1. 1
mjw
@ mjw | Apr 08 2009
Founder and Managing Director at Activate
www.activate.com, Board member at Yahoo! Inc.,
Former President & COO, MTV Networks;
FormerSenior Director at McKinsey
Tweets 344
Followers 5,116
Following 461
@mjw Follower Report
Key Metrics: @mjw | October - 1 - 2012
Total Followers
5,117
@mjw has 5,117 Twitter followers and we've classified the ones we could into Consumer, Business, and
Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and
spam accounts, which we do not factor into our audience metrics.
Social Pull
43x
Pull is a good measure of how influential @mjw 's audience is, compared to the average Twitter account -
1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is
gauged by how well connected @mjw 's followers are across sixty social sites, compared to the average
consumer. A higher Pull suggests you have important people in your audience, and are thus better able to
spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE

2. 2
mjw
@ mjw | Apr 08 2009
Founder and Managing Director at Activate
www.activate.com, Board member at Yahoo! Inc.,
Former President & COO, MTV Networks;
FormerSenior Director at McKinsey
Tweets 344
Followers 5,116
Following 461
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
mjw's followers has 3,783
connections across all
social media platforms.
Therefore, mjw can
potentially indirectly reach
8,016,878 (2,119 x 3,783)
people.
Audience Demographics
SEX
Insights :
-*Statistics based on 80%
of mjw's followers, whose
sex we were able to
determine.
AGE RANGE
Insights :
- 36% mjw's audience is
between 26 - 35.
- *Statistics based on 10%
of mjw's followers, whose
age we were able to
determine by identifying
through social profile or
public records data.

3. 3
mjw
@ mjw | Apr 08 2009
Founder and Managing Director at Activate
www.activate.com, Board member at Yahoo! Inc.,
Former President & COO, MTV Networks;
FormerSenior Director at McKinsey
Tweets 344
Followers 5,116
Following 461
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
mjw's female followers tend
to be more in the 26 - 35
age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
mjw's male followers tend
to be more in the 46 - 55
age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- mjw has a higher
percentage of followers
from New York, New York
than the typical Twitter
user.

4. 4
mjw
@ mjw | Apr 08 2009
Founder and Managing Director at Activate
www.activate.com, Board member at Yahoo! Inc.,
Former President & COO, MTV Networks;
FormerSenior Director at McKinsey
Tweets 344
Followers 5,116
Following 461
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- mjw has a higher
percentage of followers
from Arizona than the
typical Twitter user.
TOP 5
COUNTRIES
Insights :
- mjw has a higher
percentage of followers
from USA than the typical
Twitter user.

5. 5
mjw
@ mjw | Apr 08 2009
Founder and Managing Director at Activate
www.activate.com, Board member at Yahoo! Inc.,
Former President & COO, MTV Networks;
FormerSenior Director at McKinsey
Tweets 344
Followers 5,116
Following 461
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, mjw's audience's
top three interests are
Politics, Food, and
Literature.

6. 6
mjw
@ mjw | Apr 08 2009
Founder and Managing Director at Activate
www.activate.com, Board member at Yahoo! Inc.,
Former President & COO, MTV Networks;
FormerSenior Director at McKinsey
Tweets 344
Followers 5,116
Following 461
Audience Career Insights
INCOME LEVEL
Insights :
- mjw's consumer audience
has a high level of income
compared to the average.
INDUSTRY
Insights :
- Compared to the average
audience mjw's top three
industries are Media,
Internet, and Logistics.
Audience Education Insights
EDUCATION
TYPE
Insights :
- mjw's followers attend Ivy
League schools more than
the average Twitter
audience.

7. 7
mjw
@ mjw | Apr 08 2009
Founder and Managing Director at Activate
www.activate.com, Board member at Yahoo! Inc.,
Former President & COO, MTV Networks;
FormerSenior Director at McKinsey
Tweets 344
Followers 5,116
Following 461
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- mjw's consumer audience
is active on at least 6,267
social profiles and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 75% of mjw's followers
have Facebook profiles.
- mjw's has more followers
who use Quora than does
the typical Twitter user.
ONLINE
ACTIVITIES
Insights :
- 12% of mjw's consumer
audience has been
identified as a *Geo
Location.