1) Social media marketing is important for news organizations to connect with audiences and understand their interests. 2) Simply removing negative comments is not a solution; social media should be used to foster meaningful conversations. 3) News organizations should focus on stories that matter to people and create tools for readers to participate in reporting news.

1. Social Media Marketing for News

2. Since 1998 marketing consultancy
Strategic marketing consulting, Media,
Communication, Social media marketing, Sales
intelligence, Edutainment, Gamification,
Content providing, New business development
Project manager of DataMediaHub
http://www.datamediahub.it/
@pedroelrey
Pier Luca Santoro

5. Mankind is Social

6. The problem with Facebook, and other social
media, isn’t the algorithm. The question is that in
social media marketing the key word is marketing

8. “[…] removing the comments section, cruelty, vulgarity and insults move on social - Facebook, YouTube, Twitter
etc. -. It is true, unfortunately. But at least it is no longer a problem of the newspapers, that the problems they
have had enough […]

11. Social media are being used as a landfill link

22. What to do

24. Manuel Castells speaks of
"informationalization"
The Web is a social ecosystem that,
by breaking down the barriers of
space and time, fosters
communication. Its very nature is the
exchange of information

29. 1) Answer 2) Respect whom you are talking to[«dear..»
3) Know yoursel [“subsidies to
publishing from 2003 to 2012″]
4) Prove your answer
5) Bring data, if possible, in support of your claim[“at
this link..”]
6) Enrich the knowledge of who you are dealing with
7) Be human and not a bot ["I offer -
in a personal capacity - a dinner”]
8) Engage: you're on social media for
that matter [“thanks for attention"]

31. Give value
to ego
Give value to
comments and
community
Give value to
conversation

32. Share
Reach

34. «Wall activity» grew 347%
vs Dic. 2013 – The best
result against competitors
PTAT grew 324% vs Jan.
2014
The 1° newsbrand for fan
activity [more than the
double of Corriere &
Repubblica] + 738% vs
Dic.2013
Average index of user
engagement +275% – The
best result against competitor
Fan base + 10%.
Active fan +29% -
Top performance 6
newsbrand being
monitored

35. The Unbearable Lightness of social
media marketing is that editorial have
not yet realized that Facebook and
other channels / social media, is a
means to get in touch with people,
understand their tastes, preferences,
interests and, possibly, get their data

36. If the value of a online newspaper
is in the community, what are the
concrete actions that can / must be
implemented?

37. Concentrate on the stories that matter, stories
that give solutions to the problems of the people,
stories that do understand what jobs need to be
done, stories about the rights and wrongs
Create wiki or other online tools that
allow readers to report their news
Improve your actions, interaction and
your "appeal" on your social profiles
Knowing and better represent your community

44. Engagement, orgasmic apotheosis of social media marketing,
is a vanity metric if limited to a little number to be included in
reports to meetings as frequent as devoid of meaning and
value. Engagement makes sense if it is systematized as a
practice whose purpose is to deepen the relationship with
people so that they can serve, in the positive sense of the
term, at best.
Engagement makes sense if, as it should be, the numbers are
transformed into understanding phenomena, tendencies and
developments upon which to build their relationship with the
audience, with people.