Give your event the attention it deserves. Get the word out about your event with 5 key tips from three experts in media, public relations, and social. media.
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9. “The heart of media
engagement is to work
with the media to craft
sharable content.”
Judith Yeoh,
Head of Content and
Editorial at SAYS
10. Those who simply focused on their
own product launch without
explaining how this interests the
readers are unlikely to get much
exposure from the media.
11. Rengeeta Rendava from Mad Hat
Consult who handled the PR for
Ironman Malaysia and The Cooler
Lumpur Festival, uses a similar
approach.
12. “Try to understand the particular
media you are pitching to, such as
their audience’s demographics,
and what they are primarily
interested in.”
26. “To stand out from the
noise, it is important to
know your audience.”
Inbaraj Suppiah,
Creative Director at social media agency
Pixaworks Creative and organizer of
monthly meetup OpenCoffeeClub
31. Be it in their online engagement,
such as on a Facebook group
32. Be it in their online engagement,
such as on a Facebook group
and offline,
in the regularity of the events.
33. With continuous engagement and
good content, will you be able to
maintain the vibrancy of the
community.
34. As an example of good content,
Judith shared that “behind the
scenes” of event preparations can
generate great content for social
media sharing.