Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie The Town That Jell-O Built - Dede Taylor
Ähnlich wie The Town That Jell-O Built - Dede Taylor (17)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
The Town That Jell-O Built - Dede Taylor
- 1. Dede Taylor The Town that Jell-O Built
- 2. Liz Hickok, The City (San Francisco), 2008
- 3. Official snack food of Utah; coveted Olympic pin
- 4. The Family that LeRoy, New York and Jell-O built
- 6. Jell-o Factory, Genessee Pure Foods Co., LeRoy, New York
- 7. Head Chemist Llewellyn ‘Ray’ Ferguson in the lab; Noonie and Wy-Wy Ferguson
- 8. The democratization of dessert: Victorian maid and fancy ‘Charlotte’ 1912 ad with Jell-o girl Elizabeth King “Two Perfect Things”
- 9. 1915: “cheery little imps, who are always doing something to lighten tasks and brighten the dull spots in life” 1925: ‘They Wanted Jell-O”
- 10. R: 1922 Norman Rockwell L: 1924 Maxfield Parrish
- 11. Dapper salesmen went door-to-door with recipe books (1928) free sample boxes; antique molds
- 12. 1933 ‘Mrs. Dewey’ recipe book 1936 ‘It’s the wise woman who says:’
- 13. 1925 1930 1952
- 15. Foodies discover Jell-o 2011
- 16. Anne Ferguson Cooper’s scrapbook: The Jell-o Museum and The Jell-o Brick Road
- 17. Despite its affluence, its sophisticated background, Le Roy is as friendly and democratic a village as you will find anywhere. Stagecoach Towns, Arch Merrill, 1947
- 18. Bridge over Oatka River, LeRoy High School, Woodward Memorial Library, Orator Woodward Mausoleum
- 19. 1928 Opening of the Donald Woodward Airfield, featuring The Friendship
- 20. “The Little Girl in the Rabbit-fur Coat” Anne Ferguson
- 21. Where are they now? Jell-O Factory? Amelia Earhart? The Friendship? Anne Ferguson?
Hinweis der Redaktion
- Poster inspired by title. 3 best things about Jell-o: sweet, pretty, and like a toy, moldable, indeed, architectonic! It has been remarkably consistent over its 100+ years and proved itself particularly adaptable to fashion and changing tastes, only introducing new flavors and dropping others: gone—chocolate, cola, new—pina colada, watermelon. Today 158 products, 300 million boxes sold every year It belongs to everybody but there are some who profess a special claim on this marvelous substance.
- Sells most—Utah, favorite flavor Lime. Indeed some say the Book of Mormon itself must revere it as a food. BUT, while this strong showing shows current use, Utah has a latter-day claim to Jell-o’s fame. There’s another clan that thinks it has a special relationship with this . MT: Rocky Mtn oysters
- Title could be ‘the family that Jell-o built’. Most families have bits of history famous to them and often them alone; sometimes those ‘jell’ through the generations and the golden glow of nostalgia into powerful binding agents. The town of Leroy, New York, where Jell-o was born, has a mythic pull on this group. I’m going to tell you about the famous bits of history that shaped the Leroy legend. When a t shirt was proposed for the reunion, this logo was the only choice.
- The town of LeRoy, equidistant between Buffalo and Rochester, New York is its (and our) true home. Quick history: Peter Cooper, industrialist who built first transatlantic cable, founded Cooper Union (free education for working people) owned a glue factory in Manhattan; 1845—first patent for gelatin. Pearle Wait, carpenter in LeRoy, working on a cough remedy, experimented with gelatin and first made a fruit flavored dessert that his wife, May, named Jell-o; failed to market it and sold it in 1899 for $450 to Orator F. Woodward, a maker of patent medicines—most successful: a composition nest egg with ‘miraculous power to kill lice on hens when hatching’. Genessee Pure Food, Jell-o, General Foods, now part of Kraft inc.
- Orator, then son Donald Woodward were innovative promoters who soon massaged their product into an almost essential ingredient of American kitchens. Their company, Genessee Pure Foods, advertised in Ladie’s Home Journal in 1902, proclaiming it “America’s Most Famous Dessert.”
- LeRoy and a bit of family fame: my grandfather, L R F, head chemist from 1909 to 1939 (moved to Gen Foods office in NYC until 1942, then new job in Hoboken. Testing flavors, experimenting with a sugar-free version to be Desserta. Also famous as the Spelling Champion of Buffalo in 1929 First trials with frozen fruits, led to merger with Clarence Birdseye and General Foods. Mr. Nico, first boss. Now huge multinational Kraft Foods!
