1. 1
giltcity
@ giltcity | Jan 08 2011
Tweets 2,675
Followers 8,179
Following 767
@giltcity Follower Report
Key Metrics: @giltcity | October - 1 - 2012
Total Followers
8,179
@giltcity has 8,179 Twitter followers and we've classified the ones we could into Consumer, Business, and
Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and
spam accounts, which we do not factor into our audience metrics.
Social Pull
41x
Pull is a good measure of how influential @giltcity 's audience is, compared to the average Twitter account
- 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is
gauged by how well connected @giltcity 's followers are across sixty social sites, compared to the average
consumer. A higher Pull suggests you have important people in your audience, and are thus better able to
spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE

2. 2
giltcity
@ giltcity | Jan 08 2011
Tweets 2,675
Followers 8,179
Following 767
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
giltcity's followers has
1,936 connections across
all social media platforms.
Therefore, giltcity can
potentially indirectly reach
7,135,018 (3,686 x 1,936)
people.
Audience Demographics
SEX
Insights :
-*Statistics based on 83%
of giltcity's followers,
whose sex we were able to
determine.
AGE RANGE
Insights :
- 47% giltcity's audience is
between 26 - 35.
- *Statistics based on 15%
of giltcity's followers,
whose age we were able to
determine by identifying
through social profile or
public records data.

3. 3
giltcity
@ giltcity | Jan 08 2011
Tweets 2,675
Followers 8,179
Following 767
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
giltcity's female followers
tend to be more in the 26 -
35 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
giltcity's male followers tend
to be more in the 26 - 35
age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- giltcity has a higher
percentage of followers
from New York, New York
than the typical Twitter
user.

4. 4
giltcity
@ giltcity | Jan 08 2011
Tweets 2,675
Followers 8,179
Following 767
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- giltcity has a higher
percentage of followers
from New York than the
typical Twitter user.
TOP 5
COUNTRIES
Insights :
- giltcity has a higher
percentage of followers
from USA than the typical
Twitter user.

5. 5
giltcity
@ giltcity | Jan 08 2011
Tweets 2,675
Followers 8,179
Following 767
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, giltcity's
audience's top three
interests are Fashion,
Food, and Cooking.

6. 6
giltcity
@ giltcity | Jan 08 2011
Tweets 2,675
Followers 8,179
Following 767
Audience Career Insights
INCOME LEVEL
Insights :
- giltcity's consumer
audience has a medium
level of income compared
to the average.
INDUSTRY
Insights :
- Compared to the average
audience giltcity's top three
industries are Media,
Software, and Fashion.

7. 7
giltcity
@ giltcity | Jan 08 2011
Tweets 2,675
Followers 8,179
Following 767
Audience Education Insights
EDUCATION
TYPE
Insights :
- giltcity's followers attend
College/University schools
more than the average
Twitter audience.
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- giltcity's consumer
audience is active on at
least 12,068 social profiles
and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 80% of giltcity's followers
have Facebook profiles.
- giltcity's has more
followers who use
Foursquare than does the
typical Twitter user.

8. 8
giltcity
@ giltcity | Jan 08 2011
Tweets 2,675
Followers 8,179
Following 767
Audience Social Media Usage [continued]
ONLINE
ACTIVITIES
Insights :
- 26% of giltcity's
consumer audience has
been identified as a *Geo
Location.