The company had begun business with its first store as a MBO in the mid nineties when Siliguri was an infant city in terms of retail business. The company has since then moved ahead in tandem with the retail growth in Siliguri to set up some world class stores. The objective of the company has been to provide quality retail experience to its customers and judging by the goodwill and affection of the people who have been the most essential partners to our success the company has enlisted it self as a major quality retailer in Siliguri and surroundings. The company has a very specific guidelines in choosing the brands and companies which it associates itself with, as such the company is associated with only the best of brands and companies the industry has to offer.

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BRAND
PARTNERS

2. 19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
At Peanuts Retail Pvt.Ltd.At Peanuts Retail Pvt.Ltd.
we believe in creating our ownwe believe in creating our own
boundaries, thinking out of the box, pushingboundaries, thinking out of the box, pushing
limits to the edge and taking RETAIL to the next level.limits to the edge and taking RETAIL to the next level.
VISION

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PROFILE
• The company had begun business with its first store as a MBO in the mid nineties when
Siliguri was an infant city in terms of retail business. The company has since then moved
ahead in tandem with the retail growth in Siliguri to set up some world class stores.
• The objective of the company has been to provide quality retail experience to its
customers and judging by the goodwill and affection of the people who have been the
most essential partners to our success the company has enlisted it self as a major quality
retailer in Siliguri and surroundings.
• Stores Count as on date stand as under:
 Stores under MANAGEMENT/INVESTMENT Franchisee Module: 26 Nos.
 Stores under CNF (Local Partner) Module-Gini and Jony : 13 Nos

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STORY
FROM ONE STORE TO A ORGANIZATION OF 26 STORES TODAY.
From
RETAIL
to
ORGANISED RETAIL

5. 1. A Sick Kids wear Retail Store in Seth
Srilal Market,Siliguri is taken over
and thus the Journey Starts
2. The Store goes major changeovers in
operations
1996
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6. 1. The Store gets popular with the people of Siliguri and is a Successful MBO
1997
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7. The Store is the most sought after for kids and womens apparels
1998
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8. 1. A small
Store for
Casual
Wear for
Mens is
launched
at Hill
Cart Road
by the
name of
Casuals
2000
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9. 1. Within Two Years Casuals
is one of the TRENDIEST
STORE in Siliguri.
2002
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10. 1. The first Franchisee Venture is
Launched in January.
2. The Brand is KOUTONS
3. Two Stores Launched on a Single
Day
4. Super Successful Launch with over
expected Sales
5. The stores become a milestone
6. In September Same year Walk In
M&B is launched
7. This Store is again a Super Success
2006
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11. 1. This year saw two more launches
2. Cottons by Century Launched in April
3. In September same year Casuals is converted to M-Square
4. Both Stores get a good response
2007
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12. 1. This year saw the biggest launches,9 Launches to be precise
2. Cosmos the first Mall in Siliguri comes up bringing in unparallel opportunities in
organized retail,A total of 8 stores are launched in the Mall alone
3. Thomas Scott is launched on the Opening day of the Mall
4. Gini & Jony Palm tree and M-Square in February
5. Madame and Drop Kids Launched in March
6. Gini & Jony Freedom Fashions in April
7. Hakoba in August
8. This year also saw the first management take over by PRPL ,Longhorns in Cosmos
Mall is taken over in September
9. This year Mr.Deal is also launched at Sevoke Road in November
2008
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13. 19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
2008

14. 2008
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15. 2008
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16. 2008
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17. 2009
This year was a mixed bag which saw some closures and new launches
1. Mr.Deal is launched at Hill Cart Road in
Feb
2. Nikksmart comes up at Sevok road in May
3. Cantabil is launched at Sevok road in
December 1. Both Stores of koutons are closed
in January
2. Hakoba Management is handed
over to Company
3. Drop Kids is closed due to poor
response
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18. 2009
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19. 1. A progressive year with some good brands
coming on board
2. Vivacity at Cosmos Mall Launched in Jan
3. Gini & Jony Levis Puma Twin concept store
Launched at Cosmos in feb
4. Gini & Jony Freedom Fashion Second Store
Launched at Seth Srilal Market in Apr
5. Management of H&A at Cosmos Mall taken
over in May
6. Blackberrys at Sevok Road and Colorplus at
Cosmos Mall launched in July
7. 109F at Cosmos Mall launched in August
8. Cotton County Launched at Sevok Road in
Nov
2010
1. This year too saw some closures
2. Nikksmart and Vivacity were shut due to
problems in supply chain and subsequent
fire at principal company
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20. 2010
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21. 2010
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22. 2010
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23. 1. This year saw City Centre Mall come up in
Siliguri and major additions through the
year
2. Crocodile has been launched at Cosmos
Mall in Jan
3. Turtle Management taken over in the same
month
4. April 11 Gini and Jony is launched in City
Centre Mall beginning the City centre Saga.
5. Turtle and Manyavar are also launched in
City Centre in the same month
6. Arrow and Planet Fashion Launched in July
2011
1. No Closures this year
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2011

25. 2011
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26. 2011
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27. 1. A Mixed Bag year with major
consolidations
2. Colorplus is launched in City Centre in
March
3. Manyavar Flagship Store is launched in
Sevok Road in March
4. Crocodile Factory Outlet is launched in
Sevok Road hightreet in July
5. Lee and Wrangler stores are launched on a
single day in October
6. The story Goes on…….
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2012
1. Talking about consolidations
some loss making stores
were closed
2. Cotton County in April
3. Levis Puma Kids
store,Cottons by Century
and Thomas Scott in May
4. Alok H&A in August
5. Cantabil is closed in
December

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2012

29. 19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
2012

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2012

31. AWARDS
STORY
From
UNKNOWN
to
RECOGNITION
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32. GINI & JONY
BEST STORE
2010
GINI & JONY -IFA
MOST ADMIRED
FRANCHISEE
2009
GINI & JONY
BEST
PERFORMING
BELT 2009
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33. To Maintain Honest & Ethical Trade Practices,To Maintain Honest & Ethical Trade Practices,
respect & honor the law and remainrespect & honor the law and remain
unconditionally committed on theunconditionally committed on the
path towards the vision.path towards the vision.
MISSION
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34. BE DIFFERENT...

35. BUT ALWAYS
WITH DESIRABILITY!!

36. www.peanutsretail.com
!! Success doesn’t happen by accident
It starts with an unwavering
commitment
to build a dedicated team which
unconditionally
serves the vision of the company !!
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