1. 1
jmandese
@ jmandese | Mar 12 2009
Joe Mandese is editor-in-chief of MediaPost,
which publishes a wide variety of publications for
media industry pros.
Tweets 20
Followers 1,174
Following 21
@jmandese Follower Report
Key Metrics: @jmandese | October - 1 - 2012
Total Followers
1,174
@jmandese has 1,174 Twitter followers and we've classified the ones we could into Consumer, Business,
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
and spam accounts, which we do not factor into our audience metrics.
Social Pull
16x
Pull is a good measure of how influential @jmandese 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @jmandese 's followers are across sixty social sites,
compared to the average consumer. A higher Pull suggests you have important people in your audience,
and are thus better able to spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE

2. 2
jmandese
@ jmandese | Mar 12 2009
Joe Mandese is editor-in-chief of MediaPost,
which publishes a wide variety of publications for
media industry pros.
Tweets 20
Followers 1,174
Following 21
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
jmandese's followers has
4,504 connections across
all social media platforms.
Therefore, jmandese can
potentially indirectly reach
2,765,336 (614 x 4,504)
people.
Audience Demographics
SEX
Insights :
-*Statistics based on 84%
of jmandese's followers,
whose sex we were able to
determine.
AGE RANGE
Insights :
- 34% jmandese's
audience is between 36 -
45.
- *Statistics based on 26%
of jmandese's followers,
whose age we were able to
determine by identifying
through social profile or
public records data.

3. 3
jmandese
@ jmandese | Mar 12 2009
Joe Mandese is editor-in-chief of MediaPost,
which publishes a wide variety of publications for
media industry pros.
Tweets 20
Followers 1,174
Following 21
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
jmandese's female
followers tend to be more in
the 36 - 45 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
jmandese's male followers
tend to be more in the 46 -
55 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- jmandese has a higher
percentage of followers
from New York, New York
than the typical Twitter
user.

4. 4
jmandese
@ jmandese | Mar 12 2009
Joe Mandese is editor-in-chief of MediaPost,
which publishes a wide variety of publications for
media industry pros.
Tweets 20
Followers 1,174
Following 21
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- jmandese has a higher
percentage of followers
from New York than the
typical Twitter user.
TOP 5
COUNTRIES
Insights :
- jmandese has a higher
percentage of followers
from USA than the typical
Twitter user.

5. 5
jmandese
@ jmandese | Mar 12 2009
Joe Mandese is editor-in-chief of MediaPost,
which publishes a wide variety of publications for
media industry pros.
Tweets 20
Followers 1,174
Following 21
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, jmandese's
audience's top three
interests are Business,
Food, and Politics.

6. 6
jmandese
@ jmandese | Mar 12 2009
Joe Mandese is editor-in-chief of MediaPost,
which publishes a wide variety of publications for
media industry pros.
Tweets 20
Followers 1,174
Following 21
Audience Career Insights
INCOME LEVEL
Insights :
- jmandese's consumer
audience has a high level of
income compared to the
average.
INDUSTRY
Insights :
- Compared to the average
audience jmandese's top
three industries are Public
Sector, Fashion, and
Entertainment.
Audience Education Insights
EDUCATION
TYPE
Insights :
- jmandese's followers
attend College/University
schools more than the
average Twitter audience.

7. 7
jmandese
@ jmandese | Mar 12 2009
Joe Mandese is editor-in-chief of MediaPost,
which publishes a wide variety of publications for
media industry pros.
Tweets 20
Followers 1,174
Following 21
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- jmandese's consumer
audience is active on at
least 2,243 social profiles
and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 82% of jmandese's
followers have Facebook
profiles.
- jmandese's has more
followers who use Quora
than does the typical
Twitter user.
ONLINE
ACTIVITIES
Insights :
- 28% of jmandese's
consumer audience has
been identified as a *Geo
Location.