The document provides tips for creating an effective app store page, including choosing an attention-grabbing name and banner, using screenshots that demonstrate the app's functionality, and writing a concise description that explains how the app solves problems for users. It emphasizes using the name, banner, screenshots and description to attract clicks by showing prospective users what the app does through visuals and clear explanatory text.

1. 2015 Pebble Developer Retreat
Building a Great Appstore Page
Aaron Cannon, Product Management

2. The App Store Page
• The name
• The banner
• The screenshots
• The description
Don’t be like me…

3. A good App Store page has…
• The name and banner - get their attention
• The screenshots - show them what it does
• The description - tell them what it does

4. The name
Smartwatch tools for Pebble

5. The name
Nav Me

6. The banner

7. The banner
This is where you get their attention…
-Focus on the use case
-Don’t explain your app
-Only show screenshots when it adds to the
“pitch” (like watchfaces)
-As little text as possible, but keep it big
Aim to get clicks.

8. The banner Find
another
good one

9. Appealing screenshots
This is where you SHOW what it does…
-The first screenshot should tell the most
compelling story (gifs are great for this)
-The collection of screenshots should show
everything the app can do

10. Appealing screenshots

11. A compelling description
This is where you TELL everyone what it does…
A few suggestions:
-Tell users what problem you’re solving
-Simply describe the set of features (in human speak)
-Highlight timeline integration
-Easy to read
-Keep it concise

12. So you’ve built a great page…
now what?

13. Let us know what you’ve built!
@davidsven
@shobeir
@xlinale
@jisforjoe
@pebble