"What is marketing/communication/PR doing ?[in 2008]?"

1. What is marketing/communication/PR doing? [in 2008]

2. Build trustworthy relations conversating with people in order to meet and overwhelm their needs or expectations

3. How?

4. Innovate

5. Distinguish

6. Plan

7. Organize

8. Control Results

9. How will we do it?

10. Relating

11. Donating

12. Engaging

13. Building & Confirming Trust

14. Restarting from the beginning

15. Pier Luca Santoro Consultant and trainer in the fields of: marketing, company organisation, sales general management. Current : Strategic Consulting, including business plan & sales strategy development. Advising new businesses on formation of corporations and business structures and structuring commercial transactions. Brand development, advertising revenue, content providing. Developed brand strategy and statistics systems. Training, Coaching and Consulting. Past : Marketing and Sales Manager at Bonomelli Spa Pharmaceutical Division, Senior Product Manager at Giuliani Industrie Farmaceutiche, Assistant Product Manager at Star Spa - Condistar SBU -. For my complete profile: http://www.linkedin.com/in/pedroelrey