- LeRoy and Jell-O eventually followed their own trajectories. Perhaps Jell-O's most remarkable transformation was from rich man's treat to snack food. Jell-O may be associated with childishness and tackiness today, the opposite of gourmet, a guilty pleasure -- but gelatin dishes started out as fancy Victorian delicacies when aspic or jelly was accessible only to those who could afford servants to perform the icky, daylong preparation process: scalding calves' feet, extracting the fat, boiling, straining and so on. Fancy lead jelly molds were a status symbol collected by the wealthy. Even when gelatin was sold in sheets, it had to purified, cumbersome, time consuming. New jell-o—sugar, flavor, color added, dramatically cut preparation time and gave unlimited opportunities for creative uses; dish became something anyone could make, no longer was an indicator of upper class dining, with time became the harried housewife's budget extender and best friend.
- Ad copy and slogans: from plain to fancy, easy and economical to creative and healthy; Kewpies: “cheery little imps, who are always doing something to lighten tasks and brighten the dull spots in life, to make the easy Jell-O way still plainer and easier” selling a product and a lifestyle
- Advertising in the 20s: America’s most famous dessert, A ''Desserts of the World'' booklet noted with pity that Jell-O-deprived Russian housewives were ''at their wits' end when called upon to serve a dessert at a moment's notice.'' old world M Parrish, American family N ROckwell
- Viral advertising promotion—Genessee sent huge numbers of salesmen out into the field to distribute free Jell-O cookbooks and persuaded grocers to stock it. Called America’s Most Famous Dessert; A ''Desserts of the World'' booklet noted with pity that Jell-O-deprived Russian housewives were ''at their wits' end when called upon to serve a dessert at a moment's notice.'' By 1930, there was a craze for congealed salads, enduring, resilient product—changes in flavors (examples) but otherwise virtually the same with typography changing with the times
- ''the American dessert'' (1909), “they wanted Jell-o”, “it doesn’t have to be cooked. It never goes wrong.”, ''a Jell-O salad makes the meal'' (1955); ''there's always room for Jell-O'' (1964); ''don't say no, say Jell-O'' (1975); ''give in to the taste'' (1984); ''you can't be a kid without it'' (1988); and 1995's unnerving ''it's alive.''
- ; Cezanne-like still-life, flapper-maids in multiples with pretensions, 50s exotic pin-up girl
- Pitchmen and women: sponsored Jack and Mary Benny’s show on radio (singing J-E-L-L-O), Bill Cosby spokesman for pudding, and inevitably, J-Lo The most adaptable product—to times, to tastes, to being flavored, added to, combined, loved and hated
- Today, still new generations play with their food—vogue article, book—adaptable, moldable,
- Back to Leroy, now celebrating its native-dessert. In the 20s and 30s, LeRoy was….
- Here is an industrial center—with none of the usual gritty earmarks. Products known the world over have been and are being made in Le Roy. They made some princely fortunes, too. Set well back from the broad main street and behind thick curtains of greenery are the mansions that Jello and cough syrup and other Le Roy products built. Despite its affluence, its sophisticated background, Le Roy is as friendly and democratic a village as you will find anywhere. To sum up, here is a village with a lot of class. D Woodward built the following: a golf course, the airport, a gun club and target range, a baseball diamond and a "way-side inn" were all part of his holdings. And the largest Mansion on Main St. Orator W mausoleum on banks of Oatka Creek near the Jell-O factory
- Artists can build wonderful jello sculptures to comment on the wobbliness of San Francisco, and dessert creations can reach many layers, but the town that jello built I’m talking about is the emblematic small town America, boosterism: claim to fame, jobs, beautiful town green, library, etc, charming Main St of gracious houses, churches, 30s pride of airport, etc
- Craze for flight and W’s passion to put LeRoy on the map and enhance his position as first citizen of LeRoy.. The Leroy airport was an early general aviation airport that few small cities, let alone small towns, could match. Before the airport took shape, the western New York village of Leroy was known mostly for being the home of the Jell-O manufacturing plant. The airport added to the town's prominence. Leroy was also the site of one of those early light beacon links in the visual flight navigation path spanning the United States. Pilots and mechanics based at Leroy were themselves recognized, by better known aviation peers, as key contributors in aviation's early years. For that reason, when Donald Woodward's airport at Leroy held fly-in events, it attracted many well-known national and international figures, all pioneers in early aviation. What happened to the plane?
- How Jello emanated from LeRoy, thrives in world, Woodward’s boosterism of LeRoy—Earhart, charming town.