compared to
                                                                                the average.




                                                      INCOME LEVEL


                                                                                Insights:
                                                                                Compare to average
                                                                                audience @Margaritafj's
                                                                                top three industries are
                                                                                Media, Software, and
                                                                                Defense/Aerospace.
Margarita Fernandez
@Margaritafj | Sep 16 2011



Communications/PR Specialist. Love:family,social
media,politics,sports,traveling,news,fashion,photo
graphy, boats,beach,golf. Lived in USA/Spain/
Puerto Rico.




     Tweets            1,708
                                                         INDUSTRY
     Followers         762

     Following         1,233

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PeekAnalytics social audience reports @margaritafj

  • 1. Social Audience Report Key Metrics: @Margaritafj | Apr - 04 - 2012 Total Followers Total Followers @Margaritafj has 762 total followers and we've mapped the digital footprints of every 762 one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam). Identified Audience Identified Audience Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. 490 64% Consumers are defined as individuals who are publicly identifiable, determined by Margarita Fernandez over 30 factors. @Margaritafj | Sep 16 2011 Social Pull Social Pull Communications/PR Specialist. Love:family,social Pull is an audience-based metric that measures an audience's transparency, level media,politics,sports,traveling,news,fashion,photo of social participation and their total consumer reach, as compared to the average graphy, boats,beach,golf. Lived in USA/Spain/ Puerto Rico. 29x social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull. Social Audience Breakdown Tweets 1,708 Insights: Followers 762 @Margaritafj has a average consumer ratio Following 1,233 compared to other accounts. AUDIENCE BREAKDOWN
  • 2. Audience Crossover Insights: @Margaritafj and @Margaritafj-friends share 427 followers. Audience Crossover Audience Reach Insights Margarita Fernandez Insights: @Margaritafj | Sep 16 2011 On average each of @Margaritafj fans/followers can Communications/PR Specialist. Love:family,social potentially reach 31,718 media,politics,sports,traveling,news,fashion,photo people graphy, boats,beach,golf. Lived in USA/Spain/ Puerto Rico. Average Network Size Tweets 1,708 Insights: - 30% of @Margaritafj's Followers 762 consumer audience have 25k - 100k connections. Following 1,233 Network Size Breakdown
  • 3. Audience Social Insights Insights: @Margaritafj's 437 consumer audience is active on atleast 2,637 social profiles and/or blogs. Social Media Use Insights: 48% of @Margaritafj's consumer audience has Margarita Fernandez been matched to a Facebook profile. @Margaritafj | Sep 16 2011 @Margaritafj's consumer audience uses YouTube more than the average. Communications/PR Specialist. Love:family,social media,politics,sports,traveling,news,fashion,photo graphy, boats,beach,golf. Lived in USA/Spain/ Puerto Rico. Social Memberships Tweets 1,708 Insights: Followers 762 37% of @Margaritafj's consumer audience have Following 1,233 been identified as a Blogger. Online Activities
  • 4. Audience Demographics Insights Insights: @Margaritafj's audience is 65% male and 35% female. Margarita Fernandez GENDER @Margaritafj | Sep 16 2011 Communications/PR Specialist. Love:family,social media,politics,sports,traveling,news,fashion,photo graphy, boats,beach,golf. Lived in USA/Spain/ Insights: Puerto Rico. 40% of @Margaritafj's audience is between 36 - 45. Tweets 1,708 Followers 762 Following 1,233 AGE RANGE
  • 5. Audience Demographics Insights Insights: Compared to the average, @Margaritafj's female audience is more in the age range of 46 - 55. AGE BY GENDER Margarita Fernandez FEMALE @Margaritafj | Sep 16 2011 Communications/PR Specialist. Love:family,social media,politics,sports,traveling,news,fashion,photo graphy, boats,beach,golf. Lived in USA/Spain/ Puerto Rico. Insights: Compared to the average, @Margaritafj's male audience is more in the age range of 36 - 45. Tweets 1,708 Followers 762 AGE BY GENDER Following 1,233 MALE
  • 6. Audience Geographic Insights Insights: @Margaritafj has more people from Dallas, Texas, USA than average. TOP 10 CITIES Margarita Fernandez @Margaritafj | Sep 16 2011 Communications/PR Specialist. Love:family,social media,politics,sports,traveling,news,fashion,photo graphy, boats,beach,golf. Lived in USA/Spain/ Puerto Rico. Insights: @Margaritafj has more people from California, USA than average. Tweets 1,708 Followers 762 Following 1,233 STATES
  • 7. Audience Geographic Insights Insights: @Margaritafj has more people from USA than average. COUNTRY Margarita Fernandez @Margaritafj | Sep 16 2011 Communications/PR Specialist. Love:family,social media,politics,sports,traveling,news,fashion,photo graphy, boats,beach,golf. Lived in USA/Spain/ Puerto Rico. Tweets 1,708 Followers 762 Following 1,233
  • 8. Audience Interests Insights Insights: Compared to the averge audience, @Margaritafj's top three interests are Business, Literature, and Pets. INTEREST Margarita Fernandez AFFINITY @Margaritafj | Sep 16 2011 Communications/PR Specialist. Love:family,social media,politics,sports,traveling,news,fashion,photo graphy, boats,beach,golf. Lived in USA/Spain/ Puerto Rico. Tweets 1,708 Followers 762 Audience Education Insights Following 1,233 Insights: @Margaritafj's followers attended 'state college's more than average. EDUCATION TYPE
  • 9. Audience Career Insights Insights: @Margaritafj'sconsumer audience has a high level of income compared to the average. INCOME LEVEL Insights: Compare to average audience @Margaritafj's top three industries are Media, Software, and Defense/Aerospace. Margarita Fernandez @Margaritafj | Sep 16 2011 Communications/PR Specialist. Love:family,social media,politics,sports,traveling,news,fashion,photo graphy, boats,beach,golf. Lived in USA/Spain/ Puerto Rico. Tweets 1,708 INDUSTRY Followers 762 Following 1,233