Geração de Demanda Digital - Workshop na GVentures - FGV-EAESP

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Apresentação feita por Pedro Hofmeister em set/17 no workshop para as startups aceleradas da GVentures. Conteúdo: Customer Lifetime Value, Aquisição de Clientes, ROI, Funil de Mídia.

Kleinunternehmen & Unternehmertum

The Biggest Mistake Analysts Make… And How To Avoid It!
Multi-Channel Attribution: Definitions, Models and a Reality Check
7 Incredible Web Design, Branding, Digital Marketing Experiences
Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
Segmentation: Do Or Die, There Is No Try!
Best Digital Analytics Tools: Quantitative, Qualitative, Life Saving
Mark registra o .br: Facebook.com.br, cria versão em
português e permite colocar Brasil na opção "País"
16/01/2007 a comunidade “Eu
AMO Floripa ” foi adquirida
pela RBS por 2 mil reais:
primeira transação comercial

Economics of Online Demand Generation | Pedro Hofmeister for GVentures
https://cb.hbsp.harvard.edu/cbmp/resources/marketing/multim
edia/flashtools/cltv/index.html
3

Economics of Online Demand Generation | Pedro Hofmeister for GVentures
acionáveis
5

Economics of Online Demand Generation | Pedro Hofmeister for GVentures 7

Economics of Online Demand Generation | Pedro Hofmeister for GVentures 8

Economics of Online Demand Generation | Pedro Hofmeister for GVentures 9

Economics of Online Demand Generation | Pedro Hofmeister for GVentures
Existe mídia grátis?
E viral?
Por favor, não acredite! Meça, teste e conclua.
10

pedromh@gmail.com
www.linkedin.com/in/pedrohofmeister/

12Economics of Online Demand Generation | Pedro Hofmeister for GVentures

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Geração de Demanda Digital - Workshop na GVentures - FGV-EAESP

3. The Biggest Mistake Analysts Make… And How To Avoid It! Multi-Channel Attribution: Definitions, Models and a Reality Check 7 Incredible Web Design, Branding, Digital Marketing Experiences Facebook Advertising / Marketing: Best Metrics, ROI, Business Value Segmentation: Do Or Die, There Is No Try! Best Digital Analytics Tools: Quantitative, Qualitative, Life Saving Mark registra o .br: Facebook.com.br, cria versão em português e permite colocar Brasil na opção "País" 16/01/2007 a comunidade “Eu AMO Floripa ” foi adquirida pela RBS por 2 mil reais: primeira transação comercial

4. Economics of Online Demand Generation | Pedro Hofmeister for GVentures https://cb.hbsp.harvard.edu/cbmp/resources/marketing/multim edia/flashtools/cltv/index.html 3

6. Economics of Online Demand Generation | Pedro Hofmeister for GVentures acionáveis 5

8. Economics of Online Demand Generation | Pedro Hofmeister for GVentures 7

9. Economics of Online Demand Generation | Pedro Hofmeister for GVentures 8

10. Economics of Online Demand Generation | Pedro Hofmeister for GVentures 9

11. Economics of Online Demand Generation | Pedro Hofmeister for GVentures Existe mídia grátis? E viral? Por favor, não acredite! Meça, teste e conclua. 10

12. pedromh@gmail.com www.linkedin.com/in/pedrohofmeister/

13. 12Economics of Online Demand Generation | Pedro Hofmeister for GVentures

Geração de Demanda Digital - Workshop na GVentures - FGV-EAESP

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Geração de Demanda Digital - Workshop na GVentures - FGV-EAESP